Whitepaper
DECEMBER 10, 2019
Exceeding the Requirements of the Trust Economy
Warren Buffet famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” This has never been more true when it comes to the sacred trust between customers and brands. Today’s customers are ready to flee brands that can’t keep personal data secure. Y ... More
Whitepaper
NOVEMBER 20, 2019
Are Garbage Leads Trashing Your Brand?
Too often, marketers provision leads from agencies, offshore list sources, internal departments or media channels that are not the result of an opt-in, permission-based, relevant content-consumption process. In other words, they’re garbage. And it gets worse: These leads may be coming from bad ... More
