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Whitepaper
MAY 15, 2018

Gaining Traction With Every Digital Interaction

Nearly 80 percent of marketers surveyed for this study by the Chief Marketing Officer (CMO) Council reveal they are still unable to fully realize the revenue potential of their customers. Developed in partnership with SendWithUs, this strategic brief reveals that collaboration around the channels of ... More

Report
APRIL 24, 2018

Engage at Every Stage: An Investigation of Video Activation

Reports about incomplete and inaccurate reporting of video performance on Facebook and Google and brand safety issues on YouTube are causing marketers to question their video investments and call for greater transparency and more reliable reporting on rich media contributions. According to this CMO ... More

All Programs

  • Reshaping Global Engagement Operations
  • Customer Value Creation from Live Data Interpretation
  • Bringing a Human Voice to Customer Choice
  • Activating Voice for Experience Velocity
  • Doing More With Data
  • Gaining Traction With Every Digital Interaction
  • CMO Action to Spark a Growth Reaction
  • The State of Engagement: Bridging the Customer Journey Across Every Mile
  • Ingenuity in the Global eCommerce Community
  • Engage at Every Stage: An Investigation of Video Activation
  • Brand Innovation From Value Chain Inspiration
  • Brand Protection from Digital Content Infection
  • Adaptability in Branded Content Delivery
  • Customer Experience Dynamics
  • Product Adaptation to Meet Consumer Expectation
  • Getting Serious About Omni-Channel Experience
  • The Failing Funnel
  • Empowering the Data-Driven Customer Strategy
  • Elevate What Consumers Appreciate
  • Omnichannel's Missing Link
  • The New Rules of Engagement
  • The CMO Shift to Gaining Business Lift
  • Staging and Gauging
  • Digital Marketing Dialog
  • Syndicate to Educate
  • MPM Forum
  • RetailFluency
  • Market Vigilance, Product Diligence
  • Targeting with Texting
  • Crunch Time
  • Be an ADEPT Traveler
  • Context, Commerce and Customer
  • Train for Digital Marketing Gain
  • Connected Interaction to Power Brand Attraction
  • How Global Voices Shape Travel Choices
  • APAC Digital Marketing Performance Dashboard 2015
  • Making Personalization Possible
  • Can We Future-Proof Customer Engagement?
  • Predicting Routes to Revenue
  • What's New That Has Long-term Viability, Value and Glue?
  • Brand Attraction From Enriched Interaction
  • The Next Digital Leap
  • Succeed Where There's a Need
  • From Creativity to Content
  • Lead Flow That Helps You Grow
  • Making the Workplace a Brand-Defining Space
  • APAC Digital Directions
  • Activating the New American Mainstream
  • Gaining Traction Through Each Customer Interaction
  • Quantify How Well You Unify
  • APAC Digital Marketing Performance Dashboard 2014
  • Getting In Sync with Mobile Customers
  • Online Advertising Performance Outlook 2014
  • Grow From the Right Intro
  • Mastering Adaptive Customer Engagements
  • Content's Impact on Pre-Sales Intention
  • State of Marketing 2014
  • Turning Social Feeds into Business Leads
  • Localize to Globalize
  • Business Traction From Smarter SMB Interaction
  • Maximize How You Individualize
  • Make a Stand as an Ethical Brand
  • Tracking Digital Evolution and Maturity
  • Know More To Grow More
  • Profitability from Subscriber Acuity
  • State of Marketing 2012
  • Brand Automation for Local Activation
  • Online Advertising Performance Outlook
  • More Relevance, Greater Resonance
  • Advancing Analytics
  • The Content ROI Center
  • Customer Attainment From Event Engagement
  • Engage at Every Stage
  • APAC Digital Marketing Performance Dashboard
  • Greater Gains From Digital Campaigns
  • Improve Every Marketing Move: Advancing Customer Intelligence Capabilities In APAC
  • Integrate to Accelerate Digital Marketing Value
  • Get Exact in How You Contact
  • Delivering Positive Impressions During Market Depressions
  • Localize to Optimize Sales Effectiveness
  • More Gain, Less Strain
  • Bringing Dexterity to Subscriber Complexity
  • What's Critical in the Vertical
  • CMO-CIO Alignment Imperative
  • The 2011 State of Marketing
  • Competitive Gain in the Demand Chain
  • Unify to Multiply
  • Activating + Amplifying Advocacy
  • The Variance In the Social Experience
  • Geobranding Center
  • Pause to Support a Cause
  • Transform to Better Perform: Dinner Dialogue Series
  • Doing Away with Foul Play in Sports Marketing
  • Marketing Organization Review and Empowerment (MORE)
  • The Marketing Supply Chain Institute
  • Slam the Online Scam
  • Market Sense-Ability Center
  • Merkle Marketing Innovation Awards
  • Collaborate to Innovate
  • Digital Marketing Performance Institute
  • Giving Through Active Living
  • Marketing Outlook 2010
  • Customer Economics Forum
  • Getting a Business Lift From Loyalty
  • Customer Experience Board
  • Marketing Outlook 2009
  • Giving Customer Voice More Volume
  • Discovering the Pivotal Point Consumer
  • Variance in Customer Experience
  • Protection from Brand Infection
  • Calibrate How You Operate
  • Precision Promotion: Timely, Targeted & Trackable
  • Coalition to Leverage and Optimize Sales Effectiveness (CLOSE)
  • Business Gain From How You Retain
  • The Power of Personalization
  • Driving the Bottom Line from the Front Line
  • Global Mobile Mindset Initiative
  • Define and Align the CMO
  • Secure The Trust Of Your Brand
  • FAME
  • Select & Connect
  • Mastering MPM
  • Profitability from Customer Affinity
  • None Found

Reshaping Global Engagement Operations Optimizing the Resonance and Relevance of Localized Marketing Initiatives

Customer Value Creation from Live Data Interpretation Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs,

Bringing a Human Voice to Customer Choice Rededicating Marketing to Serve the People in Front of the Data

Activating Voice for Experience Velocity Focusing Data Volume to Accelerate Contextual Engagement

Doing More With Data Discovering Data-Accelerated Revenue Traction

Gaining Traction With Every Digital Interaction Identifying Operational Efficiencies That Impact Customer Experiences

The State of Engagement: Bridging the Customer Journey Across Every Mile Mastering the Art of Driving Relevance and Consistency Across Customer Engagements

CMO Action to Spark a Growth Reaction How to Shape Marketing-Inspired Business Strategies

Ingenuity in the Global eCommerce Community How To Compete and Not Get Beat in the Digital Retail Marketplace

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