Nearly 80 percent of marketers surveyed for this study by the Chief Marketing Officer (CMO) Council reveal they are still unable to fully realize the revenue potential of their customers. Developed in partnership with SendWithUs, this strategic brief reveals that collaboration around the channels of ... More
Reports about incomplete and inaccurate reporting of video performance on Facebook and Google and brand safety issues on YouTube are causing marketers to question their video investments and call for greater transparency and more reliable reporting on rich media contributions. According to this CMO ... More