Programs
Report
AUGUST 30, 2017

Getting Serious About Omni-Channel Experience

Today’s omni-channel consumer expects a seamless journey across both physical and digital channels. Personalization and real-time, always on experiences are a core demand for consumers who expect that each and every experience delivers value to their unique journey. But this expectation has s ... More

Report
JULY 18, 2017

The Customer in Context

This study—conducted in partnership with SAP Hybris—reveals that customer experience is more critical than ever. Based on findings from an online survey of more than 2,000 consumers in early 2017, the report reveals that while today’s connected consumers are not looking for omnicha ... More

All Programs

Brand Innovation From Value Chain Inspiration How New Marketing Production and Printing Technologies and Creative Supply Chain Partners Impact Go

Brand Protection from Digital Content Infection Safeguarding Brand Reputation Through Diligent Ad Channel Selection

Adaptability in Branded Content Delivery Modifying and Localizing Production-Ready Creative at Scale

Customer Experience Dynamics Ensuring Sales, Marketing and Commerce Are Fully Aligned to Deliver a Consistent Experience

Product Adaptation to Meet Consumer Expectation How Agile Marketers Improve Response to Customer Feedback

Getting Serious About Omni-Channel Experience Making Customer Value Creation the New Competitive Equation

Elevate What Consumers Appreciate Increase Brand Attraction by Upgrading Ownership Satisfaction

The Failing Funnel Combatting the Eroding Predictability of the Funnel With Lifecycle Engagements

Empowering the Data-Driven Customer Strategy Taking the Next Evolutional Leap to Achieve Contextual Customer Engagements

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