Protection From Brand Infection
The Protection from Brand Infection report explores the degree to which senior global marketers are sensitized to, and concerned about, brand hijacking, product piracy, cyber fraud, and othe ... More
In partnership with:
MarkMonitor is the only company offering comprehensive, end-to-end solutions that enable an enterprise to both establish and defend their brands against multiple online risks. As the leading global provider of brand protection for the enterprise, MarkMonitor offers solutions that safeguard brands, reputations and revenues from ever-evolving online risks. The company's exclusive access to data, combined with its real-time prevention, detection and response capabilities, provides a more secure Internet for enterprises as well as their customers. www.markmonitor.com
The International Intellectual Property Institute (IIPI) is a not-for-profit 501(c)(3) corporation located in Washington, DC. As an international development organization and think tank, IIPI is dedicated to increasing awareness and understanding of the use of intellectual property as a tool for economic growth, particularly in developing countries. Since 1998 the Institute has been engaged in a wide range of activities both abroad and within the United States, including critical research, public education, policy and training workshops, technical assistance, institution building and consultative services.
The BPCouncil is a virtual community dedicated to providing a vibrant meeting place for brand owners and those that provide them with services. BPCouncil is intended for: brand owners, professional services providers, technology vendors, legal professionals, enforcement agencies, NGOs and regulatory bodies. Being part of this dynamic virtual community enables members to get direct access to up-to-date information and resources...develop a solid social and professional network...and build a strong presence in the Internet-based brand protection world.
The Canadian Anti-Counterfeiting Network (CACN) is a coalition of individuals, companies, firms and associations that have united in the fight against product counterfeiting and copyright piracy in Canada and internationally. The originating members of CACN include broad-based organizations, such as the Canadian Association of Importers and Exporters, the Canadian Manufacturers and Exporters, the Canadian Standards Association (CSA), the Electro-Federation Canada, and the Canadian Motion Picture Distributors Association; companies from a range of industries; and law firms representing a host of intellectual property (IP) rights holders - Canadian and foreign - with significant businesses in Canada.
The Coalition for Intellectual Property Rights (CIPR) is a private-public partnership dedicated to advancing intellectual property rights protection, enforcement and reform in Russia, Ukraine, the Baltic States and other countries of the former Soviet Union. Through public education, legislative action and legal reform, CIPR works with our government and private sector partners to establish transparent IPR regimes in the region that adhere to international treaty obligations and standards. CIPR collaborates with the U.S., EU and other WTO member states on IP issues related to WTO accession and bilateral agreements with countries in the region.
The United States Council for International Business (USCIB) promotes international engagement and prudent regulation in support of open markets, competitiveness and innovation, sustainable development and corporate responsibility. Its members include top U.S.-based global companies and professional services firms from every sector of our economy, with operations in every region of the world. With a unique global network encompassing leading international business organizations, USCIB provides business views to policy makers and regulatory authorities worldwide, and works to facilitate international trade and investment.
Often called "the fashion bible," Women's Wear Daily (WWD) serves as the voice of authority, international newswire and agent of change for the fashion, beauty and retail industries. First and foremost, WWD is dedicated to providing a balance of timely, credible business news and key women's fashion trends to a dedicated readership. This readership includes retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, socialites and trend makers. As the marketplace has become more complex, the need for information and competitive intelligence has become more acute. The common thread of our community is the business of style and fashion. www.wwd.com
HubSpot is an inbound marketing software system that enables businesses to get found by prospects and convert more leads and customers, while both lowering their cost per lead and increasing their lead volume. Over 1,200 small and medium businesses use the HubSpot all-in-one software system for blogging, social media, SEO, landing pages, lead intelligence, marketing analytics and closed loop marketing. Active HubSpot customers get 6 times more leads in 6 months. www.HubSpot.com/ROI
Pharma Marketing News is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. It is a service of the Pharma Marketing Network - The First Forum for Pharmaceutical Marketing Experts - which brings together pharmaceutical marketing professionals from manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics. Pharma Marketing Network & Pharma Marketing News provide executive-level content coupled with permission-based e-marketing opportunities. www.news.pharma-mkting.com
Extending the conversations started in the CMO Council’s Secure the Trust of Your Brand initiative, Protection from Brand Infection , a new strategic interest study, will focus on enterprise brand protection and take a deep dive into the brand image and integrity issues and implications of online counterfeit sales, gray market knock-offs, phishing attacks, cyber squatting, email scams, online brand and trademark abuse, domain kiting, pay-per-click fraud, copyright and patent infringements, as well as product piracy and fakes.
Protection from Brand Infection will determine the degree to which senior global marketers are sensitized to, and concerned about, brand hijacking, product piracy, cyber fraud, and other Internet reputation risks. It will also quantify the impact these incidents are having on brand trust, confidence, credibility and affinity among consumers, channels and business partners. Through both enterprise and consumer research, the program will identify and promote best practices for pre-empting digital and/or physical counterfeiting and containing or mitigating the resulting damage to bruised or battered brands while engaging in conversations with leading global marketers about the strategies and effectiveness of resources, solutions, and services being employed in the both the detection and protection of brand infection worldwide
Cybersquatting continues as tool of choice for brandjackers.
Brandjackers are combining cybersquatting with other abuses, a practice called “blended abuse,” to attack brand reputations.
Abuse across mainstream industry brands including apparel, automotive, high technology and media continues to rise.
The United States, Germany and the United Kingdom continue to host the majority of brandjacking websites.
Phishers move into new verticals, become more targeted, and continue to scale operations.
|Top Three Largest Consumer Markets
for CDs, Videos, & Clothing
|Black Market Values of Products in the United States|
|Counterfeit Goods and Piracy Market||225 Billion|
|Counterfeit Batteries||12 Million|
|Counterfeit Dollars||61 Million|
|Counterfeit Pharmaceutical Drugs||less than 1% of market|
|Global Drug Trade||65 Billion|
|Human Trafficking||19,000 people|
|Pirated Software||7.289 Billion|
|Smuggled Cigarettes||Unable to determine market value|
|Ranking Counterfeit and Pirated Product Market Value (In USD)|
|Technology Products||100 Billion|
|Web Videos||60 Billion|
|Pharmaceutical Drugs||40 Billion|
|Auto Parts||12 Billion|
|Mobile Phone Entertainment>||3.4 Billion|
|Video Games||3.0 Billion|
|Airline Parts||2 Billion|
|Small Arms||1.8 Billion|
|Sports Memorabilia||500 Million|
|Cuban Cigars||100 Million|
|Money Orders||3.7 Million|
Examples of Counterfeit Product That Have Harmed Consumers
Morgan Stanley is a leading global financial services firm, providing investment banking, securities, wealth management and investment management serv... Read On
One CMO’s View: How Security Relates to Marketing • David Lewis, Message Systems
Brand Jacking Index Spring 2008 • MarkMonitor
2007 State Piracy Report • Business Software Alliance
The Negative Consequences of International Intellectual Property Theft: Economic Harm, Threats to the Public Health and Safety, and Links to Organized Crime and Terrorist Organizations • International Anticounterfeiting Coalition
Collecting Legally Defensible Online Evidence: Creating a Standard Framework for Internet Investigations • Vere Software Investigative Tools
This video was created by INTA in cooperation with SpotlightOn to raise public awareness of the social and economic damage caused by counterfeiting. Introduced in early 2007 on United States public television, the video had more than 500 airings throughout the United States, with over 3 million viewers. Watch »
The Today Show: Avoiding Counterfeit Luxury Goods Online
When you think of counterfeiting, you likely think of deals on Prada shoes, Chanel purses and cheap D&G sunglasses. But according to the RCMP and U.S. Homeland Security, the world of counterfeiting has become a serious threat that can even kill. According to Interpol, an estimated 5 to 7 per cent of total worldwide trade is made up of counterfeit goods. Watch »
|IBC Legal's 2nd annual Online Brand Protection 2011
Highlighting and examining the latest challenges faced by brand owners in the digital environment
September 28th | Le Meridien Piccadilly, London, England
More info here »
|Brand Protection & Anti-Counterfeiting Summit 2011
After amazing feedback from brand owners and solutions providers alike at last years Amsterdam Brand Protection and Anti-Counterfeiting Conference Legal IQ are delighted to announce the dates of the this years meeting. The event will once again take place in Amsterdam on the 29th and 30th of November. Bringing together senior brand owners from many different industries to discuss the very latest insights into the war on counterfeit goods and overall Brand Protection.
November 30- December 2 | Amsterdam, The Netherlands
More info here »
|Counterfeiting Exposed: Protecting Your Brand and Customers
By David Hopkins and Lewis Kontnik & Mark Turnage
|Knockoff: The Deadly Trade in Counterfeit Goods: The True Story of the World's Fastest Growing Crime Wave
By Tim Phillips
|Loadsamoney: The True Story of the World's Largest Ever Counterfeiting Ring
By Stephen Jory
By Katrin Nitsche
|Counterfeiting in Colonial America
By Kenneth Scott & David Johnson
|Software Piracy Exposed
By Paul Craig & Mark Burnett
|Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
By Thorsten Staake & Elgar Fleisch