Discovering Where You Can Gain Data-Accelerated Revenue
June 7, 2018 @ 10:00am PST / 1:00pm EST
The CMO Council, in partnership with IBM, hosted a one-hour webcast, "Doing More With Data." Speakers Liz Miller of the CMO Council and Dario Debarbieri of IBM explored how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.
Among the key issues...
May 23, 2018 @ 11:00am PST / 2:00pm EST
Each year, Microsoft and its technologies and products are mentioned over 115 million times in the social ecosphere. How does a company like Microsoft leverage social media as a mechanism to build relationships with audiences including prospects, customers and fans? The Microsoft Customer Experience...
A Conversation With Frank Grillo, CMO of Harte Hanks
May 22, 2018 @ 10:00am PST / 1:00pm EST
Imagine, for a moment, walking into a store where you have only made a purchase one time before. The salesperson runs up to you and greets you by name, and before you can get a word in edge-wise, he offers you five other products that are almost identical to the one you purchased before. Then, witho...
The Shifting Role and Rising Importance of Email for the Modern Marketer
May 16, 2018 @ 10:00am PST / 1:00pm EST
In the ongoing dialogue around touchpoints, experience, engagement, data and the ever-growing martech stack, why is it easier to talk about replacing email platforms than it is to talk about what is going wrong with our email strategies? In our quest for personalization, when did email become a comm...