Using Intelligence to Better Understand, Influence and Activate the Customer Journey
September 12, 2017 @ 11AM PST / 2PM EST
When it comes to the customer journey, marketers have traditionally focused on mapping the customer’s experience. However, with an ever-increasing number of channels and platforms for engagement, it is becoming more and more difficult to pinpoint the next steps that a customer will take. Every...
Evolving Strategies for Email Engagement in an Omnichannel Era
August 23, 2017 @ 10:00am PST / 1:00pm EST
At the dawn of the digital age, email heralded a bold turn away from junk mail and battling the paper bulge of the overworked mailbox. But in today’s crowded engagement landscape, email has started to feel more like a cheap imitation of its scan-and-junk bulk snail mail predecessor.
What It Is, What It Will Be, and Why We Should All Be Excited for the Future
August 22, 2017 @ 10:00am PST / 1:00pm EST
In a study conducted by the CMO Council in partnership with IBM, 42 percent of marketers surveyed indicated that their top digital experience goal in the coming year was to better connect the multitude of campaigns being executed across the organization into a comprehensive, connected customer exper...
June 28, 2017 @ 10:00am PST / 1:00pm EST
Data, data everywhere…but where is the insight to drink? This could be the new battle cry for today’s CMO. Regardless of industry or region—whether it’s a B2B or B2C company—all CMOs are facing the evolution of data and its twin: digital. From what digital transformati...