It's no secret that the COVID-19 pandemic hit small businesses hard, but there's a light at the end of the tunnel for those who play their cards right. More
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This groups' mission is to create a space where you leave a better marketer than you came. A place for B2B marketers to ... More
CES is the world's gathering place for all those who thrive on the business of consumer technologies. It has served as t... More
From the time we learn to speak, weâ??re told that if you donâ??t have anything nice to say, donâ??t say anything at ... More
This study by the Chief Marketing Officer (CMO) Council—conducted in partnership with Dow Jones—is aimed at determi... More
Measuring Marketing in the Moment
Making Content Grow Into Customer Flow
Making Content Marketing Convert
Joe Mellet and Lauren Kennedy
With a biomedical engineering degree under his belt, Joe Mellet began his storied career developing growth projects for a bevy of companies, ranging from research labs to startups. Craving a challenging, fast-paced environment, he went on to pursue his MBA from New York University, leading him to his first of many roles at White Pine Trading. During his four-plus years there, he developed proprietary pricing models, designed and implemented the company’s ERP system and established the company’s software and technology division... Read more >