39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Oct 10, 2017

CONSUMER DURABLE MANUFACTURERS LESS COMMITTED TO PRODUCT OWNERSHIP AND AFTERMARKET SERVICE THAN RETAIL PARTNERS

CMO Council Research Reveals Disparities in Revenue and Customer Relationship-Building Opportunities as Manufacturers and Retailers Struggle to Drive Profitable Post-Purchase Experiences More

Sep 25, 2017

MARKETERS TAKING ACTIVE STEPS TO SAFEGUARD DIGITAL ADVERTISING AS PROGRAMMATIC MEDIA BUYING RAISES CONSUMER CONCERNS

CMO Council Releases Milestone Report on State of Digital Brand Advertising Based on Consumer Response and Marketer Reactions to Issues With Automated Ad Placement More

Sep 19, 2017

SALES AND MARKETING NEED TO STEP UP AND OWN ORGANIZATION-WIDE CUSTOMER EXPERIENCE STRATEGY SAYS NEW CMO COUNCIL STUDY

Research Reveals Gaps in Customer Intelligence and Experience Delivery Limiting Opportunities to Grow Revenue and Empower the Customer-Centric Enterprise More

Aug 30, 2017

CMO COUNCIL PREDICTS BRAND AND TELCO PARTNERING WILL DRIVE OMNI-CHANNEL MARKETING EFFECTIVENESS GLOBALLY

Milestone Research of Telco and Brand Marketing Leaders Reveals Strong Interest in Strategic Partnering Around Customer Insight, Engagement and Revenue Growth More

Oct 16, 2017

Marketing Week

93% of manufacturers view the ownership experience as a significant brand differentiator, but are missing opportunities to build relationships with customers, according to research by the CMO Counciil. More

Oct 16, 2017

Furniture World

Research by the Chief Marketing Officer (CMO) Council highlights the need for leading brands in the $12 trillion consumer durables market to improve commitments to quality aftermarket service, 24/7 multi-channel customer support, and timely and efficient repair and parts replacement that is not dependent on retail partners.  More

Oct 13, 2017

Agility PR Solutions

New research from the CMO Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector. More

Oct 12, 2017

Bizcommunity.com

A report by the Chief Marketing Officer (CMO) Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector. More

RELIANT FUNDING

Steven Kietz

CMO

The nrewest member of the Reliant Funding C-Suite is Steven Kietz. Joining the team as Cheif Marketing Officer, Kietz will own Rel...

QUALCOMM

Penny Baldwin

CMO

Qualcomm, based out of San Diego, has recruited former Intel employee Penny Baldwin to be their new Cheif Marketing Officer. Prior...

MOHEGAN SUN POCONO

Erica Tessier

VP of Marketing

Mohegan Sun Pocono has named Erica Tessier as its new vice president of marketing.

ADP

Lorraine Barber-Miller

CMO

Lorraine Barber-Miller has been newly appointed to the role of CMO at ADP. Barber-Miller was recruited by Caldwell Partners Intern...