39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Sep 27, 2018

CMO COUNCIL EXPLORES STATE OF MARTECH WITH DOMAIN EXPERTS

Nearly 7,000 Solutions Bring Confusion, Complexity and Technical Challenges More

Sep 26, 2018

TECH INNOVATION HELPS DEAL-DRIVEN TRAVELERS TAKE OFF

New Study Reveals the Impact of Technology on Travel Intention, Selection and Timing More

Sep 5, 2018

MARKETING LEADERS EMBRACE GDPR AS PATH TO TRUST AND IMPROVED EXPERIENCES AS COMPLIANCE LAGGARDS SHIRK RESPONSIBILITY AND FAIL TO CHAMPION CHANGE

CMO Council Study Points to Opportunities, Responsibilities and the Realities of Customer Data Protection and Customer Engagement in a Post- More

Jul 10, 2018

NEW RESEARCH HIGHLIGHTS AI’S EMERGING ROLE AS CATALYST FOR HARVESTING AND UNIFYING DISPARATE DATA ESSENTIAL TO CUSTOMER ENGAGEMENT

New CMO Council Study Reveals Deficiencies in How Marketing, Commerce and Supply Chain Leaders Integrate Data to Create Deeper, More Valued More

May 24, 2018

CMO COUNCIL REVEALS HOW BIG ECOMMERCE COMMUNITIES ARE ADVANCING DIGITAL MARKETING UPTAKE BY BRANDS

Cover Story in CMO Council's PeerSphere Magazine Delves Into New Research Findings Around How Online Marketplaces Bring Greater Customer Ins More

Oct 4, 2018

Agility PR Solutions

According to a new study from the CMO Council’s GeoBranding Center and AIG Travel, What’s Changing the Way You Tr More

Oct 2, 2018

Marketing Interactive

Technology has reshaped the travel industry as travellers can almost purchase any travel product on the internet. In a recent study conducte More

Oct 2, 2018

Harvard Business Review

Companies have been trying to adopt customer centricity for nearly 20 years now. But the CMO Council reports that “only 14 p More

Oct 1, 2018

Marketing Dive

Hilton has tapped actress Anna Kendrick for its new “Expect Better. Expect Hilton” campaign aimed at offering more flexibility, More

Sep 28, 2018

ITIJ

New research from travel insurer AIG entitled What’s Changing the Way You Travel Today? has found that innovations in the tech sp More

ZILLOW GROUP

Aimee Johnson

Chief Marketing Officer

Zillow Group appoints Aimee Johnson as their new Chief Marketing Officer.

ENTRUST DATACARD

Karen Kaukol

Chief Marketing Officer

Entrust Datacard, a leading provider of trusted identity and issuance technology solutions, announces that Karen Kaukol has been n...

AUSTRALIA POST

Karl Winther

Chief Marketing Officer

Karl Winther joins Australia Post as their new Chief Marketing Officer. 

FOXTEL

Kieren Cooney

Chief Marketing & Sales Officer

Foxtel appoints Kieren Cooney as thier new Chief Marketing & Sales Officer.

CHRISTIE’S AUCTION HOUSE

Amy Wexler

Chief Marketing Officer

Christie’s Auction House, one of the oldest auction houses in the world (founded in 1766), announced it has appointed Amy We...