39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Aug 17, 2017

AI POWERS NEW LEVELS OF MARKETING TRANSFORMATION

Cover Story in CMO Council’s Latest eJournal Explores the Promise of Artificial Intelligence in Marketing (AIM) and How It Is Powering New Levels of Personalization and Efficiency More

Aug 10, 2017

MARKETER AGILITY AND RESPONSIVENESS IMPACT BRAND PERFORMANCE, REVEALS NEW CMO COUNCIL STUDY

Marketers Look to Boost Agility and Create Competitive Differentiation With Rapid Product Adaptation to Address Evolving Consumer Preferences More

Jul 18, 2017

CONSUMERS EXPRESS LOW TOLERANCE FOR BRANDS THAT DO NOT PROVIDE A FLAWLESS CUSTOMER EXPERIENCE

New CMO Council Study Reveals Consumers Willing to Abandon Brands or Buy Elsewhere if Points of Customer Interaction Frustrate or Fail to Meet Needs More

Jul 13, 2017

CMO COUNCIL AND NPES LAUNCH BRAND INSPIRATION CENTER TO DEEPEN COLLABORATION BETWEEN BRANDS AND SUPPLY CHAIN PARTNERS

Peer-Powered Network Partners With NPES to Establish New Resources to Improve Innovation, Performance and Efficiency in Go-to-Market and Demand-Chain Processes More

Aug 17, 2017

Diginomica

Too often, “omni-channel” really means “we have a great digital channel.” But consumers expect responsiveness across channels—including the physical. More

Aug 17, 2017

Destination CRM Marketing

Marketer responsiveness to consumer feedback has become a key factor in brand performance, according to a report from the Chief Marketing Officer (CMO) Council. More

Aug 15, 2017

Strategy Online

Everyone wants to be agile, right? Here's what CMOs say is holding them back. More

Aug 15, 2017

Smart Insights

Research by CMO Council has found that 45% of businesses are fairly responsive to customer feedback and customer needs, whilst 36% say it depends on the channel or situation, though they do try to respond quickly. More

BLUE RIDGE

Todd Craig

Chief Marketing Officer

Blue Ridge names Todd Craig as Chief Marketing Officer to accelerate growth plans.

WARNER BROS. PICTURES

Andrew Hotz

Executive VP of Worldwide Marketing

Warner Bros. Pictures has named Andrew Hotz as Executive VP of Worldwide Marketing.

JACK WILLS

Claire Waugh

Chief Marketing Officer

Jack Wills has appointed Burberry’s global director of marketing for menswear, leather goods and softs, Claire Waugh, as Chi...

THE MONEY SOURCE INC.

Barbara Yolles

Chief Marketing Officer

 Barbara Yolles has been named Chief Marketing Officer for The Money Source Inc.