39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Dec 21, 2017

CMO COUNCIL EXPLORES $10 TRILLION INFORMAL ECONOMY, RIPE OPPORTUNITY FOR DIGITAL TRANSFORMATION

Face-to-Face Engagement Still Characterizes World’s Second-Largest Consumer Market as Millions of Street Merchants Satisfy Customer Needs Without Omni-Channel Innovation More

Oct 10, 2017

CONSUMER DURABLE MANUFACTURERS LESS COMMITTED TO PRODUCT OWNERSHIP AND AFTERMARKET SERVICE THAN RETAIL PARTNERS

CMO Council Research Reveals Disparities in Revenue and Customer Relationship-Building Opportunities as Manufacturers and Retailers Struggle to Drive Profitable Post-Purchase Experiences More

Sep 25, 2017

MARKETERS TAKING ACTIVE STEPS TO SAFEGUARD DIGITAL ADVERTISING AS PROGRAMMATIC MEDIA BUYING RAISES CONSUMER CONCERNS

CMO Council Releases Milestone Report on State of Digital Brand Advertising Based on Consumer Response and Marketer Reactions to Issues With Automated Ad Placement More

Sep 19, 2017

SALES AND MARKETING NEED TO STEP UP AND OWN ORGANIZATION-WIDE CUSTOMER EXPERIENCE STRATEGY SAYS NEW CMO COUNCIL STUDY

Research Reveals Gaps in Customer Intelligence and Experience Delivery Limiting Opportunities to Grow Revenue and Empower the Customer-Centric Enterprise More

Jan 8, 2018

The Dieline

Whatever I purchase—whether it be toothpaste or even glasses—has to appeal to my senses or my values. That’s right, we humans purchase things that are relevant to us, leaving those that aren’t to idly linger on the shelf. More

Jan 1, 2018

MediaPost

Too many marketers continue to rely on last-click attribution, according to a report by ClickZ, without understanding the value played by all touchpoints in the customer journey. Here are six drivers of multi-touch attribution, by author Sam Carter,that will play a big role in 2018. More

Dec 29, 2017

BizCommunity

The Chief Marketing Officer (CMO) Council recently raised the question; "Who is going to win the race to digitally transform the world's informal economy?" in the latest edition of its quarterly PeerSphere digital magazine. More

Dec 29, 2017

Adweek

Opinion: Chat bots offer the opportunity to build and manage conversation marketing programs at scale More

HUNTINGTON LEARNING CENTER

Jennifer LoBianco

Chief Marketing Officer

Huntington Learning Center, a premier tutoring and test prep provider for the K-12 education market, announced today, publicly, th...

BITTITAN

Pam Cory

Vice President of Marketing

BitTitan announced the appointment of veteran technology and marketing executive Pam Cory as Vice President, Marketing.

MASTERCARD

Rustom Dastoor

Senior Vice President of Marketing and Communications

Mastercard has appointed Rustom Dastoor to the role of Senior Vice President of Marketing and Communications for Asia Pacific....

CREE

Thomas Wessel

VP of Global Sales and Marketing

Cree Inc of Durham, NC, USA has appointed Thomas Wessel as Senior VP of Global Sales and Marketing.