39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Oct 10, 2017

CONSUMER DURABLE MANUFACTURERS LESS COMMITTED TO PRODUCT OWNERSHIP AND AFTERMARKET SERVICE THAN RETAIL PARTNERS

CMO Council Research Reveals Disparities in Revenue and Customer Relationship-Building Opportunities as Manufacturers and Retailers Struggle to Drive Profitable Post-Purchase Experiences More

Sep 25, 2017

MARKETERS TAKING ACTIVE STEPS TO SAFEGUARD DIGITAL ADVERTISING AS PROGRAMMATIC MEDIA BUYING RAISES CONSUMER CONCERNS

CMO Council Releases Milestone Report on State of Digital Brand Advertising Based on Consumer Response and Marketer Reactions to Issues With Automated Ad Placement More

Sep 19, 2017

SALES AND MARKETING NEED TO STEP UP AND OWN ORGANIZATION-WIDE CUSTOMER EXPERIENCE STRATEGY SAYS NEW CMO COUNCIL STUDY

Research Reveals Gaps in Customer Intelligence and Experience Delivery Limiting Opportunities to Grow Revenue and Empower the Customer-Centric Enterprise More

Aug 30, 2017

CMO COUNCIL PREDICTS BRAND AND TELCO PARTNERING WILL DRIVE OMNI-CHANNEL MARKETING EFFECTIVENESS GLOBALLY

Milestone Research of Telco and Brand Marketing Leaders Reveals Strong Interest in Strategic Partnering Around Customer Insight, Engagement and Revenue Growth More

Dec 11, 2017

WWD

Adrián Fernández, general manager at Pantone, explains how color can be tamed while also being responsive. More

Dec 6, 2017

Econsultancy

According to a study by the CMO Council, a quarter of the world's marketers have reported specific examples where their digital advertising appeared alongside offensive and compromising content. It’s no surprise, then, that almost three quarters (72%) of respondents engaged in programmatic buying are concerned about their brand placement, and integrity. More

Dec 6, 2017

Hospitality Net

The CMO Council and Deloitte study found that 70% of CEOs expect CMOs to lead this effort. Yet according the study, just 1 in 6 of the 200 participating CMOs reported spending a lot of their time teaming with leadership executives on global business and strategy. More

Dec 6, 2017

brandchannel

The CMO Council offers a free webinar on customer-centric marketing at 1pm EST today.   More

CHEF'D

Jemie Sae Koo

Vice President of Marketing

Chef'd announces Jemie Sae Koo as their new Vice President of Marketing.

THE FRESH MARKET

Mary Kellmanson

Chief Marketing Officer

The Fresh Market Inc. has named seasoned grocery executive Mary Kellmanson its chief marketing officer, effective immediately....

NUTANIX

Ben Gibson

Chief Marketing Officer

Nutanix announced the addition of Ben Gibson to its executive team as Chief Marketing Officer.

EQUINOX

Vimla Black Gupta

Chief Marketing Officer

Equinox announced that Vimla Black Gupta has been named Chief Marketing Officer of Equinox Fitness Clubs.