39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Jun 11, 2020

CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN

A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, More

May 28, 2020

CMO Compensation: Erosion, Stagnation or Elevation in 2020?

Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Pl More

May 18, 2020

CMO COUNCIL ANTICIPATES WIDE-RANGING CHANGES TO MARKETING SPEND AND AGENCY RELATIONSHIPS

Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimize Resources More

Mar 31, 2020

81 PERCENT OF BRANDS STRUGGLE TO MEET CONSUMER DESIRE FOR PERSONALIZED ENGAGEMENT—FAIL TO ACT IN THE MOMENT OF NEED, CMO COUNCIL STUDY FINDS

Marketing leaders share advice for gleaning timely, actionable insights to drive sales and loyalty More

Mar 30, 2020

CMO COUNCIL GIVES LOW-COST ACCESS TO GLOBAL ONLINE KNOWLEDGE CENTER TO HELP MARKETERS TAP EXPERT INSIGHTS IN DEALING WITH GLOBAL CRISIS

Global Library of Best Practice Content and Real-Time Market Data Can be Sourced for Just $95 as Marketers Struggle to React, Adapt and Reco More

Jul 16, 2020

Marketing Voice

New research from McKinsey surfaces the extent of Covid-19 pandemic’s impact on brands. The main theme of the pandemic’s story i More

Jul 15, 2020

Marketing Dive

The study's finding that marketers want to see improvements in content marketing measurement echoes separate research by The CMO Council tha More

Jul 6, 2020

New Kerala

The CMO Council has selected 25 agile and adaptive brands seeing upturns during the economic downturns worldwide. Selections were made based More

LEGALZOOM

John Buchanan

Chief Marketing Officer

John Buchanan joins LegalZoom from the National Football League, where he served as Senior Vice President of Marketing Strategy an...

NORTH POINT BRANDS

Peter Vandergrift

Chief Marketing Officer

North Point Brands, parent company of Cheeky Fishing and Wingo Outdoors, appointed fishing veteran Peter Vandergrift as ...

DELOITTE AUSTRALIA

Rochelle Tognetti

Chief Marketing Officer

One of the ‘Big Four’ firms Deloitte’s Australian arm has announced the appointment of its first female Chief Ma...

QUIZLET

Brad Ramsey

Chief Marketing Officer

Quizlet, the global learning platform known for its AI-powered study tools, announced it has appointed a Chief Marketing Officer, ...

ERGOTRON

Dena Mayne

Chief Marketing Officer

Ergotron, a global company focused on improving how people work, learn, play and care for others, announced today that it has tapp...

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