39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

May 28, 2020

CMO Compensation: Erosion, Stagnation or Elevation in 2020?

Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Pl More

May 18, 2020

CMO COUNCIL ANTICIPATES WIDE-RANGING CHANGES TO MARKETING SPEND AND AGENCY RELATIONSHIPS

Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimize Resources More

Mar 31, 2020

81 PERCENT OF BRANDS STRUGGLE TO MEET CONSUMER DESIRE FOR PERSONALIZED ENGAGEMENT—FAIL TO ACT IN THE MOMENT OF NEED, CMO COUNCIL STUDY FINDS

Marketing leaders share advice for gleaning timely, actionable insights to drive sales and loyalty More

Mar 30, 2020

CMO COUNCIL GIVES LOW-COST ACCESS TO GLOBAL ONLINE KNOWLEDGE CENTER TO HELP MARKETERS TAP EXPERT INSIGHTS IN DEALING WITH GLOBAL CRISIS

Global Library of Best Practice Content and Real-Time Market Data Can be Sourced for Just $95 as Marketers Struggle to React, Adapt and Reco More

Mar 25, 2020

MARKETERS STRUGGLE TO MAKE INFORMED DECISIONS DURING CHAOS

New CMO Council Research Finds Marketers Lacking On-demand Data Insights to Adapt, Adjust and Make Tactical and Strategic Marketing Recovery More

HERO GAMING

Scott Dodson

Chief Marketing Officer

Scott Dodson who has iGaming industry experience will be joining Hero Gaming as the latest Chief Marketing Officer. 

FRESH MARKET

Kevin Miller

Chief Marketing Officer

Kevin Miller has been announced as Fresh Market's latest Chief Marketing Officer, who comes with a 30-year track record of leading...

FINANCIALFORCE

Michael Ni

Chief Marketing Officer

In being promoted to Chief Marketing Officer at FinancialForce during a time of crisis and market disruption, he will focus on hel...

PUBLICIS GROUPE

Justin Billingsley

Global Chief Marketing Officer

Publicis Groupe has just announced that Justin Billingsley has been selected to be Global Chief Marketing Officer, focusing on Pub...

WALMART

William White

Chief Marketing Officer

Walmart has just announced that William White, Target's former senior vice president, is its latest Chief Marketing Officer after ...

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