39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Jul 10, 2018

NEW RESEARCH HIGHLIGHTS AI’S EMERGING ROLE AS CATALYST FOR HARVESTING AND UNIFYING DISPARATE DATA ESSENTIAL TO CUSTOMER ENGAGEMENT

New CMO Council Study Reveals Deficiencies in How Marketing, Commerce and Supply Chain Leaders Integrate Data to Create Deeper, More Valued More

May 24, 2018

CMO COUNCIL REVEALS HOW BIG ECOMMERCE COMMUNITIES ARE ADVANCING DIGITAL MARKETING UPTAKE BY BRANDS

Cover Story in CMO Council's PeerSphere Magazine Delves Into New Research Findings Around How Online Marketplaces Bring Greater Customer Ins More

May 23, 2018

NEW STUDY REVEALS CMO PATH TO PUSH BEYOND TRADITIONAL BRAND STORYTELLER ROLE AND FULLY EMBRACE GROWTH DRIVER MANDATE AND REVENUE STRATEGY LEADERSHIP

CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond More

May 21, 2018

GLOBAL ECOMMERCE COMMUNITIES INSPIRING BRANDS TO RETHINK AND REINVENT GO-TO-MARKET STRATEGIES

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of More

May 15, 2018

A DECADE LATER, CMOs STILL STRUGGLING TO OPTIMIZE ROUTES TO REVENUE

Joint Study by the CMO Council and Sendwithus Reveals Marketers Are Spending More Time in Meetings About Collaboration Than Growing Relation More

May 21, 2018

Martech Series

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of More

May 21, 2018

Bizcommunity

Leaders have followers, and nowhere is that more evident than the global e-commerce market, where giant digital shopping destinations like e More

May 21, 2018

Hospitality Net

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of More

May 18, 2018

[A]List Daily

According to a report by the CMO Council released on Monday, seeing which way the wind is blowing in the dawn of the digital retail age is j More

May 17, 2018

eMarketer

The explosion of online marketplaces run by Alibaba, Amazon and eBay has given brands opportunities to reach new consumers and test ideas, b More

SCHUH

Alice Cleary

CMO

Scotland-based footwear brand Schuh has appointed Alice Cleary as its new Chief Marketing Officer.

PROSERV

Ewen MacLean

Vice President Strategic Planning and Marketing

Proserv has appointed Ewen MacLean to the position of Vice President Strategic Planning and Marketing.

THE WOODS HOLE OCEANOGRAPHIC INSTITUTION

Samuel C. Harp

VP for Advancement and Chief Marketing Officer

The Woods Hole Oceanographic Institution (WHOI) has selected Samuel C. Harp, an international brand marketing expert, as the Insti...

LIVE NATION

Amy Marks

Executive Vice President, Head of Integrated Marketing

Live Nation Entertainment today announced the hiring of Amy Marks as the first Executive Vice President, Head of Integrated Market...

NEW YORK LIFE INSURANCE CO

Michelle Bottomley

CMO

New York Life Insurance Co named Michelle Bottomley chief marketing officer.