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Digital engagement emerges as the top priority for marketers in 2021, according to a new study.

LinkedIn’s prognosis finds echo in a CMO Council survey from last week, which established that 70% of marketers were embracing automation as the key to higher efficiency.

After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65% plan to boost their investments this year after conserving cash over the past year, according to CampaignUS.

A form of regularity seems to be returning to marketing companies internationally, with 65% of industry leaders expecting an increase in spend in 2021, according to a new CMO Council survey of 200 marketing leaders. 

There is good news on the horizon. Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021. And just 10 percent plan to reduce. The study, called “Getting It Done in 2021,” surveyed approximately 200 members the CMO Council, a global network of senior marketing leaders, about their expectations for 2021 surrounding budgets, technology investments and organizational performance. Following are the key insights from the report.

There's some good news and optimism from global marketing leaders looking for growth recovery in 2021. Nearly two-thirds of those surveyed by the CMO Council say they will boost marketing spend in the coming year and most don't expect to downsize or re-structure their organizations.