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A report presented by the Senior Marketing Executive Council, the CMO Council, showed that only 14% of marketers believe that customer focus is a hallmark of their companies' organizational culture, and only 11% understand that their customers would agree with this characterization.

A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical channels of exploration and engagement, the rise of digital channels such as interactive and personalized video, the influential role of traditional channels, problems that cause consumer frustration and brand abandonment, and how different generations prefer to engage with brands.

A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical channels of exploration and engagement, the rise of digital channels such as interactive and personalized video, the influential role of traditional channels, problems that cause consumer frustration and brand abandonment, and how different generations prefer to engage with brands.

A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical channels of exploration and engagement, the rise of digital channels such as interactive and personalized video, the influential role of traditional channels, problems that cause consumer frustration and brand abandonment, and how different generations prefer to engage with brands.

A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical channels of exploration and engagement, the rise of digital channels such as interactive and personalized video, the influential role of traditional channels, problems that cause consumer frustration and brand abandonment, and how different generations prefer to engage with brands.

A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical channels of exploration and engagement, the rise of digital channels such as interactive and personalized video, the influential role of traditional channels, problems that cause consumer frustration and brand abandonment, and how different generations prefer to engage with brands.

A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical channels of exploration and engagement, the rise of digital channels such as interactive and personalized video, the influential role of traditional channels, problems that cause consumer frustration and brand abandonment, and how different generations prefer to engage with brands.

A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical channels of exploration and engagement, the rise of digital channels such as interactive and personalized video, the influential role of traditional channels, problems that cause consumer frustration and brand abandonment, and how different generations prefer to engage with brands.

A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical channels of exploration and engagement, the rise of digital channels such as interactive and personalized video, the influential role of traditional channels, problems that cause consumer frustration and brand abandonment, and how different generations prefer to engage with brands.

According to recent research conducted by the CMO Council, email reigns supreme as 91% of consumers rate is as the top communication channel followed by websites (61%), telephone (59%), in-person (49%) and SMS (43%). The report also states that when it comes down to consumer’s critical needs, 55% view email as the “could not live without” communication channel.

A new Chief Marketing Officer (CMO) Council report, which was produced in partnership with Precisely, has been released. The report is titled, How Covid Has Changed The Channels Of Engagement.According to the CMO, consumers across generations and geographies are flocking to digital self-service channels when engaging with brands, but many get frustrated when their needs aren't met. This frustration has led to 73% of consumers questioning why they're doing business with the brand, adds the council.

Here, you can see the importance of staying close to home, of getting the basics right, but doing so in a way that embraces the new normal. It is all about finding order in the chaos. Yes, there may be some cracks which appear as new models are forged; a report from the CMO Council last month explored the strained relationship between marketing and comms, while Infosys recently posited the importance of CMO and CIO alignment.

In order to gauge whether your virtual event was a hit or a flop, event organizers should measure attendee satisfaction. This is done through surveys and polls, as well as feedback received from the sales team. Polls are especially good for learning ways to improve interaction. Now it’s up to brands to give a performance worthy of the digital play.

Workflow automation technology automates manual tasks that can be time-consuming, like data entry. The aim is to improve and speed up your everyday business tasks, as well as to minimize the chances of errors. What's more, research by CMO Council found that businesses lose up to $1 trillion each year as a result of mismanaged tasks. This is one reason using workflow automation software can help your business save time and money.

There are a few things I see happening in Marketing that will impact our work moving forward. One is a focus on maintaining the connection to the customer. With so many of our interactions being virtual, the human experience is a key element of Marketing, especially considering our proximity to the customer and really owning that relationship. We can take full advantage of data and analytics to understand the whole customer journey through analytical tools. Marketing can track interactions and determine how to make every customer experience a positive one. In a recent study, the CMO Council and Deloitte found that only one-third of CMOs are applying their new tools in this way, so there is definitely room for opportunity here.

"In today's all-digital world, everyone needs to be a digital content creator," notes Donovan Neale-May, executive director of the CMO Council. "Remote banking and finance employees need to be able to whip up, mark up and share documents as easily and more frequently as handing out paper documents to customers in an office setting."

Banking and finance firms need to act fast and fix these problems. As PDF power users and advanced PDF features become mission critical, banking and finance firms need to re-examine their PDF software strategy with designs on cost efficiency and better user support. "In today's all-digital world, everyone needs to be a digital content creator," notes Donovan Neale-May, executive director of the CMO Council. "Remote banking and finance employees need to be able to whip up, mark up and share documents as easily and more frequently as handing out paper documents to customers in an office setting."

According to the CMO Council, only 14% of marketers believe that customer-centricity is a hallmark of their companies today. So it’s clear, there’s still a lot of work to be done. There are, however, three fundamental steps to creating a customer-centric organization. First, you need to not just say that you put the customer first, but actually believe and enact a strategy that’s built around your customer. Second, you need to build meaningful relationships with your customers. Third, you need to focus on what the customer wants and needs.

Recent research published by the CMO Council found that 60% of marketers point to inconsistencies with the depth and granularity of their customer insights. A full 36% admit they don’t have the right data to know their consumers or anticipate their needs. Overcoming these challenges means brands must transform how they listen to their customers.

The Covid-19 pandemic may have forced a change in some respects, but a new report from the CMO Council makes it clear: marketing and comms are still too adversarial, and more media cohesion is needed. In its report ‘Bridging the Gap for Comms and Marketing’, the council, alongside Cision, surveyed more than 150 brand leaders, as well as conducting interviews with executives from Schneider Electric, IBM, Nokia, and more.