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After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65% plan to boost their investments this year after conserving cash over the past year, according to CampaignUS.

A form of regularity seems to be returning to marketing companies internationally, with 65% of industry leaders expecting an increase in spend in 2021, according to a new CMO Council survey of 200 marketing leaders. 

There is good news on the horizon. Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021. And just 10 percent plan to reduce. The study, called “Getting It Done in 2021,” surveyed approximately 200 members the CMO Council, a global network of senior marketing leaders, about their expectations for 2021 surrounding budgets, technology investments and organizational performance. Following are the key insights from the report.

There's some good news and optimism from global marketing leaders looking for growth recovery in 2021. Nearly two-thirds of those surveyed by the CMO Council say they will boost marketing spend in the coming year and most don't expect to downsize or re-structure their organizations.

A newfound wave of optimism is sweeping through global marketing leaders, according to the CMO Council. A survey showed two-thirds expect to boost marketing spend through 2021 and a majority have ruled out the need to downsize or re-structure for the time being.

The Chief Marketing Officer (CMO) Council has announced a cooperative knowledge sharing agreement with the Harvard Business School Association of Northern California. The HBSANC represents one of the largest concentrations of Harvard Business School alumni in the world, with over 8 000 members in the San Francisco, Silicon Valley and Sacramento metro areas. 

US – Almost two-thirds of marketers are planning to increase spending this year and a majority do not expect to cut or restructure their company, according to Chief Marketing Officer (CMO) Council research.

The CMO Council has announced the release of its latest report. The latest results have given good news and optimism from global marketing leaders who are looking for growth recovery in 2021. 

The Chief Marketing Officer (CMO) Council announced a cooperative knowledge sharing agreement with the Harvard Business School Association of Northern California. The HBSANC represents one of the largest concentrations of Harvard Business School alumni in the world with over 8,000 members in the San Francisco, Silicon Valley and Sacramento metro areas.

There's some good news and optimism from global marketing leaders looking for growth recovery in 2021. Nearly two-thirds of those surveyed by the CMO Council say they will boost marketing spend in the coming year and most don't expect to downsize or re-structure their organizations.

According to a study by CMO Council and Netsertive, 94 percent of marketers believe that providing an omnichannel experience is crucial to business success and customers are retained by companies who work with such omnichannel engagement strategies.