Nov 17, 2020

BRANDS MUST RETHINK CHANNELS OF ENGAGEMENT IN NEW NORMAL

New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands More

Sep 22, 2020

MARKETERS STRUGGLE TO FORGE THE FUTURE OF CUSTOMER EXPERIENCE

New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Cu More

Sep 16, 2020

New Report Finds That Brand Leaders Are Seeking More Media Cohesion

New CMO Council research provides insight on creating more effective integration between public relations and marketing More

Jun 11, 2020

CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN

A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, More

May 28, 2020

CMO Compensation: Erosion, Stagnation or Elevation in 2020?

Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Pl More

Nov 25, 2020

Brand-News

Businesses have embarked on digital transformation more and more massively, but have yet to eliminate some points of friction that irritate More

Nov 23, 2020

MediaPost

The CMO Council report — How COVID Has Changed The Channels Of Engagement — produced in partnership with Precisely, analyzes int More

Nov 22, 2020

Market World

In a CMO Council global marketer survey, 91% of marketers said that there was an expectation by senior management and board members that mar More

Nov 21, 2020

Business2Community

As the owners of CX strategies, marketers recognized the need to use data-driven insights that deliver measurable outcomes. However, getting More

Nov 20, 2020

Media Update

A new Chief Marketing Officer (CMO) Council report, which was produced in partnership with Precisely, has been released. The report is title More

ALLEOTECH

Vince De Castro

Chief Marketing Officer

EXABEAM

Sherry Lowe

Chief Marketing Officer

PEPSICO AU/NZ

Vandita Pandey

Group Chief Marketing Officer

STELLA MCCARTNEY

Peter Chipchase

Chief Marketing Officer

NIELSEN

Jamie Moldafsky

Chief Marketing and Communications Officer

39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM