Jan 23, 2024
MARKETERS GIVEN MARGINAL GRADES FOR ABM-DRIVEN REVENUE GROWTH
CMO Council Releases Year-End Scorecard of B2B Marketing Effectiveness In Finding, Winning and Growing Big Customer Accounts More
Oct 10, 2023
CMO COUNCIL TO ADVANCE LEAD REVENUE SCIENCE PRACTICES AND IMPROVE ACCOUNT MARKETING PERFORMANCE IN B2B SECTOR
Thought Leadership Initiative to Develop Certified Lead Evaluation and Assurance Process (LEAP) Using Augmented Actionable Intelligence Tec More
Sep 19, 2023
MARKETING AND FINANCE LEADERS SEEK COLLABORATION TO MAKE SMARTER INVESTMENTS, SAYS CMO COUNCIL AND KPMG
New Research Finds Only 10% of CMOs Strongly Believe Their Marketing Investments Position Them Ahead of the Competition More
Jun 6, 2023
IMC TEAMS WITH GLOBAL CMO COUNCIL TO FURTHER MARKETING LEADER PROWESS AND PERFORMANCE IN AFRICA
The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council More
May 11, 2023
66% OF MARKETERS LACK CONFIDENCE IN ABILITY TO ACHIEVE REVENUE GOALS, ACCORDING TO CMO COUNCIL AND SPRINKLR RESEARCH
New research highlights the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023 More
Dec 12, 2023
CMO COUNCIL SURVEY TO EVIDENCE SA PRIVATE SECTOR COMMITMENT TO ESG AND SUSTAINABILITY PROGRESS
Oct 23, 2023
CMO COUNCIL TO ADVANCE LEAD REVENUE SCIENCE PRACTICES AND IMPROVE ACCOUNT MARKETING PERFORMANCE IN B2B SECTOR
Sep 22, 2023
THERE’S STILL FRICTION BETWEEN CFOS AND CMOS. THE BIGGEST STICKING POINT: WHO OWNS THE CUSTOMER DATA?
39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM
