Overview - Expert Views - CMO Council™

Business Is Personal

November 24, 2021 by Tom Kaneshige

Every customer wants to be seen as an individual and receive personalized treatment. It’s up to marketing to make that happen. More >

POINT OF VIEW

Enhancing B2B Marketing Engagement with BIMI and VMCs

November 19, 2021 by Mark Packham

Push past mailbox noise to up-level your brand, while increasing trust More >

CMO BLOG

How CMOs Can Grab The Reins

November 03, 2021 by Tom Kaneshige

For CMOs aspiring to raise their profile and venture beyond marketing’s traditional borders, the road goes through MarTech. More >

CMO BLOG

CPG CMOs on the Hot Seat

October 20, 2021 by Tom Kaneshige

CPG companies are in dire need of a rebound after getting walloped by the pandemic. The job of driving revenue growth has landed on the CMO’s shoulders. More >

POINT OF VIEW

What are the Biggest Marketing Challenges for US Casinos in 2022?

November 09, 2021 by Max Wolff

For CMOs aspiring to raise their profile and venture beyond marketing’s traditional borders, the road goes through MarTech. More >

CMO BLOG

High-Tech CMOs Better Get MarTech Right

October 27, 2021 by Tom Kaneshige

More than any other CMO, the tech-vendor CMO uses MarTech as a calling card. If MarTech isn’t working properly, tech-savvy customers will know it. More >

Jake Beniflah
Executive Director
Center for Multicultural Science

Marketing in 2021: navigating through change Judith Aquino spoke with Donovan Neale-May, founder and executive director of the Chief Marketing Officer Council, about the biggest challenges — and opportunities — facing marketers today. Listen to podcast

POINT OF VIEW

A Brief Introduction to Geo-Conquesting and Its Pitfalls

October 22, 2021 by Conrad Sturdy

Looking to add geo-conquesting technologies to your MarTech stack? Make sure you don't fall for these common mistakes. More >

POINT OF VIEW

Does Language Really Matter in Marketing?

September 21, 2021 by Conrad Sturdy

We all understand the importance of syntax, vocabulary, and tone when we’re constructing a marketing campaign; however, the nuances of language don’t stop there. More >

POINT OF VIEW

Developing a Winning Digital Marketing Strategy for Your Brand

October 08, 2021 by Steve Hawky

Before you start your digital marketing journey, make sure you set yourself up for success to grow in the long run. More >