Overview - Expert Views - CMO Council™

3 Surprises in Topsy-Turvy Times

October 14, 2020 by Tom Kaneshige

With so many things happening this year, the unexpected has become expected. But what other surprises have been overlooked? More >

How to Shift Your Content Game

October 07, 2020 by Kate Stephani

CMO Council's latest webinar was jam-packed with insights on marketing and communication team alignment. Here are some highlights. More >

Interview

Betsey Chung

Senior Vice President & CMO, Canadian Banking ,
TD Bank Group

We are enabling superior customer relationships primarily through digital transformation. This helps to ensure we are delivering consistent and seamless experiences through all of our channels – truly optimizing the omni-channel experience.... More

The Challenge Facing CMOs

Jackson Jeyanayagam
VP, GM DTC
The Clorox Company

You need to think about where the business is today, where it needs to go tomorrow, and which capabilities need investments for growth in the future. Steven Schiller
Chief Executive Officer
Tropicale Foods

Report

SEPTEMBER 10, 2020

Forging the Future of Customer Experience

The rise of the data-driven marketer has propelled the marketing function beyond branding and into the realm of customer experience and revenue growth. Before marketers can succeed in their new role, however, they must first solve the customer data conundrum. ... More

Customer Economics Survey
How are you rethinking and re-evaluating your customer engagement strategies, marketing processes, go-to-market systems, and customer data utilization capabilities “from lead to loyalty.” Take Survey

Report

SEPTEMBER 16, 2020

Bridging the Gap for Comms and Marketing

Digital media now singularly impacts buying decisions and how consumers feel about brands, only amplifying the importance of consistent messaging across media channels and especially with earned media. Yet too many brands are dissatisfied with their earned media performance. ... More