Overview - Expert Views - CMO Council™

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EXPERT VIEWS

Ensuring marketers are future-fit to meet global challenges with shared expertise and insights that combine marketing leadership best practice, from our own CMO Council specialists and senior marketers from top global brands.

Executive Perspective

Hussein M. Dajani

Group Chief Marketing & Customer Centricity Officer, Petromin Corporation

Vision 2030: The evolution of marketing, advertising, and customer experience in Saudi Arabia. More

POINT OF VIEW

Email Doesn’t Equal Identity

By Tim Glomb

Understanding what drives purchase decisions is critical for personalized marketing More >

CMO BLOG

How Security Helps Marketers Protect Your Brand

By Tom Kaneshige

Understand how marketing and security can redefine their working relationship to get ahead. More >

Interview

Simon Anholt

Author, The Good Country Index

Exploring the way national imagery, social responsibility and country of origin labeling is shaping More

Executive Perspective

Pieter de Villiers

CEO and Co-Founder, Clickatell

Donovan Neale-May talked with Pieter de Villiers on chat commerce and the rise of the conversational commerce market. More

CMO BLOG

How to Build Valuable, Resilient Brands

By Louise Burgers

Successful marketers constantly reposition brands for long-term growth. More >

Get to Know

Dr Kiran Veigas

Vice President, Happiest Minds Technologies

Customer experience and brand protection are integral to marketing strategy. More

POINT OF VIEW

The Evolving Role of the CMO

By Helena Mah

Marketing is now a critical driver of business strategy, growth, and innovation. More >