Overview - Expert Views - CMO Council™

Marketing Challenges of Online Gambling

July 23, 2021 by Bryan Ngure

The gambling industry comes with its own unique set of marketing challenges. Learn how casinos can navigate post-pandemic life. More >

CMO BLOG

10 Most Loved Ads on Social Media

July 28, 2021 by Tom Kaneshige

What brands are making an emotional impact over Youtube, Facebook and Instagram? Find out who they are and how they’re doing it. More >

Interview

Monica Sullivan

CMO,
Demand Science

What role does intent play in a customer's decision to buy? Learn how Demand Science CMO, Monica Sullivan, leverages this and more to keep customers loyal in the B2B space.... More

POINT OF VIEW

Forging a New Path on the Road to Recovery

July 08, 2021 by Sithembile Ntombela

As we recover from the pandemic, how will marketers continue to be innovative and adaptable? More >

CMO BLOG

Is Customer Loyalty a Fantasy?

July 14, 2021 by Tom Kaneshige

Amid pressure to grow revenue, should marketers focus on customer loyalty? It’s a safe bet with attributable returns on investment — but a wrong one to prioritize. More >

Interview

Bob Park

Chief Brand Officer
GE, Café, Monogram and Haier Appliances

Learn how to blend science and art to create impactful marketing messaging with these wise words fro... More

Jake Beniflah
Executive Director
Center for Multicultural Science

Report

JULY 26, 2021

BrandTotal: Top Chart Reports

BrandTotal’s Top Performers charts presents brands that dominated social media that month. Learn what worked and why, how leading brands are generated social media success and more! This Partner Content report covers three main categories: Top 10 Most Engaging Ads, Top 10 Most Loved Ads, and T ... More

CMO BLOG

Define the Need Before You Bleed: Marketing Rigor Can Reduce Start-Up Failure

July 06, 2021 by Donovan Neale-May

70% of upstart tech companies fail — how can you avoid being one of them? More >

CMO BLOG

How Smart Is Your Marketing Machine?

May 26, 2021 by Tom Kaneshige

What do chief marketers need to know about artificial intelligence, machine learning, neural networks, deep learning? Back to school. More >

CMO BLOG

Retail’s Road to Recovery

June 23, 2021 by Tom Kaneshige

Do CMO reports have the right skills, management depth and domain expertise across all functional areas? Are there critical gaps, holes and deficiencies in their organizations that impact both business opportunity and marketing performance? More >

Marketing Challenges of Online Gambling

July 23, 2021 by Bryan Ngure

10 Most Loved Ads on Social Media

July 28, 2021 by Tom Kaneshige

Monica Sullivan

CMO, Demand Science

Forging a New Path on the Road to Recovery

July 08, 2021 by Sithembile Ntombela

Is Customer Loyalty a Fantasy?

July 14, 2021 by Tom Kaneshige

Bob Park

Chief Brand OfficerGE, Café, Monogram and Haier Appliances

BrandTotal: Top Chart Reports

Define the Need Before You Bleed: Marketing Rigor Can Reduce Start-Up Failure

July 06, 2021 by Donovan Neale-May

How Smart Is Your Marketing Machine?

May 26, 2021 by Tom Kaneshige

Retail’s Road to Recovery

June 23, 2021 by Tom Kaneshige

CMO,
Demand Science

Chief Brand Officer
GE, Café, Monogram and Haier Appliances