Overview - Expert Views - CMO Council™

Peer-Powered Insights

EXPERT VIEWS

Ensuring marketers are future-fit to meet global challenges with shared expertise and insights that combine marketing leadership best practice, from our own CMO Council specialists and senior marketers from top global brands.

Executive Perspective

Jesse Krinsky

Founder, In Focus Consulting

A candid breakdown of why creative operations is fundamentally about human behavior—and how in-house teams can stop acting like passive order-takers, quantify their hidden waste, and prove their true business value to leadership. More

POINT OF VIEW

AI Is Remarkable — and That's the Problem with AI

By Judy Shapiro

AI isn’t just another wave of disruption—it’s redefining how knowledge itself is created and trusted, forcing marketers to rethink not only how they use AI, but when to rely on human judgment. More >

POINT OF VIEW

CMOs Survived by Being Fearless

By Martyn Etherington

Organizations need CMOs who can translate strategy into execution, connect investment to outcomes, and align teams around a shared growth agenda. More >

POINT OF VIEW

The Next Gulf Transformation Won’t Be Digital. It Will Be Resilient.

By Hussein M. Dajani

The Gulf’s next competitive advantage will not come from digitization alone. As volatility reshapes the region, the organizations that build resilience will thrive. More >

Executive Perspective

Greg Creed

Former CEO, YUM! Brands, Author: R.E.D. Marketing

Do marketers have a relevance issue? Innovative branding guru shares why many marketers may have lost the intuitive skills needed to sustain the essence of a great brand. More

Confessions of the World’s CMO Whisperer

CMO BLOG

How To Overcome Marketing’s Intelligence Gap

By Tom Kaneshige

The traditional role of marketers is quickly expanding from brand stewardship to data-driven profitable revenue growth. More >

Executive Perspective

Pieter de Villiers

CEO and Co-Founder, Clickatell

Donovan Neale-May talked with Pieter de Villiers on chat commerce and the rise of the conversationa More

POINT OF VIEW

Why Purpose-Led Storytelling Matters

By Marian Scala

Purpose done right is embedded in a brand’s strategy, operations, and culture. More >