Overview - Expert Views - CMO Council™

CPG CMOs on the Hot Seat

October 20, 2021 by Tom Kaneshige

CPG companies are in dire need of a rebound after getting walloped by the pandemic. The job of driving revenue growth has landed on the CMO’s shoulders. More >

Deep Dive

Scott Tilton

CEO
Hookit

With in-person events out the window in 2020, how has sports marketing adapted?... More

POINT OF VIEW

Developing a Winning Digital Marketing Strategy for Your Brand

October 08, 2021 by Steve Hawky

Before you start your digital marketing journey, make sure you set yourself up for success to grow in the long run. More >

CMO BLOG

Breakthrough in the CMO-CIO Relationship

August 18, 2021 by Tom Kaneshige

With so much riding on MarTech, companies can no longer wait for CMOs and CIOs to slowly work out their differences. The relationship must be righted now. More >

POINT OF VIEW

New Survey Data Proves Social Media Ad Engagement Leads to Purchases

August 20, 2021 by Alon Leibovich

A recent BrandTotal survey reveals the truth behind customers' engagement with social media ads. More >

Interview

Kaushal Doshi

Chief Customer Experience Officer
Al Fardan Exchange

Get to know the tenacious leader creating frictionless currency exchange experiences for customers a... More

Jake Beniflah
Executive Director
Center for Multicultural Science

Marketing in 2021: navigating through change Judith Aquino spoke with Donovan Neale-May, founder and executive director of the Chief Marketing Officer Council, about the biggest challenges — and opportunities — facing marketers today. Listen to podcast

CMO BLOG