Get to Know Angela Hsu

February 29, 2020 by Angela Hsu

Angela Hsu, the Senior Vice President of Marketing and eCommerce at Lamps Plus, describes how data and the implementation of AI-powered platforms have enabled better engagement with their customers, cutting costs and improving CX. More >

Get to Know Boon Lai

July 29, 2020 by Boon Lai

Boon Lai is the sharp, dynamic VP of Global Partner Marketing at Cisco who mastered the science of celebrating the evolving customer and adapting your brand to meet their needs. More >

Intuition is Your Superpower

July 29, 2020 by Sue Hawkes

Intuition is a language of its own. Learn how to tap into your ability to think with more than just your mind. More >

Marketing Psychology: 5 Powerful Principles of Human Behavior

July 29, 2020 by Ross Kimbarovsky

Psychology is an underrated and easily accessible tool to help supercharge your marketing strategy. Here are some strategies to help get you started. More >

Getting Emotional: The Secret to B2B Branding on a Budget

June 23, 2020 by Mary Peterson

Marketing budgets have been under fire in the wake of COVID-19, but the biggest asset in effective marketing doesn't cost a penny. More >

Data Science: The #1 Function for Marketers as They Work In, Through and Out of the Pandemic

May 28, 2020 by Ogzur Dogan

As anxiety grows and the pandemic spreads, business leaders have a tough choice to make. Will you sink or swim? More >

Exiting Stronger Than Ever: Crisis as an Opportunity

April 28, 2020 by Helena Mah

A global crisis doesn't have to mean a crisis within your organization. Learn how to use this time as an opportunity to strengthen your relationships and emerge stronger than ever. More >

Your Fist and the Future of Marketing

March 19, 2020 by Jonathan Martin

In a world where marketers are constantly fighting for attention, using your fist to fight takes on a whole new meaning. More >

Markets Do It Vertically. Consumers Do It Horizontally

February 17, 2020 by Michael R. Solomon

Don't just wish upon a star for better costumer engagement. Constellation marketing is the "Holy Grail" of marketing to consumers in the 21st century. More >

Loyalty Lasts if the Customer Comes First

February 28, 2020 by Mahesh Enjeti

Are your customer relationships transactional or loyal? As we move into an increasingly connected world, loyal customers are more important than ever. Shifting your relationships may be easier than you think. More >

The Role of Marketing Today: Understanding Shifting Customer Needs

January 15, 2020 by Suman Sarkar

Understanding what today's customers want and need is an increasingly daunting task for marketers across all industries. Why is that? More >