CMO Council

HIGHLIGHTS

Upgrade membership for $95 with discount code SUMMER2020

Agency Search Tool Discover the best agency for your specific needs through 4A's portfolio of agencies. Search by location, service type, size or even by keywords. Learn more

McKinsey: How Brands Can Survive and Thrive

July 08, 2020 by Tom Kaneshige

COVID-19 has reset the game board, so leaders have to make up lost ground and laggards have a chance to become leaders. Learn how to survive—and even thrive—in the midst of a pandemic. More >

The Way to Pleasant and Value-Driven Customer Experience

June 24, 2020 by Helena Mah

With so many changes in the "new normal" one thing remains: creating a great customer experience. Learn how to adapt with these great tips. More >

Measuring Marketing in the Moment

Understanding How Shoppers React, Transact and Interact in Real-time

Making Content Grow Into Customer Flow

Improving Content Marketing Value from the Pipeline to the Bottom Line

Making Content Marketing Convert

Combining Trusted Content from Channels of Insight + Influence with Lead Marketing Science

Infographic Female CMO role on the rise worldwide

Jun 11, 2020

CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN

A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, Home Helpers and Disruptive Dynamos More

May 28, 2020

CMO Compensation: Erosion, Stagnation or Elevation in 2020?

Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Plans will Suffer, Reports CMO Council More

May 18, 2020

CMO COUNCIL ANTICIPATES WIDE-RANGING CHANGES TO MARKETING SPEND AND AGENCY RELATIONSHIPS

Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimize Resources and Focus on Digital and Ecommerce More

Watch on Demand This webinar explores the truth about earned media attribution. Learn what you can realistically expect today. Understand where the big holes lie and what to do about them.

How do you stack up? Ever wonder how a compensation package aligns with peers in your industry? Get your profile started below to become part of the only global benchmark of marketing compensation. Get started now

Authority Leadership Marketing: White Paper

Making Content the Cornerstone of Customer Engagement and Relevance. This white paper on Authority Leadership Marketing looks at how to make thought leadership content the cornerstone of customer engagement.

Access 160-plus CMO Council's Free Reports

CMO Council Contributed Content - Marketing Research

UPCOMING EVENTS

Partner Event

JUL

Achieving Organization Wide Customer Centricity: Minnesota

Get a grip on a fast moving landscape of solutions and find innovative ways to provide data-driven customer experience excellence.

2020-07-13 16:00:00 2020-07-13 17:00:00 Achieving Organization Wide Customer Centricity: Minnesota Get a grip on a fast moving landscape of solutions and find innovative ways to provide data-driven customer experience excellence. Minneapolis, MN CMO Council cmoteam@cmocouncil.org

Partner Event

SEP

Future of Business: Revolutionize the Workforce, Customer Engagement and Strategies

This event will present insights and ideas into ways to drive growth, increase customer value and ways to maintain a long-term competitive advantage.

2020-09-13 16:00:00 2020-09-13 17:00:00 Future of Business: Revolutionize the Workforce, Customer Engagement and Strategies This event will present insights and ideas into ways to drive growth, increase customer value and ways to maintain a long-term competitive advantage. CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

The Rise of the Customer-Intuitive Enterprise

Chief marketers are in a position to lead the way when it comes to defining, driving and delivering on the model of a “Customer-Intuitive Enterprise” in today’s digitally connected world. However, they are struggling with the never-ending pace of marketing technology change, customer engagement innovation, and new and more valuable flows of market-relevant, decision-support data... More

PROGRAM

Marketing Mandate 2020: Pivot Your Plans, Optimize Your Spend

Digital content is the key to engagement in today's connected marketplace. According to Cision, content marketing exceeded $300 billion in 2019. According to a survey by the Content Marketing Institute, most successful B2B marketers spend 40 percent of their budgets on content marketing.... More

MORE PROGRAMS

SPONSORS & PARTNERS

NEWS

CMO Council in the News

Jul 7, 2020

CMO Compensation Trends: Female Sr. Marketers Outearn Male Sr. Marketers

MarketingProfs

... More

Jul 6, 2020

CMO Council Picks Notable Brand Stand-outs Experiencing an Upturn in Global Turndown

New Kerala

The CMO Council has selected 25 agile and adaptive brands seeing upturns during the economic downturns worldwide. Selections were made based on financial performance, category sector growth, product o ... More

Executive Appointments

EVEREST

Kristi Heuring

Chief Marketing Officer

Jul 10, 2020 -- SGB Media

OPEN RAVEN

Rob Markovich

Chief Marketing Officer

Jul 9, 2020 -- Yahoo Finance

GUIDEHOUSE

Joy Jarrett

Chief Marketing Officer

Jul 9, 2020 -- Business Wire

WARNER RECORDED MUSIC

Eric Wong

President & Chief Marketing Officer

Jul 9, 2020 -- A List Daily

News Coverage

Press Releases

Executive
Appointments

Media Kit

CMO COUNCIL SUBSCRIPTIONS AND FEATURES

CMO COUNCIL INSIGHT CENTER The subscription destination to access the latest marketing news, executive appointments, industry calendars and thousands of curated marketing statistics, charts and data points. More

CMO Council Content Catalog Explore the entire collection of CMO Council reports. Find information on everything from crafting a modern revenue growth strategy to optimizing content marketing techniques. Explore

CMO COUNCIL PREMIUM MEMBERSHIP Premium membership is an upgrade for CMO Council members and provides members with unlimited access to all content and exclusive access to the CMO+ section of the site. More

About Required Reading Required Reading is the CMO Council’s biweekly newsletter. Every other Sunday, you’ll receive in your inbox a curated update into the latest trends and insights in the marketing world.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.