HIGHLIGHTS
Report

What's Changing the Way You Travel Today?

Beliefs, values and interests are influencing where, how and why people travel. While deals, specials and promotions are driving desire and action, visually enriched and personalized digital content channels are making travel experiences more alluring. ... More

The CMO's Growth Driving Playbook

This Growth Driver’s Playbook highlights the five key plays all CMOs need...

Doing More With Data

Discovering Data-Accelerated Revenue Traction

Ingenuity in the Global eCommerce Community Detailed Findings

How To Compete and Not Get Beat in the Digital Retail Marketplace

Sep 27, 2018

CMO COUNCIL EXPLORES STATE OF MARTECH WITH DOMAIN EXPERTS

Nearly 7,000 Solutions Bring Confusion, Complexity and Technical Challenges More

Sep 26, 2018

TECH INNOVATION HELPS DEAL-DRIVEN TRAVELERS TAKE OFF

New Study Reveals the Impact of Technology on Travel Intention, Selection and Timing More

Sep 5, 2018

MARKETING LEADERS EMBRACE GDPR AS PATH TO TRUST AND IMPROVED EXPERIENCES AS COMPLIANCE LAGGARDS SHIRK RESPONSIBILITY AND FAIL TO CHAMPION CHANGE

CMO Council Study Points to Opportunities, Responsibilities and the Realities of Customer Data Protection and Customer Engagement in a Post-GDPR World More

  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    CMO Council study explores impact of technology on travel experience

    Agility PR Solutions

    According to a new study from the CMO Council’s GeoBranding Center and AIG Travel, What’s Changing the Way You Travel Today?, today’s diverse leisure travelers are sma ... More

    How to leverage technology innovations to drive travel business?

    Marketing Interactive

    Technology has reshaped the travel industry as travellers can almost purchase any travel product on the internet. In a recent study conducted CMO Council’s Geo Branding Centre and AIG Travel, pl ... More

    Executive Appointments

    ZILLOW GROUP

    Aimee Johnson

    Chief Marketing Officer

    ENTRUST DATACARD

    Karen Kaukol

    Chief Marketing Officer

    AUSTRALIA POST

    Karl Winther

    Chief Marketing Officer

    FOXTEL

    Kieren Cooney

    Chief Marketing & Sales Officer