What You Need to Know to Better Engage Your Customers in the "New Normal"
Building a Unified Data Foundation For Turning Customer Insight Into Action
Building Cohesion in the Age of Customer Disruption
Nov 17, 2020
New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands More
Sep 22, 2020
New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Customer Data into Insights and Actions More
Sep 16, 2020
New CMO Council research provides insight on creating more effective integration between public relations and marketing More
Report
The rise of the data-driven marketer has propelled the marketing function beyond branding and into the realm of customer experience and revenue growth. Before marketers can succeed in their new role, however, they must first solve the customer data conundrum. A whopping 60% of marketers aren’t ... More
Webcast
Discover why MarTech benefits both marketers and comms pros and how it leads to a more cohesive relationship through shared analytics, metrics and tools.
The CMO Council predicts fractional CMO use in large global enterprises will likely grow in 2021 filling essential holes, gaps, functional deficiencies, escalating digital marketing complexities and strategic leadership demands. Interim resources bring on-demand, experienced and mission-ready skills to the table.... More
In today’s omni-channel world, consumers have a myriad of channels they can use to communicate with the brands they do business with. Marketers know they need to meet consumers in their moment of need, but what channel is that consumer going to select, and does it differ depending on need?... More
Jan 11, 2021
According to a study by CMO Council and Netsertive, 94 percent of marketers believe that providing an omnichannel experience is crucial to business success and customers are retained by companies who ... More
Jan 7, 2021
In a recent report from the CMO Council, produced in partnership with Teradata, 91% of marketers said senior management and board members expected marketers to drive measurable growth, with one in thr ... More
