Data, Analytics & Insights For The Modern Marketer
How to Turn Procurement Into Your (Not So) Secret Growth Engine
Using Digital Transformation to Power Partner + Field Marketing Performance
Jul 12, 2022
New CMO Council Research Reveals High-Velocity Data Marketing Shortcomings in Data Access, Adaptability, Agility and AI Pervasiveness More
Jun 7, 2022
New CMO Council Research Finds Opportunity For CMOs To Optimize Sourcing Through Procurement More
It’s no secret that the last few years have upended the way customers want to interact with companies. They’ve got higher expectations, bigger demands and about a million more choices if one brand doesn’t deliver. And who can blame them? After all, you’re a consumer too, and want exactly the same things: An easy digital self-service experience. Seamless escalation to a ... More
Only three out of 10 marketing leaders are really confident that their data engine can keep them ahead of sudden disruptions in markets, customer behavior and world events. For marketers facing a steep data marketing maturity curve, much work lies ahead. Our program examines the challenges marketing leaders have to overcome in order to realize marketing’s full data potential. These range fro... More
