CMO Council

CMO COUNCIL SUBSCRIPTIONS

CMO COUNCIL INSIGHT CENTER The subscription destination to access the latest marketing news, executive appointments, industry calendars and thousands of curated marketing statistics, charts and data points. More >

LIBRARY SUBSCRIPTION If you are not eligible for membership, this subscription will allow you to access a comprehensive library of CMO Council reports and other premium content. More >

CMO COUNCIL PREMIUM MEMBERSHIP Premium membership is an upgrade for CMO Council members and provides members with unlimited access to all content and exclusive access to the CMO+ section of the site. More >

HIGHLIGHTS

Report

DECEMBER 18, 2018

Turn Up The Volume

In order to further customer experience strategies, marketers must implement strategic customer voice listening initiatives. Yet according to a survey of over 160 senior corporate marketers across Europe, while marketers are listening, they are not hearing the voice of the customer. ... More

Feb 26, 2019

Bringing a Human Voice to Customer Choice

Rededicating Marketing to Serve the People in Front of the Data

Jan 29, 2019

Customer Value Creation From Live Data Interpretation

Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs, and Realize Revenue Growth Opportunities

Sep 12, 2018

The CMO's Growth Driving Playbook

This Growth Driver’s Playbook highlights the five key plays all CMOs need...

Mar 21, 2019

CHIEF MARKETERS IDENTIFY STRATEGIC AREAS OF FOCUS FOR 2019

CMO Council Outlook + Intention Audit Reveals Member Priorities and Challenges Range From Doing More with Digital to Maximize How People, Process & Technology Perform More

Feb 26, 2019

CHIEF MARKETERS WORRY CUSTOMER DATA SCIENCE RELIANCE MIGHT DETRACT FROM A HUMANIZED BRAND EXPERIENCE

CMO Council Research Lists Amazon, Starbucks and Apple as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advantage; Issues Call to Action for Brands to Identify Micro-Moments of Opportunity to Further “Human” Relationships More

Jan 29, 2019

TELCO MARKETERS REPORT BIG APPETITE FOR LIVE DATA INSIGHTS TO ADD CUSTOMER VALUE AND MORE RELEVANT DIGITAL SERVICES

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth More

The State of MarTech: Transformation in the Age of Complexity The cover story for this issue of PeerSphere explores the complex, dynamic and explosive state of MarTech

Evolving Growth Strategies to Activate Emotional Connections with Brands
Marketers begin to look for a relationship where customers have a deep, emotional connection to the brand that transcends the old measures of brand recognition and affinity. Take Survey

Webinar: Growth, Data and Navigating the Tech Journey into 2020 Learn how AI can help you stay ahead and tackle some of your biggest customer experience challenges. View on Demand

UPCOMING EVENTS

Partner Event

MAY

SAP Customer Experience LIVE

Spend time engrossed in immersive content and meaningful conversations on changing experience economy.

2019-05-07 16:00:00 2019-05-07 17:00:00 SAP Customer Experience LIVE Spend time engrossed in immersive content and meaningful conversations on changing experience economy. Orlando, Florida CMO Council cmoteam@cmocouncil.org

Partner Event

MAY

National Postal Forum: CMO-Exclusive Event

Hear from leading brands who are leveraging mail in new ways to drive action and engagement throughout the customer journey.

2019-05-08 16:00:00 2019-05-08 17:00:00 National Postal Forum: CMO-Exclusive Event Hear from leading brands who are leveraging mail in new ways to drive action and engagement throughout the customer journey. Indianapolis, IN CMO Council cmoteam@cmocouncil.org

Partner Event

MAY

2019 Programmatic Pioneers Summit

Transform your programmatic strategies.

2019-05-21 16:00:00 2019-05-21 17:00:00 2019 Programmatic Pioneers Summit Transform your programmatic strategies. London, England CMO Council cmoteam@cmocouncil.org

Partner Event

JUN

Brand Marketing Summit

Go above and beyond with your brand marketing strategy at Europe's premier conference for marketers.

2019-06-25 16:00:00 2019-06-25 17:00:00 Brand Marketing Summit Go above and beyond with your brand marketing strategy at Europe's premier conference for marketers. London, UK CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

The State of Engagement: Bridging the Customer Journey Across Every Mile

Marketers are optimistic about leveraging data to deliver more relevant and contextual real-time customer interactions…at some point in the future. Most organizations are in the process of readying the ship—working hard to implement new tools, onboard new talent and master the analytics and data technologies needed to (at some point in the future) amp-up execution. Among marketers pr... More

PROGRAM

Activating Voice for Experience Velocity

To better understand the obstacles and the opportunity that organizations have in activating listening initiatives to create more profitable, lasting relationships with customers, the CMO Council—in partnership with SAP Hybris and Hootsuite—will audit marketing and commerce leaders across Europe to capture issues, concerns and best practices in how leading-edge brands are furthering cu... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS

CMO Council in the News

Jan 10, 2019

How to streamline marketing localization in 7 steps

ClickZ

Localization is a crucial piece of a larger personalization effort. A CMO Council study found that 63% of marketers are unsatisfied with their localization efforts, yet 75% are allocating le ... More

Jan 7, 2019

How Streaming Provides Advantages and Instills Trust, Pulling From Both Traditional and Digital Advertising

AdWeek

According to CMO Council study, 78 percent of brand marketers said they've been negatively impacted by unintended assocaitions with objectionable content. With streaming music and podcasts on the rise ... More

Executive Appointments