CMO Council

HIGHLIGHTS

Sep 26, 2017

Brand Protection From Digital Content Infection

Safeguarding Brand Reputation Through Diligent Ad Channel Selection

Sep 19, 2017

Customer Experience Dynamics

Defining the Requirements for a Strong CX Ecosystem

Jul 18, 2017

The Customer in Context

Understanding the Real Expectations of Today's Connected Customer

Oct 10, 2017

CONSUMER DURABLE MANUFACTURERS LESS COMMITTED TO PRODUCT OWNERSHIP AND AFTERMARKET SERVICE THAN RETAIL PARTNERS

CMO Council Research Reveals Disparities in Revenue and Customer Relationship-Building Opportunities as Manufacturers and Retailers Struggle to Drive Profitable Post-Purchase Experiences More

Sep 25, 2017

MARKETERS TAKING ACTIVE STEPS TO SAFEGUARD DIGITAL ADVERTISING AS PROGRAMMATIC MEDIA BUYING RAISES CONSUMER CONCERNS

CMO Council Releases Milestone Report on State of Digital Brand Advertising Based on Consumer Response and Marketer Reactions to Issues With Automated Ad Placement More

Sep 19, 2017

SALES AND MARKETING NEED TO STEP UP AND OWN ORGANIZATION-WIDE CUSTOMER EXPERIENCE STRATEGY SAYS NEW CMO COUNCIL STUDY

Research Reveals Gaps in Customer Intelligence and Experience Delivery Limiting Opportunities to Grow Revenue and Empower the Customer-Centric Enterprise More

AI in Marketing The cover story for this issue of PeerSphere features perspectives from marketing leaders and AI experts and reveals the innumerable benefits marketers can attain from the implementation of AI.

Report

JUNE 13, 2017

Safeguarding Brand Reputation Through Diligent Ad Channel Selection

What steps are you taking to protect and safeguard your brand in the digital ad space? This report highlights consumer reactions to digital ad placement. Look out for the marketer report in September! ... More

Report

JULY 6, 2017

How do Brands Help or Hinder Product Satisfaction?

Customer experience leaders must look to the Ownership Experience of their consumers to create brand affinity and customer loyalty. Check out this report for consumer perspectives, and look out for a marketer report in September! ... More

CMO Compensation Center The smart way to track marketing pay

UPCOMING EVENTS

Dinner Dialogue

OCT

Powering the Shift to Agile (San Francisco)

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

2017-10-24 16:00:00 2017-10-24 17:00:00 Powering the Shift to Agile (San Francisco) Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive. San Francisco, CA CMO Council cmoteam@cmocouncil.org

Partner Event

OCT

Zero Day Con

Join us on October 26, 2017 as we focus on bridging the gap between cybersecurity and brand protection.

2017-10-26 12:30:00 2017-10-26 13:30:00 America/New_York Zero Day Con Join us on October 26, 2017 as we focus on bridging the gap between cybersecurity and brand protection. New York City CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

OCT

New York: Bidding Farewell to Noise

We return to New York this time with Marketo to talk about owning the customer experience.

2017-10-26 18:30:00 2017-10-26 19:30:00 America/New_York New York: Bidding Farewell to Noise We return to New York this time with Marketo to talk about owning the customer experience. New York, NY CMO Council cmoteam@cmocouncil.org

Webcast

NOV

Centralizing Intelligence to Power Individualized Experiences

Join Liz Miller, SVP of Marketing for the CMO Council, Mark Swenson, Principal Consultant–Customer Journey Applications Center of Excellence at Teradata, and Peter

2017-11-09 13:00:00 2017-11-09 14:00:00 America/New_York Centralizing Intelligence to Power Individualized Experiences Join Liz Miller, SVP of Marketing for the CMO Council, Mark Swenson, Principal Consultant–Customer Journey Applications Center of Excellence at Teradata, and Peter Francis, Vice President Digital Growth and Acquisition at T-Mobile on November 9 at 1pm EST. CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

NOV

Your Brand at The Speed of Digital

Join us as we visit Chicago for the first time this year to talk about the responsiveness requirement.

2017-11-09 18:30:00 2017-11-09 19:30:00 America/Chicago Your Brand at The Speed of Digital Join us as we visit Chicago for the first time this year to talk about the responsiveness requirement. Chicago, IL CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

Customer Experience Dynamics

There is little question that today’s customers, across both B2B and B2C journeys, have a heightened expectation for relevance, context and personalized experiences, regardless of channel or circumstance. This has placed added pressure on sales, marketing and commerce executives to align on a comprehensive customer experience strategy that goes beyond “customer-centricity” buzzwo ... More

PROGRAM

Brand Protection from Digital Content Infection

The CMO Council teamed with Dow Jones to engage the Council’s global members, affiliates, partners and audiences on the topic of brand reputation and risk associated with programmatic buying of digital media advertising. As noted in the news, limitations in this technology-driven process have resulted in notable, image-sensitive brand ads appearing within or alongside hateful, derogatory and ... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS

CMO Council in the News

Oct 16, 2017

5 killer stats to start your week

Marketing Week

93% of manufacturers view the ownership experience as a significant brand differentiator, but are missing opportunities to build relationships with customers, according to research by the CMO Counciil ... More

Oct 16, 2017

New Report Finds Retailers & Manufacturers Divided on Driving Profitable Post-Purchase Experiences

Furniture World

Research by the Chief Marketing Officer (CMO) Council highlights the need for leading brands in the $12 trillion consumer durables market to improve commitments to quality aftermarket servic ... More

Executive Appointments