Report
In this new 2018 survey of 191 marketing leaders, we find that CMOs are increasingly activating on growth-driving activities. They are beginning to move past the traditional role of brand storytellers to embrace the benefits of strategy leadership to become growth drivers. ... More
How To Compete and Not Get Beat in the Digital Retail Marketplace
Identifying Operational Efficiencies That Impact Customer Experiences
May 24, 2018
Cover Story in CMO Council's PeerSphere Magazine Delves Into New Research Findings Around How Online Marketplaces Bring Greater Customer Insight, Experiences and Value to Brands More
May 23, 2018
CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond Short-Term Acquisition Goals More
May 21, 2018
New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Persuasion and Perfection to Multiply Purchase More
Dinner Dialogue
Join us along wtih SAP Hybris and Hootsuite in London to discuss the obstacles and the opportunity that organizations have in activating listening initiatives.
Dinner Dialogue
Join us along wtih SAP Hybris and Hootsuite in Paris to discuss the obstacles and the opportunity that organizations have in activating listening initiatives.
Webcast
Join us as we host a one-hour webinar on how companies can maximize the impact of their video investments.
Dinner Dialogue
Attend our dinner in partnership with Harte Hanks as we discuss how customer voice is being elevated and brought back to power the marketing machine.
Partner Event
Whether you're looking for cutting-edge technologies, want to explore the latest products and services on the market, or need the knowledge to overcome your business
Marketers are optimistic about leveraging data to deliver more relevant and contextual real-time customer interactions…at some point in the future. Most organizations are in the process of readying the ship—working hard to implement new tools, onboard new talent and master the analytics and data technologies needed to (at some point in the future) amp-up execution. Among marketers pr... More
To better understand the obstacles and the opportunity that organizations have in activating listening initiatives to create more profitable, lasting relationships with customers, the CMO Council—in partnership with SAP Hybris and Hootsuite—will audit marketing and commerce leaders across Europe to capture issues, concerns and best practices in how leading-edge brands are furthering cu... More
Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO.
Kim Thipe
Chief Marketing Officer
South African Airways
May 21, 2018
New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Pers ... More
May 21, 2018
Leaders have followers, and nowhere is that more evident than the global e-commerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50% of the ... More
Global Chief Marketing Officer
Jun 21, 2018 -- Financial Advisor
Vice President of Marketing Sales
Jun 20, 2018 -- Filtration + Separation
Global Chief Marketing Officer
Jun 20, 2018 -- Pensions & Investments
