CMO Council

HIGHLIGHTS

Report

JUNE 13, 2017

The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent

New research reveals half of consumers could defect from brands whose ads appear near offensive content. ... More

Apr 25, 2017

Establishing and Enriching the Content Supply Chain

Aligning Campaigns, Content and the Customer for Exceptional Experience

Mar 21, 2017

Empowering the Data-Driven Customer Strategy

Addressing Customer Engagement From the Foundation Up

Dec 20, 2016

Strategy 2017

Are You Asking the Right Questions to Get Customer Experience Right?

Jun 13, 2017

HALF OF CONSUMERS COULD DEFECT FROM BRANDS WHOSE ADS APPEAR NEAR OFFENSIVE CONTENT

CMO Council Survey of 2,000 Adult Consumers in the U.S., Canada and U.K. Reveals That 48 Percent Will Abandon Even Brands They Love If Their Ads Run Alongside Objectionable Online Content More

Apr 18, 2017

MANY COMPANIES LAGGING IN INDUSTRIAL IOT READINESS

New Study Predicts Smart Embrace of Operational Connectedness Will Drive Competitive Advantage and Category Disruption More

Mar 16, 2017

INNOVATION OF THINGS PUSHES CHIEF MARKETERS TO EVOLVE

Cover Story in Latest Issue of CMO Council eJournal Highlights Challenges and Benefits Facing Marketers Looking to Effectively Leverage IoT in Their Product and Service Offerings More

IoT and Virtual Reality in Marketing From IoT to virtual reality, marketers are leveraging technologies that revolutionize the customer experience. Learn how marketers are measuring the ROI of new technologies to demonstrate value to the C-Suite by downloading the latest PeerSphere.

Safeguarding Brand Reputation Through Diligent Ad Channel Selection
What steps are you taking to protect and safeguard your brand in the digital ad space? Take Survey

How do Brands Help or Hinder Product Satisfaction? Customer experience leaders must look to the Ownership Experience of their consumers to create brand affinity and customer loyalty. Take Survey

UPCOMING EVENTS

Webcast

JUN

GET TO KNOW A CMO: A Conversation With IBM’s Maria Winans

Join Liz Miller, VP of Marketing, CMO Council, as she gets to know Maria Winans, CMO, IBM Watson Customer Engagement next week at 11AM PST/2PM

2017-06-28 11:00:00 2017-06-28 12:00:00 America/Los_Angeles GET TO KNOW A CMO: A Conversation With IBM’s Maria Winans Join Liz Miller, VP of Marketing, CMO Council, as she gets to know Maria Winans, CMO, IBM Watson Customer Engagement next week at 11AM PST/2PM EST. CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

JUL

Context, Commerce + Customer: Best Practices to Exceed Expectations (Amsterdam)

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience.

2017-07-06 18:30:00 2017-07-06 19:30:00 Europe/Amsterdam Context, Commerce + Customer: Best Practices to Exceed Expectations (Amsterdam) According to new research from the CMO Council, customers have simple expectations when it comes to customer experience. Amsterdam, Netherlands CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

JUL

Context, Commerce + Customer: Best Practices to Exceed Expectations (Minneapolis)

Join us as we identify where gaps may exist between our strategies to reach and engage customers and their intentions when it comes to crafting

2017-07-19 16:00:00 2017-07-19 17:00:00 Context, Commerce + Customer: Best Practices to Exceed Expectations (Minneapolis) Join us as we identify where gaps may exist between our strategies to reach and engage customers and their intentions when it comes to crafting their own journeys. Minneapolis CMO Council cmoteam@cmocouncil.org

Partner Event

AUG

eTail East 2017

Join us in Boston August 14-17 for eTail, where the top minds at America's most successful retailers meet and learn.

2017-08-14 16:00:00 2017-08-14 17:00:00 eTail East 2017 Join us in Boston August 14-17 for eTail, where the top minds at America's most successful retailers meet and learn. Boston CMO Council cmoteam@cmocouncil.org

Partner Event

SEP

GMIC Sao Paulo 2017

Promote your brand, connect with leading developers, learn about new trends and innovation, and network with international media.

2017-09-12 08:30:00 2017-09-12 09:30:00 GMIC Sao Paulo 2017 Promote your brand, connect with leading developers, learn about new trends and innovation, and network with international media. Sao Paulo, Brazil CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

Customer Experience Readiness

There is little question that today’s customers, across both B2B and B2C journeys, have a heightened expectation for relevance, context and personalized experiences, regardless of channel or circumstance. This has placed added pressure on sales, marketing and commerce executives to align on a comprehensive customer experience strategy that goes beyond “customer-centricity” buzzwo ... More

PROGRAM

Empowering the Data-Driven Customer Strategy

Marketers are facing the pressure to deliver, with expectations to deliver growth-driving opportunity for the business while creating flawless, omni-channel experiences that last a lifetime to today’s connected customers. This is especially true of fast-moving, consumer-obsessed industries like financial institutions, franchisers, media outlets, health insurance payers, CPG manufacturers, re ... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS

CMO Council in the News

Jun 22, 2017

An ad close to offensive content: lethal for a brand?

Marketers by AdLatina

De hecho, según una encuesta que llevó a cabo el CMO Council a 2.000 personas en Estados Unidos,Canadá y el Reino Unido, la gente cree más en otras fuentes que en Facebook, ... More

Jun 21, 2017

When consumers get a bad experience from a brand, will they still buy the product?

MarketingOops!

According to a survey conducted by the CMO Council and the Dow Jones, the most offensive consumer behavior was fraudulent or misleading advertising. The survey was conducted to collect data from consu ... More

Executive Appointments