HIGHLIGHTS

Bridging the Gap for Comms and Marketing

Building Cohesion in the Age of Customer Disruption

Measuring Marketing in the Moment

Understanding How Shoppers React, Transact and Interact in Real-time

Making Content Grow Into Customer Flow

Improving Content Marketing Value from the Pipeline to the Bottom Line

Sep 16, 2020

New Report Finds That Brand Leaders Are Seeking More Media Cohesion

New CMO Council research provides insight on creating more effective integration between public relations and marketing More

Jun 11, 2020

CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN

A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, Home Helpers and Disruptive Dynamos More

May 28, 2020

CMO Compensation: Erosion, Stagnation or Elevation in 2020?

Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Plans will Suffer, Reports CMO Council More

  • CMO Council in the News

    New report shows brand leaders face big challenges aligning marketing and comms teams

    BIZcommunity

    The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 ... More

    The disconnect between marketing and PR

    marketingdirecto

    Marketing and public relations (PR) teams within companies should soon be perfectly aligned, while the tasks carried out by both parties are pregnant with concomitant points that must necessarily be e ... More

    Executive Appointments

    ANOVA

    Scott Heimendinger

    Chief Marketing Officer

    PRUDENTIAL FINANCIAL, INC.

    Susan Somersille Johnson

    Chief Marketing Officer

    COLOGIX

    Page Shaper Haun

    Chief Marketing Officer

    COPPERPOINT

    Thomas Pytel, Jr.

    Vice President, Chief Marketing and Corporate Communications Officer

    CMO COUNCIL SUBSCRIPTIONS AND FEATURES