CMO Council

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Q&A with Snagajob's Matt Wisk: The Road to Recovery and What Marketers Need to Know

September 15, 2020 by Kate Stephani

We're discuss the current state of the job market and how marketers can thrive. More >

Customer Experience vs. Human Experience

September 23, 2020 by Tom Kaneshige

Customers are whole, complex people and it's time for us to treat them as such in the way we connect with them. More >

Forging the Future of Customer Experience

Building a Unified Data Foundation For Turning Customer Insight Into Action

Bridging the Gap for Comms and Marketing

Building Cohesion in the Age of Customer Disruption

Measuring Marketing in the Moment

Understanding How Shoppers React, Transact and Interact in Real-time

Infographic Female CMO role on the rise worldwide

Sep 22, 2020

MARKETERS STRUGGLE TO FORGE THE FUTURE OF CUSTOMER EXPERIENCE

New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Customer Data into Insights and Actions More

Sep 16, 2020

New Report Finds That Brand Leaders Are Seeking More Media Cohesion

New CMO Council research provides insight on creating more effective integration between public relations and marketing More

Jun 11, 2020

CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN

A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, Home Helpers and Disruptive Dynamos More

Take Survey Now Do you truly understand the value, cost and profitability of acquiring, supporting and growing relationships with your customers from lead to loyalty? Share your insights

How do you stack up? Ever wonder how a compensation package aligns with peers in your industry? Get your profile started below to become part of the only global benchmark of marketing compensation. Get started now

Authority Leadership Marketing: White Paper

Making Content the Cornerstone of Customer Engagement and Relevance. This white paper on Authority Leadership Marketing looks at how to make thought leadership content the cornerstone of customer engagement. Download the Report

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CMO Council Contributed Content - Marketing Research

UPCOMING EVENTS

FEATURED PROGRAMS

PROGRAM

Shifting the Content Game

Business models are shifting to remote work, which means people are online all day long in a fused work-life balance. They’re researching, reading, viewing, sharing, messaging, emailing and shopping for both work-related and personal reasons. For brands wanting to get into their living rooms, the content that matters most is earned media.... More

PROGRAM

Marketing Mandate 2020: Pivot Your Plans, Optimize Your Spend

It is safe to say that marketing plans this year have been thrown to the wayside. A more pressing challenge has emerged: How do marketers pivot plans to drive greater business outcomes with fewer dollars? Given these uncertain times, its essential marketers get the highest returns from their marketing spend.... More

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NEWS

CMO Council in the News

Sep 22, 2020

Marketers Struggle to Forge the Future of Customer Experience

Cision PR Newswire

Recent CMO Council research highlights that three out of four senior marketing leaders feel their jobs could be on the line if CX strategies don't deliver profitable results. Moreover, 77% of CMOs adm ... More

Sep 22, 2020

The Relationships Between the Communication and Marketing Teams of Companies

espaciodircom

New research, developed by the CMO Council and titled Bridging the Marketing and Communications Gap: Fostering Cohesion in the Age of Customer Interruption , looks at best practices and technologies t ... More

Executive Appointments

PIANO

Ashley Deibert

Chief Marketing Officer

Sep 29, 2020 -- Cision PR Newswire

BANDHAN BANK

Rahul Parikh

Chief Marketing & Digital Officer

Sep 29, 2020 -- Brand Equity

AURA

Dafna Sarnoff

Chief Marketing Officer

Sep 29, 2020 -- Cision PR Newswire

GOLDEN CHICK

Howard Terry

Chief Marketing Officer

Sep 28, 2020 -- Restaurant Business

News Coverage

Press Releases

Executive
Appointments

Media Kit

CMO COUNCIL SUBSCRIPTIONS AND FEATURES

CMO COUNCIL INSIGHT CENTER The subscription destination to access the latest marketing news, executive appointments, industry calendars and thousands of curated marketing statistics, charts and data points. More

CMO Council Content Catalog Explore the entire collection of CMO Council reports. Find information on everything from crafting a modern revenue growth strategy to optimizing content marketing techniques. Explore

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