CMO Council

HIGHLIGHTS

Doing More With Data

This program aims to gather insights from senior marketing, commerce and supply chain executive into how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. The goal is to enable them to accelerate revenue traction through data-accelerated operations and actions.... More

May 15, 2018

Gaining Traction With Every Digital Interaction

Identifying Operational Efficiencies That Impact Customer Experiences

Apr 30, 2018

The State of Engagement

Bridging the Customer Journey Across Every Last Mile

Apr 24, 2018

Engage at Every Stage: An Investigation of Video Activation

This study by the Chief Marketing Officer (CMO) Council—conducted in partnership with...

May 21, 2018

GLOBAL ECOMMERCE COMMUNITIES INSPIRING BRANDS TO RETHINK AND REINVENT GO-TO-MARKET STRATEGIES

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Persuasion and Perfection to Multiply Purchase More

May 15, 2018

A DECADE LATER, CMOs STILL STRUGGLING TO OPTIMIZE ROUTES TO REVENUE

Joint Study by the CMO Council and Sendwithus Reveals Marketers Are Spending More Time in Meetings About Collaboration Than Growing Relationships With Customers Looking to More Deeply Engage With Brands More

May 10, 2018

CMO COUNCIL TEAMS WITH CABINETM TO LAUNCH NEW SOLUTION SOURCING CENTER TO HELP CMOS ACQUIRE, DEPLOY AND MANAGE MARKETING TECHNOLOGY

Aims to Improve Marketing Technology Lifecycle Management, Enable Smarter Procurement, and Accelerate Digital Transformation Through Access to Leading Solutions, Peer-Based Experience, Insight, and Learning More

Optimizing the Omni-Channel Experience The cover story for this issue of PeerSphere features perspectives from marketing leaders on their challenges and best practices for implementing a true omni-channel strategy.

Doing More With Data Survey
Marketing, commerce and supply chain executives: please share your perspectives on how you are extracting value from data insights. Take Survey

Featured Article The Vice President of Marketing and General Manager for Bright Society Share the Inspiration Behind the Online Jewelry Destination

CMO Compensation Center The smart way to track marketing pay

UPCOMING EVENTS

Webcast

MAY

Get to Know a CMO

How can marketing be made human again and when did we forget how to build real relationships with real, live human beings?

2018-05-22 10:00:00 2018-05-22 11:00:00 America/Los_Angeles Get to Know a CMO How can marketing be made human again and when did we forget how to build real relationships with real, live human beings? CMO Council cmoteam@cmocouncil.org

Partner Event

MAY

Brand Finance UK 150 Brands 2018 Workshop

Brand Finance will share insights from their 2018 UK Most Valuable 150 Brands Report, focusing on the key trends revealed in the report.

2018-05-22 08:45:00 2018-05-22 09:45:00 Europe/London Brand Finance UK 150 Brands 2018 Workshop Brand Finance will share insights from their 2018 UK Most Valuable 150 Brands Report, focusing on the key trends revealed in the report. London, England CMO Council cmoteam@cmocouncil.org

Webcast

MAY

A View From the Inside: How Microsoft Transforms Social Noise Into Meaningful Experiences

Join us as we look into how Microsoft leverages social media to build relationships with its audience.

2018-05-23 11:00:00 2018-05-23 12:00:00 America/Los_Angeles A View From the Inside: How Microsoft Transforms Social Noise Into Meaningful Experiences Join us as we look into how Microsoft leverages social media to build relationships with its audience. CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

JUN

Doing More With Data (Washington DC)

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

2018-06-05 16:00:00 2018-06-05 17:00:00 Doing More With Data (Washington DC) Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. Washington DC CMO Council cmoteam@cmocouncil.org

Webcast

JUN

Doing More With Data.

Join us as we explore how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

2018-06-07 10:00:00 2018-06-07 11:00:00 America/Los_Angeles Doing More With Data. Join us as we explore how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

The State of Engagement: Bridging the Customer Journey Across Every Mile

Marketers are optimistic about leveraging data to deliver more relevant and contextual real-time customer interactions…at some point in the future. Most organizations are in the process of readying the ship—working hard to implement new tools, onboard new talent and master the analytics and data technologies needed to (at some point in the future) amp-up execution. Among marketers pr... More

PROGRAM

Activating Voice for Experience Velocity

To better understand the obstacles and the opportunity that organizations have in activating listening initiatives to create more profitable, lasting relationships with customers, the CMO Council—in partnership with SAP Hybris and Hootsuite—will audit marketing and commerce leaders across Europe to capture issues, concerns and best practices in how leading-edge brands are furthering cu... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS

CMO Council in the News

May 16, 2018

CMO Council Warns Marketers are Mired in Decade-Long Rut

Tech Site

A new report conducted by the CMO Council and Sendwithus has shone a light on the deficiencies under which many marketers still labour when attempting to maximise their revenues, with 77% admitting th ... More

May 16, 2018

CMO Learning Curve: They're Not Up to Speed on Transactional Email

MediaPost

No wonder chief marketing officers have such stressful lives. Over three-fourths of all brands are failing to realize the full revenue potential of their existing customers, and little more than a ten ... More

Executive Appointments