What You Need to Know to Better Engage Your Customers in the "New Normal"
Building a Unified Data Foundation For Turning Customer Insight Into Action
Building Cohesion in the Age of Customer Disruption
Nov 17, 2020
New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands More
Sep 22, 2020
New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Customer Data into Insights and Actions More
Sep 16, 2020
New CMO Council research provides insight on creating more effective integration between public relations and marketing More
Webcast
Discover why MarTech benefits both marketers and comms pros and how it leads to a more cohesive relationship through shared analytics, metrics and tools.
Business models are shifting to remote work, which means people are online all day long in a fused work-life balance. They’re researching, reading, viewing, sharing, messaging, emailing and shopping for both work-related and personal reasons. For brands wanting to get into their living rooms, the content that matters most is earned media.... More
In today’s omni-channel world, consumers have a myriad of channels they can use to communicate with the brands they do business with. Marketers know they need to meet consumers in their moment of need, but what channel is that consumer going to select, and does it differ depending on need?... More
Dec 8, 2020
Recent research from Precisely and the CMO Council finds that over three quarters of respondents surveyed indicated that they would share their data with a brand in order to receive some sort of benef ... More
Nov 25, 2020
Businesses have embarked on digital transformation more and more massively, but have yet to eliminate some points of friction that irritate consumers--the point in a new report from the CMO Council. ... More
