HIGHLIGHTS

Establishing and Enriching the Content Supply Chain

Aligning Campaigns, Content and the Customer for Exceptional Experience

Empowering the Data-Driven Customer Strategy

Addressing Customer Engagement From the Foundation Up

Strategy 2017

Are You Asking the Right Questions to Get Customer Experience Right?

Jun 13, 2017

HALF OF CONSUMERS COULD DEFECT FROM BRANDS WHOSE ADS APPEAR NEAR OFFENSIVE CONTENT

CMO Council Survey of 2,000 Adult Consumers in the U.S., Canada and U.K. Reveals That 48 Percent Will Abandon Even Brands They Love If Their Ads Run Alongside Objectionable Online Content More

Apr 18, 2017

MANY COMPANIES LAGGING IN INDUSTRIAL IOT READINESS

New Study Predicts Smart Embrace of Operational Connectedness Will Drive Competitive Advantage and Category Disruption More

Mar 16, 2017

INNOVATION OF THINGS PUSHES CHIEF MARKETERS TO EVOLVE

Cover Story in Latest Issue of CMO Council eJournal Highlights Challenges and Benefits Facing Marketers Looking to Effectively Leverage IoT in Their Product and Service Offerings More

Webcast

JUN
28

GET TO KNOW A CMO: A Conversation With IBM’s Maria Winans

Join Liz Miller, VP of Marketing, CMO Council, as she gets to know Maria Winans, CMO, IBM Watson Customer Engagement next week at 11AM PST/2PM

2017-06-28 11:00:00 2017-06-28 12:00:00 America/Los_Angeles GET TO KNOW A CMO: A Conversation With IBM’s Maria Winans Join Liz Miller, VP of Marketing, CMO Council, as she gets to know Maria Winans, CMO, IBM Watson Customer Engagement next week at 11AM PST/2PM EST. CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

JUL
6

Context, Commerce + Customer: Best Practices to Exceed Expectations (Amsterdam)

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience.

2017-07-06 18:30:00 2017-07-06 19:30:00 Europe/Amsterdam Context, Commerce + Customer: Best Practices to Exceed Expectations (Amsterdam) According to new research from the CMO Council, customers have simple expectations when it comes to customer experience. Amsterdam, Netherlands CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

JUL
19

Context, Commerce + Customer: Best Practices to Exceed Expectations (Minneapolis)

Join us as we identify where gaps may exist between our strategies to reach and engage customers and their intentions when it comes to crafting

2017-07-19 16:00:00 2017-07-19 17:00:00 Context, Commerce + Customer: Best Practices to Exceed Expectations (Minneapolis) Join us as we identify where gaps may exist between our strategies to reach and engage customers and their intentions when it comes to crafting their own journeys. Minneapolis CMO Council cmoteam@cmocouncil.org
  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    An ad close to offensive content: lethal for a brand?

    Marketers by AdLatina

    De hecho, según una encuesta que llevó a cabo el CMO Council a 2.000 personas en Estados Unidos,Canadá y el Reino Unido, la gente cree más en otras fuentes que en Facebook, ... More

    When consumers get a bad experience from a brand, will they still buy the product?

    MarketingOops!

    According to a survey conducted by the CMO Council and the Dow Jones, the most offensive consumer behavior was fraudulent or misleading advertising. The survey was conducted to collect data from consu ... More

    Executive Appointments

    COCA- COLA INDIA

    Vijay Parasuraman

    VP Marketing

    FOX TELEVISION GROUP

    Darren Schillace

    Executive VP Marketing

    METLIFE ASIA

    Sanjeev Kapur

    CMO

    TAPAD

    Varun Gudiseva

    VP of Market Development, Analytics