CMO Council

CMO COUNCIL SUBSCRIPTIONS

CMO COUNCIL INSIGHT CENTER The subscription destination to access the latest marketing news, executive appointments, industry calendars and thousands of curated marketing statistics, charts and data points. More

LIBRARY SUBSCRIPTION If you are not eligible for membership, this subscription will allow you to access a comprehensive library of CMO Council reports and other premium content. More

CMO COUNCIL PREMIUM MEMBERSHIP Premium membership is an upgrade for CMO Council members and provides members with unlimited access to all content and exclusive access to the CMO+ section of the site. More

HIGHLIGHTS

Tune in to hear some of the most renowned names in the industry contribute their insights, experiences, and perspectives toward marketing strategies and the technology we have access to today.

An exclusive authority leadership briefing for Premium Members & Library Subscribers, this exclusive cut investigates the impacts and ramifications of GDPR, one year later.

Jul 18, 2019

Critical Channels of Choice

Meeting the Customer Expectation for Omnichannel Relationships

Aug 11, 2019

Reshaping Global Engagement Operations

Optimizing the Resonance and Relevance of Localized Marketing Initiatives

Feb 26, 2019

Bringing a Human Voice to Customer Choice

Rededicating Marketing to Serve the People in Front of the Data

Jul 25, 2019

BRANDS CHALLENGED TO GIVE MILLENNIALS AND GEN Z CONSUMERS WHAT THEY REALLY WANT: EXPERIENCES ACROSS BOTH DIGITAL AND PHYSICAL CHANNELS

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice More

Jun 11, 2019

LACK-LUSTER LOCALIZATION PROMPTS CHIEF MARKETERS TO RE-EXAMINE GLOBAL OPS AND REALIGN AGENCY DYNAMICS

CMO Council Research Reveals Battle for Balance Between Efficiencies of Centralization and Effectiveness of Localization as Marketers Eye Operational Shifts Needed to Reach Global Growth Goals More

Jun 4, 2019

LIVE DATA IS NOW THE LIFEBLOOD FOR TELCO VALUE CREATION

CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report More

CMO Council Explores New "Economies" This feature of PeerSphere explores the emergence of the data economy and engagement economy, along with many other features

Webinar: Exceeding The Requirements Of The Trust Economy Is now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance? View on-demand

Webinar: Growth, Data and Navigating the Tech Journey into 2020 Learn how AI can help you stay ahead and tackle some of your biggest customer experience challenges. View on-demand

UPCOMING EVENTS

Partner Event

OCT

B2B Marketing Expo 2019

This event is designed for the most ambitious and talented Marketers looking to drive business growth and advance their own professional development.

2019-10-02 16:00:00 2019-10-02 17:00:00 B2B Marketing Expo 2019 This event is designed for the most ambitious and talented Marketers looking to drive business growth and advance their own professional development. Los Angeles, California CMO Council cmoteam@cmocouncil.org

Partner Event

OCT

DIfest America

A first of its kind, DIfest is a celebration, business dialogue and most importantly a catalyst for change.

2019-10-08 16:00:00 2019-10-08 17:00:00 DIfest America A first of its kind, DIfest is a celebration, business dialogue and most importantly a catalyst for change. San Francisco, CA CMO Council cmoteam@cmocouncil.org

Partner Event

OCT

Chief Customer Officers, Fall

CCO Fall will provide leaders in all areas of customer work with the unique opportunity to interact and network with one another.

2019-10-16 16:00:00 2019-10-16 17:00:00 Chief Customer Officers, Fall CCO Fall will provide leaders in all areas of customer work with the unique opportunity to interact and network with one another. Hoboken, NJ CMO Council cmoteam@cmocouncil.org

Webcast

OCT

Opportunity Spotting

Let's investigate Content ROI issues by asking one foundational question: Can content be better used as an opportunity spotter than opportunity indicator?

2019-10-22 08:00:00 2019-10-22 09:00:00 America/Los_Angeles Opportunity Spotting Let's investigate Content ROI issues by asking one foundational question: Can content be better used as an opportunity spotter than opportunity indicator? CMO Council cmoteam@cmocouncil.org

Partner Event

NOV

Vibe Marketers Fest 2019

Participate in knowledge sessions and workshops to help you adopt a MarTech solution which fits seamlessly.

2019-11-05 16:00:00 2019-11-05 17:00:00 Vibe Marketers Fest 2019 Participate in knowledge sessions and workshops to help you adopt a MarTech solution which fits seamlessly. Dubai, UAE CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

Growth Engineering: Mapping Routes to Revenue

Effective use of on-demand knowledge, predictive analytics, customer insight and market intelligence are essential to mapping growth strategies and driving innovation and transformation across the enterprise. Revenue growth and competitiveness are contingent on real-time monitoring of geo markets, product categories, new technologies, customer behavior and global economic and regulatory changes. A... More

PROGRAM

Exceeding the Requirements of the Trust Economy

Marketers know the modern consumer expects trust and transparency from the brands they do business with. Trust now outweighs brand advocacy and purpose, and consumers are walking away from brands that fail to behave responsibly. Is now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance? CMO Council in partnership with Akamai,... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS

CMO Council in the News

Aug 28, 2019

Mistaken Identity? An Identity Strategy Can Help Improve the Customer Experience

AiThority

CMO Council’s report, “The Customer in Context,” states that 47 percent of consumers will abandon a brand when not treated as a recognized customer. ... More

Aug 27, 2019

W2O Taps Dan Linton to Lead Expanded Global Data Privacy Group

Business Wire

According to the CMO Council Study, three in four marketers say GDPR will increase transparency into customer data, which makes customers feel more at ease and builds trust. ... More

Executive Appointments