CMOs Lead Into the Light
January 12, 2022 by Tom Kaneshige
The best CMOs know how to navigate the brave new world of digital and data and make strategic alliances that marshal MarTech success. More >
Gaining Lift From the Consumer Shift
Insights into Buying Behavior During Covid and Beyond
Humanize + Optimize The Way You Recognize Every Customer + Contact
Using Frictionless Biometrics Across All Channels of Engagement
Authentication Frustration
How Companies Lose Customers in The Digital Age
Nov 18, 2021
Shopper Spending Patterns Throughout Covid Pandemic Underscore the Resilience and Agility of U.S. Consumers, Says CMO Council Report
Lagging Consumer Sectors Like Travel, Hospitality, Clothing and Department Stores Staging a Comeback This Holiday Season More
Nov 1, 2021
NEW REPORT HIGHLIGHTS URGENT NEED FOR ORGANIZATIONS TO EMBRACE BIOMETRICS TO SIMPLIFY CUSTOMER ACCESS AND ID
Consumer Defection Growing Issue for Brands as Authentication Frustration Grows and Digital Experiences Multiply Across All Channels of Engagement and Customer Help More
Oct 12, 2021
High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands, New Survey Shows
Consumers Overwhelmingly Prefer to Do Business with Companies that Make Authentication Both Simple and Safe, According to Survey of 2,000 Consumers by the BPI Network and CMO Council More
PROGRAM
Unify How You Verify
The CMO Council and the BPI Network, in partnership with Daon, are leading a thought leadership campaign to explore and evangelize the importance of cross-channel identity assurance in today’s connected economy. This centers around the use of biometric onboarding and authentication for delivering convenient and secure customer experiences that drive revenue, retention, satisfaction, and regu... More
PROGRAM
CMO: The Force Multiplier
Today’s increasingly complex, distributed and digitally-driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. Marketing process improvement, efficiency and yield is directly tied to more effective use of budget, automation, processes, front-office partnerships, data... More
CMO Council in the News
