Marketers Struggle To Make Informed Decisions During Chaos
Facing global disruption, business upheaval and looming budget cuts, marketers must chart a sensible path through a devastating global viral outbreak. Yet, most chief marketers are having to make critical decisions without the support of real-time data insights. The CMO Council surveyed its members last week to understand the global pandemic’s impact on the global strategies, operations, budgets and outlook. Key findings show challenging times ahead for marketing leaders.