CMO COUNCIL SUBSCRIPTIONS
HIGHLIGHTS
Report

Turn Up The Volume

In order to further customer experience strategies, marketers must implement strategic customer voice listening initiatives. Yet according to a survey of over 160 senior corporate marketers across Europe, while marketers are listening, they are not hearing the voice of the customer. ... More

Bringing a Human Voice to Customer Choice

Rededicating Marketing to Serve the People in Front of the Data

Customer Value Creation From Live Data Interpretation

Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs, and Realize Revenue Growth Opportunities

The CMO's Growth Driving Playbook

This Growth Driver’s Playbook highlights the five key plays all CMOs need...

Mar 21, 2019

CHIEF MARKETERS IDENTIFY STRATEGIC AREAS OF FOCUS FOR 2019

CMO Council Outlook + Intention Audit Reveals Member Priorities and Challenges Range From Doing More with Digital to Maximize How People, Process & Technology Perform More

Feb 26, 2019

CHIEF MARKETERS WORRY CUSTOMER DATA SCIENCE RELIANCE MIGHT DETRACT FROM A HUMANIZED BRAND EXPERIENCE

CMO Council Research Lists Amazon, Starbucks and Apple as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advantage; Issues Call to Action for Brands to Identify Micro-Moments of Opportunity to Further “Human” Relationships More

Jan 29, 2019

TELCO MARKETERS REPORT BIG APPETITE FOR LIVE DATA INSIGHTS TO ADD CUSTOMER VALUE AND MORE RELEVANT DIGITAL SERVICES

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth More

  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Chief Marketing Officer
    South African Airways

    CMO Council in the News

    B2B Buyers Demand Authentic, Consistent Investments In Philanthropy From Brands

    Demand Gen Report

    The B2B buyer’s checklist continues to grow and nearly one-third (31%) of buyers say the length of their purchase cycle significantly increased in 2018, according to Demand Gen Report research. ... More

    Companies Struggle To Turn Data Into Experiences: Here's How To Do Better

    Forbes

    Marketers may understand the importance of data, but according to a February 2019 report from the CMO Council and Harte Hanks, that doesn’t mean they know how to use it. After polling ... More

    Executive Appointments

    INDIGO

    Samantha Taylor

    Chief Marketing Officer

    WEST MARINE

    Aaron Carpenter

    Chief Marketing Officer

    ALORICA

    Colson Hillier

    Chief Marketing Officer

    COTY INC.

    Fiona Hughes

    Chief Marketing Officer