Building Cohesion in the Age of Customer Disruption
Understanding How Shoppers React, Transact and Interact in Real-time
Improving Content Marketing Value from the Pipeline to the Bottom Line
Sep 16, 2020
New CMO Council research provides insight on creating more effective integration between public relations and marketing More
Jun 11, 2020
A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, Home Helpers and Disruptive Dynamos More
May 28, 2020
Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Plans will Suffer, Reports CMO Council More
Webcast
Explore survey and report findings on ways to realign marketing and communication strategies for consistent, effective brand messaging.
Business models are shifting to remote work, which means people are online all day long in a fused work-life balance. They’re researching, reading, viewing, sharing, messaging, emailing and shopping for both work-related and personal reasons. For brands wanting to get into their living rooms, the content that matters most is earned media.... More
It is safe to say that marketing plans this year have been thrown to the wayside. A more pressing challenge has emerged: How do marketers pivot plans to drive greater business outcomes with fewer dollars? Given these uncertain times, its essential marketers get the highest returns from their marketing spend.... More
Sep 17, 2020
The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 ... More
Sep 17, 2020
Marketing and public relations (PR) teams within companies should soon be perfectly aligned, while the tasks carried out by both parties are pregnant with concomitant points that must necessarily be e ... More
Chief Marketing Officer
Sep 17, 2020 -- Business Wire
Vice President, Chief Marketing and Corporate Communications Officer
Sep 17, 2020 -- Globe Newswire
