CMO Council

HIGHLIGHTS

JULY 6, 2017

Product Ownership: Lasting Satisfaction or Painful Distraction?

The ownership experience should be a critical brand differentiator and revenue generator for both manufacturers and retailers. Yet only 17 percent of North American consumers believe brands truly care about them after the point of purchase. ... More

Jul 18, 2017

The Customer in Context

Understanding the Real Expectations of Today's Connected Customer

Jul 11, 2017

The Age of the Adaptive Marketer

Meeting the Needs of the Connected Customer with Adaptive Brand Content

Jun 13, 2017

How Brands Annoy Fans

The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent

Jul 18, 2017

CONSUMERS EXPRESS LOW TOLERANCE FOR BRANDS THAT DO NOT PROVIDE A FLAWLESS CUSTOMER EXPERIENCE

New CMO Council Study Reveals Consumers Willing to Abandon Brands or Buy Elsewhere if Points of Customer Interaction Frustrate or Fail to Meet Needs More

Jul 13, 2017

CMO COUNCIL AND NPES LAUNCH BRAND INSPIRATION CENTER TO DEEPEN COLLABORATION BETWEEN BRANDS AND SUPPLY CHAIN PARTNERS

Peer-Powered Network Partners With NPES to Establish New Resources to Improve Innovation, Performance and Efficiency in Go-to-Market and Demand-Chain Processes More

Jul 10, 2017

CMOs STRUGGLING TO MEET NEEDS OF LOCAL AUDIENCES AND GEOGRAPHIES WITH ADAPTIVE MARKETING CREATIVE, SAYS NEW CMO COUNCIL STUDY

Less Than One-Third of Marketers Believe Their Organizations and Agencies Do Well When It Comes to Creative and Timely Localization and Adaptation of Marketing Campaigns More

IoT and Virtual Reality in Marketing From IoT to virtual reality, marketers are leveraging technologies that revolutionize the customer experience. Learn how marketers are measuring the ROI of new technologies to demonstrate value to the C-Suite by downloading the latest PeerSphere.

Safeguarding Brand Reputation Through Diligent Ad Channel Selection
What steps are you taking to protect and safeguard your brand in the digital ad space? Take Survey

How do Brands Help or Hinder Product Satisfaction? Customer experience leaders must look to the Ownership Experience of their consumers to create brand affinity and customer loyalty. Take Survey

UPCOMING EVENTS

Partner Event

AUG

eTail East 2017

Join us in Boston August 14-17 for eTail, where the top minds at America's most successful retailers meet and learn.

2017-08-14 16:00:00 2017-08-14 17:00:00 eTail East 2017 Join us in Boston August 14-17 for eTail, where the top minds at America's most successful retailers meet and learn. Boston CMO Council cmoteam@cmocouncil.org

Partner Event

SEP

GMIC Sao Paulo 2017

Promote your brand, connect with leading developers, learn about new trends and innovation, and network with international media.

2017-09-12 08:30:00 2017-09-12 09:30:00 GMIC Sao Paulo 2017 Promote your brand, connect with leading developers, learn about new trends and innovation, and network with international media. Sao Paulo, Brazil CMO Council cmoteam@cmocouncil.org

Webcast

SEP

From Mapping To Influencing

Join us as we discuss the steps that marketers can take to better inform and influence the customer journey.

2017-09-12 11:00:00 2017-09-12 12:00:00 America/Los_Angeles From Mapping To Influencing Join us as we discuss the steps that marketers can take to better inform and influence the customer journey. CMO Council cmoteam@cmocouncil.org

Partner Event

SEP

GMIC Jakarta 2017

GMIC Jakarta 2017 is a great opportunity to expand your company’s reach and solidify its position in Southeast Asia.

2017-09-26 16:00:00 2017-09-26 17:00:00 GMIC Jakarta 2017 GMIC Jakarta 2017 is a great opportunity to expand your company’s reach and solidify its position in Southeast Asia. Jakarta, Indonesia CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

Customer Experience Readiness

There is little question that today’s customers, across both B2B and B2C journeys, have a heightened expectation for relevance, context and personalized experiences, regardless of channel or circumstance. This has placed added pressure on sales, marketing and commerce executives to align on a comprehensive customer experience strategy that goes beyond “customer-centricity” buzzwo ... More

PROGRAM

Empowering the Data-Driven Customer Strategy

Marketers are facing the pressure to deliver, with expectations to deliver growth-driving opportunity for the business while creating flawless, omni-channel experiences that last a lifetime to today’s connected customers. This is especially true of fast-moving, consumer-obsessed industries like financial institutions, franchisers, media outlets, health insurance payers, CPG manufacturers, re ... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS

CMO Council in the News

Jul 24, 2017

What Business Owners Need to Know to Keep Their Customers Happy

Inc.com

Research from CMO Council shows what customers like and what makes them feel neglected and frustrated. ... More

Jul 24, 2017

Do Consumers Want to Be Recognized Across Channels?

RetailWire

Through a special arrangement, presented here for discussion is a summary of a current article from MarketingCharts, a Watershed Publishing publication providing up-to-the-minute data and research to ... More

Executive Appointments