CMO Council

HIGHLIGHTS

APRIL 3, 2018

Ingenuity in the Global eCommerce Community

This strategic brief explores how the massive scale, data quality and customization capability of online marketplaces are bringing new levels of customer insight, enriched experiences and added value to brands. ... More

PROGRAM

Doing More With Data

This program aims to gather insights from senior marketing, commerce and supply chain executive into how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. The goal is to enable them to accelerate revenue traction through data-accelerated operations and actions.... More

Sep 26, 2017

Brand Protection From Digital Content Infection

Safeguarding Brand Reputation Through Diligent Ad Channel Selection

Sep 19, 2017

Customer Experience Dynamics

Defining the Requirements for a Strong CX Ecosystem

Jul 18, 2017

The Customer in Context

Understanding the Real Expectations of Today's Connected Customer

Dec 21, 2017

CMO COUNCIL EXPLORES $10 TRILLION INFORMAL ECONOMY, RIPE OPPORTUNITY FOR DIGITAL TRANSFORMATION

Face-to-Face Engagement Still Characterizes World’s Second-Largest Consumer Market as Millions of Street Merchants Satisfy Customer Needs Without Omni-Channel Innovation More

Oct 10, 2017

CONSUMER DURABLE MANUFACTURERS LESS COMMITTED TO PRODUCT OWNERSHIP AND AFTERMARKET SERVICE THAN RETAIL PARTNERS

CMO Council Research Reveals Disparities in Revenue and Customer Relationship-Building Opportunities as Manufacturers and Retailers Struggle to Drive Profitable Post-Purchase Experiences More

Sep 25, 2017

MARKETERS TAKING ACTIVE STEPS TO SAFEGUARD DIGITAL ADVERTISING AS PROGRAMMATIC MEDIA BUYING RAISES CONSUMER CONCERNS

CMO Council Releases Milestone Report on State of Digital Brand Advertising Based on Consumer Response and Marketer Reactions to Issues With Automated Ad Placement More

Optimizing the Omni-Channel Experience The cover story for this issue of PeerSphere features perspectives from marketing leaders on their challenges and best practices for implementing a true omni-channel strategy.

Survey: Shopper Micro Moments
What impact are global eCommerce communities having on the go-to-market strategies of brand marketers as they seek to integrate digital and physical channels? Take Survey

Featured Article The Vice President of Marketing and General Manager for Bright Society Share the Inspiration Behind the Online Jewelry Destination

CMO Compensation Center The smart way to track marketing pay

UPCOMING EVENTS

Dinner Dialogue

APR

Doing More With Data

Join us and IBM Watson in New York City to discuss how the shift toward the customer has necessitated innovation across data, analytics and operations.

2018-04-19 16:00:00 2018-04-19 17:00:00 Doing More With Data Join us and IBM Watson in New York City to discuss how the shift toward the customer has necessitated innovation across data, analytics and operations. New York City, NY CMO Council cmoteam@cmocouncil.org

Webcast

APR

Tuning in to Context: Achieving Quality, Consistency and Transparency in Digital Video

Join us as we host a one-hour webinar on how companies can maximize the impact of their video investments.

2018-04-26 10:00:00 2018-04-26 11:00:00 America/Los_Angeles Tuning in to Context: Achieving Quality, Consistency and Transparency in Digital Video Join us as we host a one-hour webinar on how companies can maximize the impact of their video investments. CMO Council cmoteam@cmocouncil.org

Webcast

MAY

The State of Engagement: Bridging the Customer Journey Across Every Last Mile

Join us as we host a one-hour webinar to explore the challenges organizations face as they look to deliver consistent and personalized engagements across touchpoints.

2018-05-01 10:00:00 2018-05-01 11:00:00 America/Los_Angeles The State of Engagement: Bridging the Customer Journey Across Every Last Mile Join us as we host a one-hour webinar to explore the challenges organizations face as they look to deliver consistent and personalized engagements across touchpoints. CMO Council cmoteam@cmocouncil.org

Webcast

MAY

A View From the Inside

Join us as we look into how Microsoft's transfomation fostered a culture of market-centric and customer-centric innovation to advance the organization.

2018-05-02 10:00:00 2018-05-02 11:00:00 America/Los_Angeles A View From the Inside Join us as we look into how Microsoft's transfomation fostered a culture of market-centric and customer-centric innovation to advance the organization. CMO Council cmoteam@cmocouncil.org

Partner Event

MAY

CDX Blockchain Brand Innovation Summit

The Summit in New York will feature executives from HSBC,eSurance, groupM, AIG, GE Transporation, Johnson & Johnson, and more.

2018-05-11 16:00:00 2018-05-11 17:00:00 CDX Blockchain Brand Innovation Summit The Summit in New York will feature executives from HSBC,eSurance, groupM, AIG, GE Transporation, Johnson & Johnson, and more. New York, NY CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

The State of Engagement: Bridging the Customer Journey Across Every Mile

Marketers are optimistic about leveraging data to deliver more relevant and contextual real-time customer interactions…at some point in the future. Most organizations are in the process of readying the ship—working hard to implement new tools, onboard new talent and master the analytics and data technologies needed to (at some point in the future) amp-up execution. Among marketers pr... More

PROGRAM

Brand Protection from Digital Content Infection

The CMO Council teamed with Dow Jones to engage the Council’s global members, affiliates, partners and audiences on the topic of brand reputation and risk associated with programmatic buying of digital media advertising. As noted in the news, limitations in this technology-driven process have resulted in notable, image-sensitive brand ads appearing within or alongside hateful, derogatory and... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS

CMO Council in the News

Apr 13, 2018

Hey, Big Spender: How CMOs Are Transforming Marketing From A Cost Center To A Revenue Driver

Skyword

All this technology, all this data, all this new thinking—all of it is transforming marketing both operationally and strategically. Whereas once marketing was seen as the fluffy stuff—or, ... More

Mar 20, 2018

The Big Lessons For Marketers in the Wake of Facebook/Cambridge Analytica Data Leak

CMO.com

The CMO Council senior VP of marketing, Liz Miller, said the industry must be "hyper vigilant" in developing transparency and authenticity with customers in partnership with the platforms being levera ... More

Executive Appointments