Future of MarTech Depends on CMO-CIO Relationships
Working With Partners Brings Better Data Insights And Business Outcomes
A 2021 Enterprise Performance Report of Marketing Effectiveness
Sep 15, 2021
BPI Network, CMO Council and Daon to Drive Global Conversation on Modernizing Cross-Channel Authentication to Advance Customer Experiences, Revenue and Risk Management More
Aug 17, 2021
New CMO Council Research Finds A Better CMO-CIO Working Relationship Drives Mature Capabilities And Higher MarTech Performance More
Jul 13, 2021
New CMO Council Research Reveals How Collaborative Marketing With Partners Leads To Better Data Insights And Business Outcomes More
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Social media is shaking up the advertising game in 2021, are you reacting or thriving?
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The CMO Council and the BPI Network, in partnership with Daon, are leading a thought leadership campaign to explore and evangelize the importance of cross-channel identity assurance in today’s connected economy. This centers around the use of biometric onboarding and authentication for delivering convenient and secure customer experiences that drive revenue, retention, satisfaction, and regu... More
Today’s increasingly complex, distributed and digitally-driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. Marketing process improvement, efficiency and yield is directly tied to more effective use of budget, automation, processes, front-office partnerships, data... More
Sep 13, 2021 -- Cision PR Newswire
Global Chief Marketing Officer
