CMO Council

HIGHLIGHTS

SEPTEMBER 5, 2018

GDPR: Impact and Opportunity

This report highlights why all marketers, dealing directly with the European Union and even those who aren’t, need to look more closely at GDPR and what it means for them. ... More

Sep 12, 2018

The CMO's Growth Driving Playbook

This Growth Driver’s Playbook highlights the five key plays all CMOs need...

Jun 28, 2018

Doing More With Data

Discovering Data-Accelerated Revenue Traction

May 21, 2018

Ingenuity in the Global eCommerce Community Detailed Findings

How To Compete and Not Get Beat in the Digital Retail Marketplace

Sep 5, 2018

MARKETING LEADERS EMBRACE GDPR AS PATH TO TRUST AND IMPROVED EXPERIENCES AS COMPLIANCE LAGGARDS SHIRK RESPONSIBILITY AND FAIL TO CHAMPION CHANGE

CMO Council Study Points to Opportunities, Responsibilities and the Realities of Customer Data Protection and Customer Engagement in a Post-GDPR World More

Jul 10, 2018

NEW RESEARCH HIGHLIGHTS AI’S EMERGING ROLE AS CATALYST FOR HARVESTING AND UNIFYING DISPARATE DATA ESSENTIAL TO CUSTOMER ENGAGEMENT

New CMO Council Study Reveals Deficiencies in How Marketing, Commerce and Supply Chain Leaders Integrate Data to Create Deeper, More Valued Customer Relationships More

May 24, 2018

CMO COUNCIL REVEALS HOW BIG ECOMMERCE COMMUNITIES ARE ADVANCING DIGITAL MARKETING UPTAKE BY BRANDS

Cover Story in CMO Council's PeerSphere Magazine Delves Into New Research Findings Around How Online Marketplaces Bring Greater Customer Insight, Experiences and Value to Brands More

Ingenuity in the Global eCommerce Community The cover story for this issue of PeerSphere explores how eCommerce marketplaces are forcing brands to rethink their digital strategies.

Customer Value Creation From Live Data Interpretation
Seeking to define a new data-centric model and marketing approach that centers experience strategy on value creation and delivery. Take Survey

Survey: Activating Voice for Experience Velocity
Please share your insights in our survey, which explores how marketing leaders across EMEA are using customer listening initiatives to further customer experience strategies. Take Survey

CMO Compensation Center The smart way to track marketing pay

UPCOMING EVENTS

Partner Event

SEP

PRINT18

Explore cutting-edge technologies, the latest products and services on the market, and the knowledge to overcome your business challenges at PRINT® 18.

2018-09-30 16:00:00 2018-09-30 17:00:00 PRINT18 Explore cutting-edge technologies, the latest products and services on the market, and the knowledge to overcome your business challenges at PRINT® 18. Chicago, IL CMO Council cmoteam@cmocouncil.org

CMO Council Event

OCT

Brand Inspiration Forum 2018: Transform to Better Perform

A Peer-Powered Innovation Session to Spark Marketing Supply Chain Activation

2018-10-02 16:00:00 2018-10-02 17:00:00 Brand Inspiration Forum 2018: Transform to Better Perform A Peer-Powered Innovation Session to Spark Marketing Supply Chain Activation Chicago, IL CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

OCT

Doing More With Data (Boston)

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

2018-10-11 18:30:00 2018-10-11 19:30:00 America/New_York Doing More With Data (Boston) Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. Boston, MA CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

OCT

Doing More With Data (Atlanta)

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

2018-10-16 18:30:00 2018-10-16 19:30:00 America/New_York Doing More With Data (Atlanta) Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. Atlanta, GA CMO Council cmoteam@cmocouncil.org

Webcast

OCT

Activating Voice for Experience Velocity: Webcast

Explore the findings of “Activating Voice for Experience Velocity” with SAP Customer Experience and Hootsuite.

2018-10-18 05:00:00 2018-10-18 06:00:00 America/Los_Angeles Activating Voice for Experience Velocity: Webcast Explore the findings of “Activating Voice for Experience Velocity” with SAP Customer Experience and Hootsuite. CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

The State of Engagement: Bridging the Customer Journey Across Every Mile

Marketers are optimistic about leveraging data to deliver more relevant and contextual real-time customer interactions…at some point in the future. Most organizations are in the process of readying the ship—working hard to implement new tools, onboard new talent and master the analytics and data technologies needed to (at some point in the future) amp-up execution. Among marketers pr... More

PROGRAM

Activating Voice for Experience Velocity

To better understand the obstacles and the opportunity that organizations have in activating listening initiatives to create more profitable, lasting relationships with customers, the CMO Council—in partnership with SAP Hybris and Hootsuite—will audit marketing and commerce leaders across Europe to capture issues, concerns and best practices in how leading-edge brands are furthering cu... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS

CMO Council in the News

Sep 19, 2018

From Chief Storyteller to Chief Growth Officer, the Changing Role of the CMO

Modern Marketing Today

According to new research from the CMO Council and Deloitte sheds light on the changing role of the CMO from chief brand build and storyteller to chief growth officer. But what does it take ... More

Sep 19, 2018

Has GDPR changed marketing?

Diginomica

GDPR is a wakeup call to marketing and beyond – and not just those with business ties to Europe. Barb Mosher Zinck muses on fresh data from the CMO Council and looks at where we go from here. ... More

Executive Appointments