HIGHLIGHTS
Report

CMOs and the Spark to Drive Growth

In this new 2018 survey of 191 marketing leaders, we find that CMOs are increasingly activating on growth-driving activities. They are beginning to move past the traditional role of brand storytellers to embrace the benefits of strategy leadership to become growth drivers. ... More

Ingenuity in the Global eCommerce Community Detailed Findings

How To Compete and Not Get Beat in the Digital Retail Marketplace

Gaining Traction With Every Digital Interaction

Identifying Operational Efficiencies That Impact Customer Experiences

The State of Engagement

Bridging the Customer Journey Across Every Last Mile

May 24, 2018

CMO COUNCIL REVEALS HOW BIG ECOMMERCE COMMUNITIES ARE ADVANCING DIGITAL MARKETING UPTAKE BY BRANDS

Cover Story in CMO Council's PeerSphere Magazine Delves Into New Research Findings Around How Online Marketplaces Bring Greater Customer Insight, Experiences and Value to Brands More

May 23, 2018

NEW STUDY REVEALS CMO PATH TO PUSH BEYOND TRADITIONAL BRAND STORYTELLER ROLE AND FULLY EMBRACE GROWTH DRIVER MANDATE AND REVENUE STRATEGY LEADERSHIP

CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond Short-Term Acquisition Goals More

May 21, 2018

GLOBAL ECOMMERCE COMMUNITIES INSPIRING BRANDS TO RETHINK AND REINVENT GO-TO-MARKET STRATEGIES

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Persuasion and Perfection to Multiply Purchase More

Skyline of London

Dinner Dialogue

JUN
26

Activating Voice for Experience Velocity: Focusing Data Volume to Accelerate Contextual Engagement

Join us along wtih SAP Hybris and Hootsuite in London to discuss the obstacles and the opportunity that organizations have in activating listening initiatives.

2018-06-26 16:00:00 2018-06-26 17:00:00 Activating Voice for Experience Velocity: Focusing Data Volume to Accelerate Contextual Engagement Join us along wtih SAP Hybris and Hootsuite in London to discuss the obstacles and the opportunity that organizations have in activating listening initiatives. London, England CMO Council cmoteam@cmocouncil.org
Skyline of Paris

Dinner Dialogue

JUN
28

Activating Voice for Experience Velocity

Join us along wtih SAP Hybris and Hootsuite in Paris to discuss the obstacles and the opportunity that organizations have in activating listening initiatives.

2018-06-28 16:00:00 2018-06-28 17:00:00 Activating Voice for Experience Velocity Join us along wtih SAP Hybris and Hootsuite in Paris to discuss the obstacles and the opportunity that organizations have in activating listening initiatives. Paris, France CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

JUL
18

Bringing a Human Voice to Customer Choice

Attend our dinner in partnership with Harte Hanks as we discuss how customer voice is being elevated and brought back to power the marketing machine.

2018-07-18 18:30:00 2018-07-18 19:30:00 Europe/London Bringing a Human Voice to Customer Choice Attend our dinner in partnership with Harte Hanks as we discuss how customer voice is being elevated and brought back to power the marketing machine. London, England CMO Council cmoteam@cmocouncil.org
  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    Global eCommerce Communities Inspiring Brands To Rethink And Reinvent Go-To-Market Strategies: CMO Council Research

    Martech Series

    New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Pers ... More

    Global e-Commerce Communities are Disrupting the Retail Marketplace

    Bizcommunity

    Leaders have followers, and nowhere is that more evident than the global e-commerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50% of the ... More

    Executive Appointments

    QUANTITATIVE MANAGEMENT ASSOCIATES

    Lee Shapcott

    Global Chief Marketing Officer

    POLYCERA MEMBRANES

    Amir Ali Giti

    Vice President of Marketing Sales

    QUANTITATIVE MANAGEMENT ASSOCIATES

    Lee Shapcott

    Global Chief Marketing Officer

    SMS ASSIST

    Jodi Navta

    Chief Marketing Officer