HIGHLIGHTS
Report Cover for Brand Protection From Digital Content Infection

Brand Protection From Digital Content Infection

Safeguarding Brand Reputation Through Diligent Ad Channel Selection

Report Cover for Customer Experience Dynamics

Customer Experience Dynamics

Defining the Requirements for a Strong CX Ecosystem

The Customer In Context Report Cover

The Customer in Context

Understanding the Real Expectations of Today's Connected Customer

Oct 10, 2017

CONSUMER DURABLE MANUFACTURERS LESS COMMITTED TO PRODUCT OWNERSHIP AND AFTERMARKET SERVICE THAN RETAIL PARTNERS

CMO Council Research Reveals Disparities in Revenue and Customer Relationship-Building Opportunities as Manufacturers and Retailers Struggle to Drive Profitable Post-Purchase Experiences More

Sep 25, 2017

MARKETERS TAKING ACTIVE STEPS TO SAFEGUARD DIGITAL ADVERTISING AS PROGRAMMATIC MEDIA BUYING RAISES CONSUMER CONCERNS

CMO Council Releases Milestone Report on State of Digital Brand Advertising Based on Consumer Response and Marketer Reactions to Issues With Automated Ad Placement More

Sep 19, 2017

SALES AND MARKETING NEED TO STEP UP AND OWN ORGANIZATION-WIDE CUSTOMER EXPERIENCE STRATEGY SAYS NEW CMO COUNCIL STUDY

Research Reveals Gaps in Customer Intelligence and Experience Delivery Limiting Opportunities to Grow Revenue and Empower the Customer-Centric Enterprise More

Partner Event

JAN
30

Sports Performance Data and Fan Engagement Summit

Join us in San Francisco for the opportunity to learn from the top coaches and digital curators from across global sport, in one room!

2018-01-30 08:00:00 2018-01-30 09:00:00 America/Los_Angeles Sports Performance Data and Fan Engagement Summit Join us in San Francisco for the opportunity to learn from the top coaches and digital curators from across global sport, in one room! San Francisco, CA CMO Council cmoteam@cmocouncil.org

Partner Event

JAN
31

Brand Finance Global Forum

Join The CMO Council, in partnership with The Brand Finance Forum, at the Brand Finance Global VIP Dinner in London to discuss the latest issues

2018-01-31 18:00:00 2018-01-31 19:00:00 Europe/London Brand Finance Global Forum Join The CMO Council, in partnership with The Brand Finance Forum, at the Brand Finance Global VIP Dinner in London to discuss the latest issues in brand, strategy and financial performance. 195 Piccadilly, London, W1J 9LN CMO Council cmoteam@cmocouncil.org

Partner Event

FEB
1

Brand Finance Global Forum 2018

Join CMO Council, an event partner for The Brand Finance Global Forum, as we bring together senior marketing executives to discuss the link between brands,

2018-02-01 08:30:00 2018-02-01 09:30:00 Europe/London Brand Finance Global Forum 2018 Join CMO Council, an event partner for The Brand Finance Global Forum, as we bring together senior marketing executives to discuss the link between brands, strategy and financial performance. 195 Piccadilly, St. James's, London W1J 9LN, UK CMO Council cmoteam@cmocouncil.org
  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    Think Tank: Color Captivates — But Can It Be Tamed?

    WWD

    Adrián Fernández, general manager at Pantone, explains how color can be tamed while also being responsive. ... More

    Three ways to boost brand safety in the programmatic age

    Econsultancy

    According to a study by the CMO Council, a quarter of the world's marketers have reported specific examples where their digital advertising appeared alongside offensive and compromising content. It&rs ... More

    Executive Appointments

    CHEF'D

    Jemie Sae Koo

    Vice President of Marketing

    THE FRESH MARKET

    Mary Kellmanson

    Chief Marketing Officer

    NUTANIX

    Ben Gibson

    Chief Marketing Officer

    EQUINOX

    Vimla Black Gupta

    Chief Marketing Officer