CMO Council

CMO COUNCIL SUBSCRIPTIONS

CMO COUNCIL INSIGHT CENTER The subscription destination to access the latest marketing news, executive appointments, industry calendars and thousands of curated marketing statistics, charts and data points. More

LIBRARY SUBSCRIPTION If you are not eligible for membership, this subscription will allow you to access a comprehensive library of CMO Council reports and other premium content. More

CMO COUNCIL PREMIUM MEMBERSHIP Premium membership is an upgrade for CMO Council members and provides members with unlimited access to all content and exclusive access to the CMO+ section of the site. More

HIGHLIGHTS

Tune in to hear some of the most renowned names in the industry contribute their insights, experiences, and perspectives toward marketing strategies and the technology we have access to today.

Nov 20, 2019

Are Garbage Leads Trashing Your Brand?

Time to Add More Compliance to Lead Marketing Science

Oct 22, 2019

Loyalty That Lasts

Evolving Growth Strategies to Activate Emotional Connections with Brands

Oct 15, 2019

How To Achieve Transformational Growth

Combining Vision, Insight, and Innovation with Cultural Alignment and Unified, Disciplined Digital Execution

Nov 20, 2019

B2B MARKETERS DEMAND THIRD-PARTY PROVIDERS BRING MORE COMPLIANCE TO LEAD MARKETING SCIENCE

New CMO Council Research Finds Irresponsible Lead Gen Vendors Put Brands at Financial, Legal and Reputational Risk More

Oct 31, 2019

CMO COUNCIL APPOINTS TOM KANESHIGE HEAD OF CONTENT

Former Forrester Analyst and Journalist at IDG, Penton and TechTarget To Edit Digital Publications and Produce Multi-Channel Content More

Oct 22, 2019

TOO MANY MARKETERS HAVE COIN-OPERATED VIEW OF CUSTOMERS REVEALS STUDY ON RELATIONSHIP BUILDING AND EMOTIONAL LOYALTY

New CMO Council Research Finds Marketers Are More Focused on Transactional Relationships with Customers Rather Than Building Lasting, Emotional Attachments That Engender Loyalty More

CMO Council Explores New "Economies" This feature of PeerSphere explores the emergence of the data economy and engagement economy, along with many other features

Survey: Reshaping Content Engagement
How are you accelerating return and opportunity across the content value chain?... Take Survey

Survey: Shopper Intelligence
Share your insights into how, where and why value is being created, enhanced, identified and measured with your shoppers Take Survey

UPCOMING EVENTS

Partner Event

DEC

CMO Conference 2019

This event will discuss marketing innovation, thought leadership, the new dynamics of brand engagement, CMO influence and our tech-driven future.

2019-12-09 09:30:00 2019-12-09 10:30:00 Asia/Karachi CMO Conference 2019 This event will discuss marketing innovation, thought leadership, the new dynamics of brand engagement, CMO influence and our tech-driven future. Karachi, Pakistan CMO Council cmoteam@cmocouncil.org

CMO Council Event

JAN

Digital Transformation in Sports Summit

The programme showcases the latest in data analytics, fan engagment, next generation sponsorship, and immersive digital products for the 'Big Four' North American Pro Sports.

2020-01-29 08:00:00 2020-01-29 09:00:00 America/Los_Angeles Digital Transformation in Sports Summit The programme showcases the latest in data analytics, fan engagment, next generation sponsorship, and immersive digital products for the 'Big Four' North American Pro Sports. CMO Council cmoteam@cmocouncil.org

Partner Event

FEB

Achieving Organization-Wide Customer Centricity: New York

Get a grip on a fast moving landscape of solutions and find innovative ways to provide data-driven customer experience excellence.

2020-02-11 16:00:00 2020-02-11 17:00:00 Achieving Organization-Wide Customer Centricity: New York Get a grip on a fast moving landscape of solutions and find innovative ways to provide data-driven customer experience excellence. New York City, NY CMO Council cmoteam@cmocouncil.org

Partner Event

MAR

Building Peak Performing Sales Organizations

Sales Leadership participants will learn and share how their peers achieve scalable revenue growth and how they design, build, & manage their sales

2020-03-02 16:00:00 2020-03-02 17:00:00 Building Peak Performing Sales Organizations Sales Leadership participants will learn and share how their peers achieve scalable revenue growth and how they design, build, & manage their sales organizations. Phoenix, AZ CMO Council cmoteam@cmocouncil.org

Partner Event

APR

B2B Online Chicago

B2B Online is the only event where the top minds in manufacturing and distribution meet and learn, and build a true community.

2020-04-20 16:00:00 2020-04-20 17:00:00 B2B Online Chicago B2B Online is the only event where the top minds in manufacturing and distribution meet and learn, and build a true community. Chicago, Illinois CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

Growth Engineering: Mapping Routes to Revenue

Effective use of on-demand knowledge, predictive analytics, customer insight and market intelligence are essential to mapping growth strategies and driving innovation and transformation across the enterprise. Revenue growth and competitiveness are contingent on real-time monitoring of geo markets, product categories, new technologies, customer behavior and global economic and regulatory changes. A... More

PROGRAM

Exceeding the Requirements of the Trust Economy

Marketers know the modern consumer expects trust and transparency from the brands they do business with. Trust now outweighs brand advocacy and purpose, and consumers are walking away from brands that fail to behave responsibly. Is now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance? CMO Council in partnership with Akamai,... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS