CMO Council

HIGHLIGHTS

Sep 19, 2017

Customer Experience Dynamics

Defining the Requirements for a Strong CX Ecosystem

Jul 18, 2017

The Customer in Context

Understanding the Real Expectations of Today's Connected Customer

Jul 11, 2017

The Age of the Adaptive Marketer

Meeting the Needs of the Connected Customer with Adaptive Brand Content

Sep 19, 2017

SALES AND MARKETING NEED TO STEP UP AND OWN ORGANIZATION-WIDE CUSTOMER EXPERIENCE STRATEGY SAYS NEW CMO COUNCIL STUDY

Research Reveals Gaps in Customer Intelligence and Experience Delivery Limiting Opportunities to Grow Revenue and Empower the Customer-Centric Enterprise More

Aug 30, 2017

CMO COUNCIL PREDICTS BRAND AND TELCO PARTNERING WILL DRIVE OMNI-CHANNEL MARKETING EFFECTIVENESS GLOBALLY

Milestone Research of Telco and Brand Marketing Leaders Reveals Strong Interest in Strategic Partnering Around Customer Insight, Engagement and Revenue Growth More

Aug 17, 2017

AI POWERS NEW LEVELS OF MARKETING TRANSFORMATION

Cover Story in CMO Council’s Latest eJournal Explores the Promise of Artificial Intelligence in Marketing (AIM) and How It Is Powering New Levels of Personalization and Efficiency More

AI in Marketing The cover story for this issue of PeerSphere features perspectives from marketing leaders and AI experts and reveals the innumerable benefits marketers can attain from the implementation of AI.

Report

JUNE 13, 2017

Safeguarding Brand Reputation Through Diligent Ad Channel Selection

What steps are you taking to protect and safeguard your brand in the digital ad space? This report highlights consumer reactions to digital ad placement. Look out for the marketer report in September! ... More

Report

JULY 6, 2017

How do Brands Help or Hinder Product Satisfaction?

Customer experience leaders must look to the Ownership Experience of their consumers to create brand affinity and customer loyalty. Check out this report for consumer perspectives, and look out for a marketer report in September! ... More

CMO Compensation Center The smart way to track marketing pay

UPCOMING EVENTS

Partner Event

SEP

GMIC Jakarta 2017

GMIC Jakarta 2017 is a great opportunity to expand your company’s reach and solidify its position in Southeast Asia.

2017-09-26 16:00:00 2017-09-26 17:00:00 GMIC Jakarta 2017 GMIC Jakarta 2017 is a great opportunity to expand your company’s reach and solidify its position in Southeast Asia. Jakarta, Indonesia CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

SEP

Powering the Shift to Agile (New York)

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

2017-09-26 16:00:00 2017-09-26 17:00:00 Powering the Shift to Agile (New York) Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive. New York, NY CMO Council cmoteam@cmocouncil.org

Partner Event

SEP

Sysomos Summit

We've partnered with Symosos to bring The Sysomos Summit to San Francisco!

2017-09-26 09:00:00 2017-09-26 10:00:00 America/Los_Angeles Sysomos Summit We've partnered with Symosos to bring The Sysomos Summit to San Francisco! San Francisco CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

OCT

Context Commerce + Customer: Best Practices to Exceed Expectations (Stockholm)

Join the CMO Council, in partnership with SAP and Accenture, at our upcoming dinner dialogue event being held on October 3, 2017, in Stockholm.

2017-10-03 18:30:00 2017-10-03 19:30:00 Europe/Stockholm Context Commerce + Customer: Best Practices to Exceed Expectations (Stockholm) Join the CMO Council, in partnership with SAP and Accenture, at our upcoming dinner dialogue event being held on October 3, 2017, in Stockholm. Stockholm, Sweden CMO Council cmoteam@cmocouncil.org

Webcast

OCT

Activating and Shaping the Customer Journey

Join CMO Council, Teradata and JD Williams in part 2 of our webinar series to hear how organizations can enhance the customer experience.

2017-10-04 08:00:00 2017-10-04 09:00:00 America/Los_Angeles Activating and Shaping the Customer Journey Join CMO Council, Teradata and JD Williams in part 2 of our webinar series to hear how organizations can enhance the customer experience. CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

Customer Experience Dynamics

There is little question that today’s customers, across both B2B and B2C journeys, have a heightened expectation for relevance, context and personalized experiences, regardless of channel or circumstance. This has placed added pressure on sales, marketing and commerce executives to align on a comprehensive customer experience strategy that goes beyond “customer-centricity” buzzwo ... More

PROGRAM

Brand Protection from Digital Content Infection

The CMO Council is teaming with Dow Jones to engage the Council’s global members, affiliates, partners and audiences on the topic of brand reputation and risk associated with programmatic buying of digital media advertising. As noted in the news, limitations in this technology-driven process have resulted in notable, image-sensitive brand ads appearing within or alongside hateful, de ... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS

CMO Council in the News

Sep 7, 2017

Study: Alignment of Physical, Digital Touchpoints for Omnichannel Experience

Printing Impressions

According to a recent survey, the Chief Marketing Officer (CMO) Council reports that responsiveness at the speed of digital will quickly become the consumer’s standard expectation, even for phys ... More

Sep 5, 2017