CMO COUNCIL SUBSCRIPTIONS
HIGHLIGHTS

Reshaping Global Engagement Operations

Optimizing the Resonance and Relevance of Localized Marketing Initiatives

Bringing a Human Voice to Customer Choice

Rededicating Marketing to Serve the People in Front of the Data

Customer Value Creation From Live Data Interpretation

Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs, and Realize Revenue Growth Opportunities

Jun 11, 2019

LACK-LUSTER LOCALIZATION PROMPTS CHIEF MARKETERS TO RE-EXAMINE GLOBAL OPS AND REALIGN AGENCY DYNAMICS

CMO Council Research Reveals Battle for Balance Between Efficiencies of Centralization and Effectiveness of Localization as Marketers Eye Operational Shifts Needed to Reach Global Growth Goals More

Jun 4, 2019

LIVE DATA IS NOW THE LIFEBLOOD FOR TELCO VALUE CREATION

CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report More

Mar 21, 2019

CHIEF MARKETERS IDENTIFY STRATEGIC AREAS OF FOCUS FOR 2019

CMO Council Outlook + Intention Audit Reveals Member Priorities and Challenges Range From Doing More with Digital to Maximize How People, Process & Technology Perform More

Partner Event

JUL
18

CDX NYC Open Innovation Summit

The 2019 CDX Silicon Valley Open Innovation Summit will focus on how leading brands from across a range of industries and verticals are leveraging external open innovation best

2019-07-18 16:00:00 2019-07-18 17:00:00 CDX NYC Open Innovation Summit The 2019 CDX Silicon Valley Open Innovation Summit will focus on how leading brands from across a range of industries and verticals are leveraging external open innovation best practices and operating principles to stay competitive and drive corporate innovation and strategic digital transformation. New York, NY CMO Council cmoteam@cmocouncil.org
  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Chief Marketing Officer
    South African Airways

    CMO Council in the News

    Study: Customer connections flounder amid centralization, localization efforts

    Marketing Dive

    Marketing operations structures may be getting in the way of connecting brands to customers due to a battle between organizations' drive for centralization versus customers desire for personalization, ... More

    Over 80% of Big Businesses Lack Local Market Expertise

    SalesFuel

    The CMO report found that 82% of marketers don’t believe their local intelligence is as good as it could be.  ... More

    Executive Appointments

    MCALISTER'S DELI

    Natalia P. Franco

    Chief Marketing Officer

    ZOOMCAR

    Varun Jha

    Chief Marketing Officer

    WARNERMEDIA

    Chris Spadaccini

    Chief Marketing Officer

    ETSY

    Ryan Scott

    Chief Marketing Officer