CMO Council

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HIGHLIGHTS

Report

DECEMBER 18, 2018

Turn Up The Volume

In order to further customer experience strategies, marketers must implement strategic customer voice listening initiatives. Yet according to a survey of over 160 senior corporate marketers across Europe, while marketers are listening, they are not hearing the voice of the customer. ... More

Feb 26, 2019

Bringing a Human Voice to Customer Choice

Rededicating Marketing to Serve the People in Front of the Data

Jan 29, 2019

Customer Value Creation From Live Data Interpretation

Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs, and Realize Revenue Growth Opportunities

Sep 12, 2018

The CMO's Growth Driving Playbook

This Growth Driver’s Playbook highlights the five key plays all CMOs need...

Mar 21, 2019

CHIEF MARKETERS IDENTIFY STRATEGIC AREAS OF FOCUS FOR 2019

CMO Council Outlook + Intention Audit Reveals Member Priorities and Challenges Range From Doing More with Digital to Maximize How People, Process & Technology Perform More

Feb 26, 2019

CHIEF MARKETERS WORRY CUSTOMER DATA SCIENCE RELIANCE MIGHT DETRACT FROM A HUMANIZED BRAND EXPERIENCE

CMO Council Research Lists Amazon, Starbucks and Apple as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advantage; Issues Call to Action for Brands to Identify Micro-Moments of Opportunity to Further “Human” Relationships More

Jan 29, 2019

TELCO MARKETERS REPORT BIG APPETITE FOR LIVE DATA INSIGHTS TO ADD CUSTOMER VALUE AND MORE RELEVANT DIGITAL SERVICES

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth More

The State of MarTech: Transformation in the Age of Complexity The cover story for this issue of PeerSphere explores the complex, dynamic and explosive state of MarTech

How are your global teams aligning operations? Seeking insights into how global brands can best organize regional teams and partner resources to create localized customer experiences Take survey now

Webinar: Growth, Data and Navigating the Tech Journey into 2020 Learn how AI can help you stay ahead and tackle some of your biggest customer experience challenges. View on Demand

UPCOMING EVENTS

Partner Event

MAR

Next Gen Customer Experience 2019

Customer Expereinces executives gather to develop cutting-edge CX strategy

2019-03-25 16:00:00 2019-03-25 17:00:00 Next Gen Customer Experience 2019 Customer Expereinces executives gather to develop cutting-edge CX strategy Palm Springs, CA CMO Council cmoteam@cmocouncil.org

Partner Event

MAR

4A's Decisions 20/20

Designed to address pressing industry issues around the intersection of data & media and technology & privacy concerns.

2019-03-25 16:00:00 2019-03-25 17:00:00 4A's Decisions 20/20 Designed to address pressing industry issues around the intersection of data & media and technology & privacy concerns. Washington D.C. CMO Council cmoteam@cmocouncil.org

Webcast

MAR

Are We Prepared to Achieve Digital Transformation?

Join our webinar with Microsoft as we discuss and share best practices around turning transformation from aspiration to application to profitable realization.

2019-03-28 10:00:00 2019-03-28 11:00:00 America/Los_Angeles Are We Prepared to Achieve Digital Transformation? Join our webinar with Microsoft as we discuss and share best practices around turning transformation from aspiration to application to profitable realization. CMO Council cmoteam@cmocouncil.org

Partner Event

APR

Brand Finance Global Forum 2019

Understand the value of geographic branding for commercial success

2019-04-02 08:15:00 2019-04-02 09:15:00 Europe/London Brand Finance Global Forum 2019 Understand the value of geographic branding for commercial success London, England CMO Council cmoteam@cmocouncil.org

Partner Event

APR

SAP Customer Experience Revolution 2019

Engage in a robust discussion on how to offer emotion throughout the customer journey at a full-day event in Paris, hosted by SAP.

2019-04-03 08:30:00 2019-04-03 09:30:00 Europe/Paris SAP Customer Experience Revolution 2019 Engage in a robust discussion on how to offer emotion throughout the customer journey at a full-day event in Paris, hosted by SAP. Paris, France CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

The State of Engagement: Bridging the Customer Journey Across Every Mile

Marketers are optimistic about leveraging data to deliver more relevant and contextual real-time customer interactions…at some point in the future. Most organizations are in the process of readying the ship—working hard to implement new tools, onboard new talent and master the analytics and data technologies needed to (at some point in the future) amp-up execution. Among marketers pr... More

PROGRAM

Activating Voice for Experience Velocity

To better understand the obstacles and the opportunity that organizations have in activating listening initiatives to create more profitable, lasting relationships with customers, the CMO Council—in partnership with SAP Hybris and Hootsuite—will audit marketing and commerce leaders across Europe to capture issues, concerns and best practices in how leading-edge brands are furthering cu... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS

CMO Council in the News

Jan 10, 2019

How to streamline marketing localization in 7 steps

ClickZ

Localization is a crucial piece of a larger personalization effort. A CMO Council study found that 63% of marketers are unsatisfied with their localization efforts, yet 75% are allocating le ... More

Jan 7, 2019

How Streaming Provides Advantages and Instills Trust, Pulling From Both Traditional and Digital Advertising

AdWeek

According to CMO Council study, 78 percent of brand marketers said they've been negatively impacted by unintended assocaitions with objectionable content. With streaming music and podcasts on the rise ... More

Executive Appointments