HIGHLIGHTS

Rising Above The Fray

Self-reliant buyers, shifting behaviors and digital disarray have upended sales. But marketers can right the revenue ship.

The Future of Finance Lies in a Customer Segment of One

How Financial Services Can Remain Relevant In The Eyes Of The Customer

Will Retailers Capitalize or Capsize on Consumer Data?

How to Ascend the Analytics Maturity Curve and Deliver a Winning Digital Experience

May 11, 2021

NEW REPORT FINDS CMOS AT RISK OF MISSING REVENUE TARGETS

New CMO Council research reveals how the rise of the self-reliant buyer and digital-first customer journey have put marketing at the center of the sales action More

Mar 23, 2021

GAPS + HOLES IN MARKETING TEAMS IMPACT BUSINESS PERFORMANCE

86% of Chief Marketers Report Missed Revenue and Customer Acquisition Goals Due to Unfilled Functional Leadership Positions and Lack of Expertise More

Mar 2, 2021

NEW REPORT FINDS OPPORTUNITY TO RE-THINK CUSTOMER LIFETIME VALUE

New CMO Council research provides insight on how to define, measure and track customer lifetime value for strategic growth and profitability More

  • Executive Appointments

    Robby Stanley

    Chief Marketing Officer

    GETIDA

    Bernd Leger

    Chief Marketing Officer

    MIMECAST LIMITED

    Lauren Wirtzer-Seawood

    Chief Content and Marketing Officer

    SOUNDCLOUD

    Chris Juneau

    Chief Marketing Officer

    OVERSIGHT

    CMO COUNCIL SUBSCRIPTIONS AND FEATURES