HIGHLIGHTS
Whitepaper

Ingenuity in the Global eCommerce Community

This strategic brief explores how the massive scale, data quality and customization capability of online marketplaces are bringing new levels of customer insight, enriched experiences and added value to brands. ... More

Report Cover for Brand Protection From Digital Content Infection

Brand Protection From Digital Content Infection

Safeguarding Brand Reputation Through Diligent Ad Channel Selection

Report Cover for Customer Experience Dynamics

Customer Experience Dynamics

Defining the Requirements for a Strong CX Ecosystem

The Customer In Context Report Cover

The Customer in Context

Understanding the Real Expectations of Today's Connected Customer

Dec 21, 2017

CMO COUNCIL EXPLORES $10 TRILLION INFORMAL ECONOMY, RIPE OPPORTUNITY FOR DIGITAL TRANSFORMATION

Face-to-Face Engagement Still Characterizes World’s Second-Largest Consumer Market as Millions of Street Merchants Satisfy Customer Needs Without Omni-Channel Innovation More

Oct 10, 2017

CONSUMER DURABLE MANUFACTURERS LESS COMMITTED TO PRODUCT OWNERSHIP AND AFTERMARKET SERVICE THAN RETAIL PARTNERS

CMO Council Research Reveals Disparities in Revenue and Customer Relationship-Building Opportunities as Manufacturers and Retailers Struggle to Drive Profitable Post-Purchase Experiences More

Sep 25, 2017

MARKETERS TAKING ACTIVE STEPS TO SAFEGUARD DIGITAL ADVERTISING AS PROGRAMMATIC MEDIA BUYING RAISES CONSUMER CONCERNS

CMO Council Releases Milestone Report on State of Digital Brand Advertising Based on Consumer Response and Marketer Reactions to Issues With Automated Ad Placement More

Webcast

MAY
1

The State of Engagement: Bridging the Customer Journey Across Every Last Mile

Join us as we host a one-hour webinar to explore the challenges organizations face as they look to deliver consistent and personalized engagements across touchpoints.

2018-05-01 10:00:00 2018-05-01 11:00:00 America/Los_Angeles The State of Engagement: Bridging the Customer Journey Across Every Last Mile Join us as we host a one-hour webinar to explore the challenges organizations face as they look to deliver consistent and personalized engagements across touchpoints. CMO Council cmoteam@cmocouncil.org
  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    Hey, Big Spender: How CMOs Are Transforming Marketing From A Cost Center To A Revenue Driver

    Skyword

    All this technology, all this data, all this new thinking—all of it is transforming marketing both operationally and strategically. Whereas once marketing was seen as the fluffy stuff—or, ... More

    The Big Lessons For Marketers in the Wake of Facebook/Cambridge Analytica Data Leak

    CMO.com

    The CMO Council senior VP of marketing, Liz Miller, said the industry must be "hyper vigilant" in developing transparency and authenticity with customers in partnership with the platforms being levera ... More

    Executive Appointments

    NEAL COMMUNITIES

    Doug Marcinski

    VP of Sales and Marketing

    MAJOR LEAGUE BASEBALL

    Barbara McHugh

    Vice President of Marketing

    HUDSON'S BAY COMPANY

    Bari Harlam

    Chief Marketing Officer

    NASCAR

    Jill Gregory

    Vice President & Chief Marketing Officer