HIGHLIGHTS

The Customer in Context

Understanding the Real Expectations of Today's Connected Customer

The Age of the Adaptive Marketer

Meeting the Needs of the Connected Customer with Adaptive Brand Content

How Brands Annoy Fans

The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent

Jul 18, 2017

CONSUMERS EXPRESS LOW TOLERANCE FOR BRANDS THAT DO NOT PROVIDE A FLAWLESS CUSTOMER EXPERIENCE

New CMO Council Study Reveals Consumers Willing to Abandon Brands or Buy Elsewhere if Points of Customer Interaction Frustrate or Fail to Meet Needs More

Jul 13, 2017

CMO COUNCIL AND NPES LAUNCH BRAND INSPIRATION CENTER TO DEEPEN COLLABORATION BETWEEN BRANDS AND SUPPLY CHAIN PARTNERS

Peer-Powered Network Partners With NPES to Establish New Resources to Improve Innovation, Performance and Efficiency in Go-to-Market and Demand-Chain Processes More

Jul 10, 2017

CMOs STRUGGLING TO MEET NEEDS OF LOCAL AUDIENCES AND GEOGRAPHIES WITH ADAPTIVE MARKETING CREATIVE, SAYS NEW CMO COUNCIL STUDY

Less Than One-Third of Marketers Believe Their Organizations and Agencies Do Well When It Comes to Creative and Timely Localization and Adaptation of Marketing Campaigns More

  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    What Business Owners Need to Know to Keep Their Customers Happy

    Inc.com

    Research from CMO Council shows what customers like and what makes them feel neglected and frustrated. ... More

    Do Consumers Want to Be Recognized Across Channels?

    RetailWire

    Through a special arrangement, presented here for discussion is a summary of a current article from MarketingCharts, a Watershed Publishing publication providing up-to-the-minute data and research to ... More

    Executive Appointments

    IMAX

    JL Pomeroy

    Chief Marketing Officer

    OCBC BANK SINGAPORE

    Thu Nguyen

    Vice President, Youth Segment Marketing

    FOXWOODS RESORT CASINO

    Suzanne Trout

    Chief Marketing Officer

    SANTOS

    Philip Byrne

    Executive VP of Marketing and Trading