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We have spent months understanding the overwhelming challenges the CMOs are faced with and the years and decades of first-hand experience addressing those leveraging data and insight into development to define these critical priorities going forward. These are not just challenges; they're opportunities for us to shape marketing's future and the impact we can deliver...
Today’s digitally-connected consumer seeks more localized, personalized experiences that are relevant to their own cultural context and situation. Yet 73 percent of global marketers feel only partially prepared to deliver on those expectations...
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According to the findings from this CMO Council study, conducted in partnership with digital marketing intelligence company Netsertive, the strength of the entire omnichannel experience may lie in the last mile of the journey, where customers are choosing to transact, as well as in local retail partnerships and touchpoints. Marketers almost unanimously agree that delivering an omnichannel ...
The new Asia Pacific Digital Factbook 2015, provides statistics and trends about mobile, web, social media, eCommerce, video, advertising, search, apps and just about every aspect of this region’s online marketing ecosystem...
The CMO Council and Adobe have partnered once again for our fourth annual study into the state of digital marketing across the Asia-Pacific region. This study reviews the state of adoption, readiness and maturity of organizations in Asia who are working to meet the demands of today’s digital customer, and it also provides comparisons to previous years’ studies to benchmark and measure ...
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Conducted in partnership with Adobe, this report highlights that while improvements are clearly being made when it comes to digital, APAC marketers are still largely focused on single-vector metrics that measure past success or single points of campaign performance, and they are typically not measuring impact on harder business metrics, such as sales pipeline measurement or customer lifetime value...
The 2014 digital dashboard has found that countries such as Australia, India and Singapore are pulling away with strong executive support and digital champions while South Korea, China and Hong Kong struggle with executive support and skill shortages. It also found that marketers are not moving beyond more basic measurements. Asked whether they are measuring throughout the life of campaigns, only ...
In this age of the customer-defined experience, language and how we present content to our customers can mean the difference between rejection and transaction. While much focus has been placed on the channels through which content can be delivered, less attention has been paid to the complex challenges associated with adapting, packaging and translating content for different audiences, cultures ...
Building on the findings of our study in 2012, this research seeks to identify where marketers are making improvements in their digital marketing efforts in APAC, as well as where challenges still exist...
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The rapidly evolving nature of digital marketing presents increased challenges across Asia-Pacific and Japan, with many marketers struggling to integrate digital components in a way that is efficient, effective and measurable. This research seeks to identify how marketers are progressing in their digital marketing efforts in Japan, as well as where challenges still exist...
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Many emerging market multi-nationals are category innovators, market disruptors and opportunistic acquirers of entrenched Western brands. They use frugal design, lean production, new technology, large cash coffers, and economies of scale from contract manufacturing and robust local markets to compete with slow moving and less agile incumbents. What challenges do they face and what strategies are ...
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Through an online quantitative audit of senior marketers regarding the mandates, challenges and opportunities presented in localization, the CMO Council set out to identify where and how marketing mindsets must shift to best capitalize on local potential. The audit of 296 senior marketers was conducted between November 2012 and February 2013. Best-practice leaders from brands including Arby’...
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Localized marketing has become a critical area of strategic focus and competitive advantage for brands. Yet, just 12 percent of marketers believe they have highly evolved campaigns and analytics on a local level in contrast to nearly 50 percent who see themselves as underperforming or needing new strategic thinking and capability development in local marketing. In this study &...
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This report examines indirect sales channel-centric dynamics and issues, gleaned from input from 500 indirect sales channel executives, distributors, resellers and other channel representatives. In particular, it examines the relationship between the sales channel and vendors, and its impact on business leads and revenue generation. This includes the extent of sales collaboration between vendors ...
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