REPORT

SELECTED CONTENT FROM THE REPORT

Report Media Coverage

WWD

Adrián Fernández, general manager at Pantone, explains how color can be tamed while also being responsive. More

packagePRINTING

Packaging is recognized as one of the last truly mass platforms for brands to communicate with their consumers, and it comes with the added power at being at the point of transaction. More

WhatTheyThink.com

All too often, it seems that within the printing industry, we spend more time talking to each other than to customers. Ask yourself: How well do you truly understand your customers’ businesses, the issues they face every day, and how your services could help them meet their goals and objectives in truly unique ways? What services could you add to be able to do this even better? More

Consumer Goods Technology

Digital media have provided brands with addictive ways to give consumers the information and experiences they crave. More

Printing Impressions

According to a recent survey, the Chief Marketing Officer (CMO) Council reports that responsiveness at the speed of digital will quickly become the consumer’s standard expectation, even for physical touchpoints like product packaging, in-store signs, and other point-of-purchase displays. More

What They Think

Production of physical touchpoints are delaying the delivery of true omnichannel experiences. More

Diginomica

Too often, “omni-channel” really means “we have a great digital channel.” But consumers expect responsiveness across channels—including the physical. More

Destination CRM Marketing

Marketer responsiveness to consumer feedback has become a key factor in brand performance, according to a report from the Chief Marketing Officer (CMO) Council. More

Strategy Online

Everyone wants to be agile, right? Here's what CMOs say is holding them back. More

Smart Insights

Research by CMO Council has found that 45% of businesses are fairly responsive to customer feedback and customer needs, whilst 36% say it depends on the channel or situation, though they do try to respond quickly. More

BizCommunity

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council. More

MarketingDirecto

Satisfacer las necesidades del consumidor es absolutamente clave para llegar primero a su bolsillo y después a su corazón. More

MuyPymes

La máxima del marketing es conectar con los gustos, preferencias y necesidades del cliente –actual y potencial– y para ello es fundamental conocer qué demanda este. More

HispanicAd

In an era of hyper-segmentation and personalization, can mainstream marketing still provide total relevance? More

Warc

Just 16% of marketers believe they are truly responsive to consumer needs, a failing attributable in part to the way most brands have leveraged digital channels to date, a study from the CMO Council has revealed. More

Research Live

Just 16% of marketers rate their organisations as extremely good at responding to consumer input on products, packaging and programmes, according to a new report. More

Mobile Marketing Watch

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance. More

Daily Marketing Hub

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance. More

MarTech

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance.  More

GeoMarketing

“Customers fully expect for brands to engage at the speed of light,” says CMO Council SVP Liz Miller. More

Business Insider

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report released today. More

FierceRetail

How quickly marketers respond to consumer feedback greatly impacts brand performance. More

MediaPost

Only 16% of marketers feel their organizations are extremely responsive to the consumer, according to the Chief Marketing Officer Council in a survey report released today. More