Asia is widely viewed as being a region of incredible opportunity and diverse challenges. The CMO Council Asia Pacific Advisory Board is dedicated to helping senior marketers gain access and contribute to a global peer network and authority leadership programs that truly reflect the diverse regional markets represented in Asia. Marketers from brands like Amazon, BMW, General Electric, Hershey's, Microsoft, McDonald's, PepsiCo, Standard Chartered Bank, Twitter and Vodafone gather to share insights into the business dynamics, cultural variations, market requirements, operational challenges and channel structures.