Executive VP, Head of Customer Experience
Siam Commercial Bank
Ralph Brunner is currently the Executive VP, Head of Customer Experience at Siam Commercial Bank. He was previously the Chief Customer Experience and Data Analytics Advisor for PLDT Group, a Manila-based conglomerate of telecommunications, financial services and digital innovation companies serving 60 million consumers, 3,000 multinationals and 85,000 SMEs. He reported to the CEO and is a member of the CEO Council that guides strategy for the group, achieving No. 1 revenue growth in several key industries. He also heads Talas Data Intelligence Inc., a cutting-edge analytics and data monetization company. He created PLDT’s three-year customer experience strategy and roadmap and established the Partner Analytics and Customer Experience (PACE) Center of Excellence and operating model.
Previously, he was Senior Vice President of Global Marketing Strategy–Advanced Data Analytics at MetLife, one of the world’s leading insurance companies. He created data-driven brand and marketing strategies using data analytics to enhance customer experiences in 47 countries. He also won the Innovation of the Year award at the 2016 Asia Insurance Industry Awards. Before that, he was MetLife’s Chief Marketing Officer for Asia and created the Center of Excellence for Data Analytics, the brand, product and customer centricity strategies, and 17 strategic partnerships.
At American Express, he was Vice President of Brand, Marketing and Communications for Asia and Latin America and activated 30 global partnerships (Apple, Cathay Pacific, Microsoft Singapore Airlines, Airtel, etc.) that drove 52 percent of international revenue. He created the marketing strategy for Payback Rewards and won the Chairman’s Award for Innovation in 2013. He was voted by peers as one of the Top 50 marketers in Asia.
Prior to American Express, he was Regional Vice President of Marketing for Asia at John Hancock Financial Services, leading brand strategy, consumer research, product marketing and Olympics programs.
He holds an MBA from Boston University’s School of Management and completed Harvard University’s executive program in strategic marketing management.