The Hard Truth About Customer Lifetime Value
March 03, 2021 by Kate Stephani
Feeling lost with LTV? You're not alone. CMO Council's latest research indicates most marketers aren't tracking LTV effectively, if at all. More >
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The CMO Council's latest webinar was jam-packed with great advice from marketing leaders at Cisco and Schneider Electric. Here are a few nuggets of wisdom to get you started on your journey to marketing and communication alignment. More >
Figuring out how to schedule strategic B2B meetings during the middle of business events can feel almost impossible. So, how are meeting planners, executive admins, and event managers supposed to keep it all straight? More >
As any meeting planner will tell you, the process of getting the business meeting schedule established doesn’t always go smoothly. Here are three reasons why spreadsheets and emails don't cut it anymore. More >
Sales automation and marketing automation include different purposes, methods, and disciplines, but you need to focus on both at the same time to achieve your ultimate goal, which is to grow your business. More >
Businesses that build AI innovations into the core systems that power their customer journey capabilities can deliver a more integrated, seamless customer journey that can evolve and improve with each customer interaction. More >
George Washington is credited with saying, “We should not look back unless it is to derive useful lessons from past errors, and for the purpose of profiting by dearly bought experience.” Easy for him to say. Me…I’m just trying to launch a new website. More >