June 17, 2020
It’s hard to believe the United States has now been locked down in some capacity for three months. During this time, everyone’s life changed, and every organization has had to adapt in one way or another to stay afloat. A number of brands, however, have thrived in the age of social distancing, benefitting from opportunities triggered by home-bound consumers and workforce.
Consumers shifted their priorities from external entertainment and resources to arts and crafts to engage their children, grocery delivery to avoid crowded markets, and bird feeders to liven up their homes. From TikTok to disinfecting wipes and bread baking, the different stages of quarantine “trends” are reflected in the performance of these organizations since shelter-in-place orders came about in March.
Even when consumers are confined to their homes, they still need things. Companies that have adapted to life revolving around the home have seen major success over the last few months.
The CMO Council has selected 25 agile and adaptive brands seeing upturns during the economic downturns worldwide. Selections were made based on financial performance, category sector growth, product or service innovation, as well as marketing and messaging dexterity.
Kate serves as Marketing Coordinator at the CMO Council where she drives the social media engagement strategy and assists in content and creative development for the CMO Council’s biweekly newsletter, required reading, and monthly e-journal, marketing magnified. She is a first point of contact for interviews featured in CMO Council reports as well. Kate holds a bachelors degree in Communication Studies and Foreign Affairs from Slippery Rock University of Pennsylvania and currently resides in the Bay Area with her rescue dog, Archie. When she’s not writing for CMO Council, you can find her chipping away at her endless stack of novels on her bookshelf or writing her own.
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