BRANDS SEEING AN UPTURN DURING THE DOWNTURN

Business opportunity breeds when there are transformational market needs. While the world recovers from pandemic turmoil, a number of brands have benefitted from opportunities triggered by a constrained and restricted home-bound consumer and workforce. The CMO Council has selected 25 agile and adaptive brands seeing upturns during the economic downturns worldwide. Selections were made based on financial performance, category sector growth, product or service innovation, as well as marketing and messaging dexterity.

BRANDS SEEING AN UPTURN DURING THE DOWNTURN