Facing global disruption, business upheaval and looming budget cuts, marketers must chart a sensible path through a devastating global viral outbreak. Yet, most chief marketers are having to make critical decisions without the support of real-time data insights.
This findings in this infographic are gleaned from a survey of 195 senior marketing executives and in-depth interviews from top content strategists as to the state of content marketing, the pitfalls we face in content strategy, and how marketers can get the best ROI from their content creation and distribution strategies.
The CMO Council has selected 20 notable names experiencing hard knocks in 2019
Changes in the global retail marketplace inspiring brands to reinvent go-to-market strategies
Personalized engagement in digital ecosystem reaps rewards
Measuring success of CX engagement strategies
Digital video advertising efficacy: measuring performance
How to keep customers engaged after the point of purchase
Creating brand trust in the digital environment
Taking ownership of customer experience
How telcos and brands can work together to create greater omni-channel experiences
Consumer perspectives on product ownership pain points
Digital ads can be extremely harmful or effective: what consumers love, and what they hate
How ready enterprises across industries are to embrace the Internet of Things
Evolving the omni-channel to advance customer experience