The CMO Council has selected 25 agile and adaptive brands seeing upturns during the economic downturns worldwide.
Facing global disruption, business upheaval and looming budget cuts, marketers must chart a sensible path through a devastating global viral outbreak. Yet, most chief marketers are having to make critical decisions without the support of real-time data insights.
This findings in this infographic are gleaned from a survey of 195 senior marketing executives and in-depth interviews from top content strategists as to the state of content marketing, the pitfalls we face in content strategy, and how marketers can get the best ROI from their content creation and distribution strategies.
