Infographic Female CMO role on the rise worldwide

Senior Female Marketers Eclipse Male Counterparts in Both Salary and Bonuses


The CMO Council has selected 25 agile and adaptive brands seeing upturns during the economic downturns worldwide.

Marketers Flying Blind

Facing global disruption, business upheaval and looming budget cuts, marketers must chart a sensible path through a devastating global viral outbreak. Yet, most chief marketers are having to make critical decisions without the support of real-time data insights.

This findings in this infographic are gleaned from a survey of 195 senior marketing executives and in-depth interviews from top content strategists as to the state of content marketing, the pitfalls we face in content strategy, and how marketers can get the best ROI from their content creation and distribution strategies. 

Top 20 bruised, battered and embattled brands of 2019

The CMO Council has selected 20 notable names experiencing hard knocks in 2019

Changes in the global retail marketplace inspiring brands to reinvent go-to-market strategies

Personalized engagement in digital ecosystem reaps rewards 

Measuring success of CX engagement strategies

Infographic titled

Digital video advertising efficacy: measuring performance

How to keep customers engaged after the point of purchase

Creating brand trust in the digital environment