According to a recent survey by E-consultancy, customer experience will overtake price and product specifications as the key brand differentiator by 2020. Add to this the fact that customers are more digital than ever, demanding an omni-channel interaction model with products and services tailored specifically for them, and it’s safe to say that we are living in the era of the digitally evolved customer, where technology allows the customer to sit at the centre of everything.
If you thought the paper industry was going to disappear, think again. Graphic papers are being squeezed, but the industry overall has major changes in store and exciting prospects for new growth.
Procter & Gamble lit a brushfire in digital advertising this year when it said it was done paying for ads it couldn't prove were served on-screen. "The days of giving digital a pass are over," P&G Chief Brand Officer Marc Pritchard said.
This 2016 study is an reexamination of the 2010 study, by expanding beyond digital to include all print. It looked at 12 applications and three print technologies from 2007-2020. There were some changes in the applications; manuals has been dropped as a separate category and absorbed into general commercial print, and corrugated package printing has been added
How many sales do you think your company misses out on when certain items go out of stock? And, where are your potential customers looking for your products?
A diverse community of merchants and payments industry technology providers will come together to transform fraud and payment risk into revenue at the 2017 CNP (CardNotPresent) Expo, May 22-25, at the Rosen Shingle Creek Resort in Orlando, FL. Merchant registration is available at CNPExpo.com through May 21 and onsite registration opens May 22.
Since 1983, Packaging Strategies has delivered to the world's packaging leaders, the kind of inside, informed news and analysis that cannot be found anywhere else in the world of packaging. We cover the tough issues, the ones other publications and conferences are afraid to touch. But, without this hard-to-get knowledge, you're missing the whole story—you're not operating with all the facts.
As marketers push for greater transparency in how the murky world of digital ad buying works, agencies are rethinking their approach.
Content marketers are on track—with 62% reporting that their organizations are much more or somewhat more successful with their overall content marketing approach compared with one year ago.
TV Still King, But Young Audience Defections/Poor Measurement Limit Growth Spurred by Mobile Technologies, Time Spent With Media and ecommerce Continue Growing
Hundreds of e-commerce fraud-prevention professionals representing merchants worldwide will learn the latest anti-fraud tactics and practical advice from the industry’s foremost experts in digital commerce during the Education Conference of the CNP Expo, May 22-25, at the Rosen Shingle Creek Resort in Orlando, FL.