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According to advertising measurement company Zenith, online advertisers are expected to outspend TV advertisers by $40 billion this year. That means 40 percent of the world’s ad spending is expected to take place online in 2018. Online ad spending first beat out TV as the biggest ad medium last year.
Explore how blockchain technology can be leveraged to enhance insight and improve execution of digital marketing activities.
As the lines between marketing, technology and management continue to blur, MarTech Today surveyed over 800 martech professionals to understand how much marketing technology and operations professionals make, how prolific these roles are, and how often they are promoted.
Top sales leaders at public companies are becoming more prominent in senior executive ranks, and their pay is increasing in parallel. Equilar published the top 50 highest compensated sakes executives in 2017, and analyzes how sales leadership roles have evolved as one of the top named executive officers.
Separating digital customer experience from customer experience overall, in a world where digital and physical “merge”, would be meaningless if we look at it as a “real” separation. The customer is one, regardless of channels and devices. Nevertheless, there are many good reasons to take a deeper dive into what has become known as (the) digital customer experience. One of those reasons: the increasing role technology has in the lives of customers and the ways we conduct business in the broadest sense. And there’s more.
With service now the biggest competitive differentiator, it’s no longer enough to provide efficient, or even tailored service. Today’s customers expect an increasing level of personalization and will choose to buy from the brands that are able to offer service fine-tuned to their specific needs. As personalized service becomes the norm, hyper-personalization is the next step. And, industry leaders are already delivering it to achieve new heights of service excellence.
Today’s CMO—or anyone, for that matter, in a leadership position in a B2B or B2C marketing department—is coordinating many parts of a team, making sure all the parts work together in their distinct roles. To do that, however, CMOs have to vigilantly avoid the silo e ect.
IT buyers are sophistcated and well informed. Regardless if they are quick to make a purchase decision or take their me, they always do their homework. Typically that includes gathering informa on about their own industry and what their competitors are doing, new technologies that are emerging to solve their problems, and who the best vendors are to bring those technologies to their business. Practically speaking, what this means from a content marke ng perspective is that you’ve got to diversify. Considering that IT buyers use an average of five types of content to make a purchase decision (in fact, 40 percent use five types or more), you absolutely need to spread your messages across a variety of di erent content formats.
If you have been doing content marketing for enough time, you’ll soon realise that effective customer engagement requires more than simply publishing the same content to an aggregate audience. No doubt, your CMO or CXO has been talking to you about ‘the individual customer’. In particular, what resonates with the individual; what will keep the individual engaged, what will encourage the individual to return, what will compel the individual to share. Suddenly, your readership has turned into an ‘audience of one’ each of whom have their unique whims, needs, interests and desires. So how then can you make sure you deliver content to so many unique contexts? How can you make your content relevant to each person?
Chairman-CEO David Taylor said in an investor presentation that the company plans to reduce agency and production cost spending by $400 million through the fiscal year ending June 30, 2021. That comes after a combined $750 million in such savings over the past three fiscal years.
Executive expectations across sectors and at companies ranging from seed stage to mature brands suggest CMOs are in more perilous positions than ever.
Less than one-fifth of marketing leaders think it is appropriate for their brand to take political stances, a new survey finds.
Many consumer packaged goods (CPG) companies have yet to understand the importance that the entire packaging value chain has on their overall route-to-market and do not consider packaging digitization as a core business priority.
In partnership with Ascend2, Adestra looked at 154 companies that described their digital marketing plans as very successful, or best-in-class in comparison to their competitors. (Of our original survey, 57 percent said they were very successful or best-in-class.)
Facebook will rank news outlets based on how "trustworthy" they determine them to be, in another News Feed tweak announced by CEO Mark Zuckerberg on the platform Friday.
Amazon's ad business is growing faster than Google's and Facebook's, although the duopoly still dominates
There is much fixing and removal of functional pain points without any tangible enhancement to the overall quality of experiences, let alone creative innovation and delight. The experience gap between what customers expect and what they receive, is getting bigger.
Businesses these days are making significant efforts to delight their customers, and for good reason.
