Nov 2017 - WebRetailer
A deep look into the top 1,000 eBay sellers worldwide.
Nov 2017 - Marketing Magnified
Featuring Danaher Corporation's Danielle Sauvé and HubSpot's Kipp Bodnar
Oct 2017 - Equilar
The numbers are in: Chief Marketing Officers (CMOs) are becoming more prominent in senior executive ranks at public companies, and their pay is rising in kind.
Sep 2017 - MOAT
Brand safety has quickly become top of mind for marketers. The concern is for good reason — almost half (48%) of consumers said they would rethink purchasing or even boycott a brand if it appeared next to content that offends or concerns them, according to a CMO Council study.
But it's a problem the industry can solve. To effectively protect the brands they represent without limiting the scale of their digital presence, marketers must understand the brand safety challenge before them beyond the eye-grabbing headlines. Marketers, publishers, social platforms, technology providers, and academic experts have to work together to balance safety and reach.
Sep 2017 - CrazyLister
The top selling items on eBay in 2017.
Aug 2017 - Business Today
Large companies in India are increasingly focusing on digital transformations due to greater awareness of new operating models, essential to survive disruption. The adoption of the Internet of Things (IoT), automation, robotics and artificial intelligence (AI), combined with design thinking, extends beyond digitally-intense industries such as retail, media and telecom.
For digital technology to yield the maximum business benefit, it needs to transcend the boundaries of marketing and channels, joining up the customer experience with elements of the business – such as sales, customer service, distribution, product development, human resources, research and development, manufacturing, and logistics. Each of these has a role to play in the customer experience and each one of them can be enhanced through data and the insights it surfaces.
Aug 2017 - afaqs!
Rajan Anandan, the Google's vice president for Southeast Asia and India, talks about the current key drivers for internet penetration in the country. He noted that data and smartphone prices as well as the rise of Indic (Indian languages), will continue impact growth.
OPINION: The biggest mistake the media industry tends to make is to separate print and digital operations as though they were mortal enemies. Or worse, paying lip service to the online environment just to be seen to be actually doing something about the internet of things that so rudely disrupted the cosy comfort of the print industry of yore.
With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home (OOH) advertising, it's time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption and impact of billboards, and integrated with other media stats allows brands to further craft effective, integrated campaigns. OOH should play a key role in this space, argues Howard Lonstein, Marketing Manager for Outdoor Network.
Aug 2017 - CXO Today
In the last few decades, telecom services and information technology in India have seen a steady progress. Today we are inching towards a New India. With PM Narendra Modi’s Digital India vision, India is seeing a paradigm shift moving gradually towards a cashless economy, with Digital at the forefront and a more conducive business environment.
Aug 2017 - India Today
Meet Sunil Bharti Mittal, the man who transformed the way Indians kept in touch, from the year-long wait for a landline connection to mobile phones that could be used anywhere and were available to everyone.
Easypr.ng, an online marketing and media content distribution platform has been launched in Lagos. Through the platform, individual and corporate organizations in need of public relations and other marketing services can customize required service to suit their budget plans.
The paper explores Small and Medium Size Enterprises (SMEs) in Saudi Arabia within the context of environmental sustainability. The objective of the study is to examine whether SME’s sustainable marketing competitive advantage through environmental initiatives can positively associate to a firm’s environmental (green) best practices and stakeholder influences; similarly, it also identifies if best practices mediate environmental costs and competitive advantage. A sample of 181 responses are obtained and are analysed using factor analysis, multiple regression and their interaction effects. The findings show that the association between firms that have competitive advantage due to environmental initiatives were found to be significant for best practices and indirect stakeholder influences. Furthermore, the results identified that by using environmental best practices, SMEs can lower their environmental costs to gain marketing competitive advantage. These findings highlight the function of environmentalism and how it can influence practitioners.
A fantastic roundup of stats from the APAC region this month, with data on luxury ecommerce, marketing automation, app usage and mobile payments.
Jul 2017 - Marketing Week
Brands are increasingly keen to use video as part of the marketing mix but what works best and how can marketers ensure it reaches the intended audience at the right time?
This chapter investigates the characteristics, challenges and dynamics of female
entrepreneurship in developing contexts. In so doing, the authors first review the literature on
female entrepreneurship in developing contexts, clustering results by region, they then provide a
focused case study on female entrepreneurship in Jordan. The chapter identifies research gaps
and future research directions, as well as recommendations for policy makers and entrepreneurs.
Companies should allocate budget to researching their customers' needs and wants and digital behaviour before developing a digital marketing strategy, advises digital communications consultant, Sue Disler, in this Q&A with Bizcommunity.com.
From artificial intelligence to rising data intelligence and brand safety, the IAB South Africa council heads have alerted the industry to the latest digital marketing trends for this year. With 2017 well into its second half here is a list of trends that have been preoccupying the minds of the IAB councils. The trends were curated by the IAB South Africa from its council heads.
Jul 2017 - Mobile Marketing Magazine
Online video viewing will rise 20% in 2017, as smartphone and tablet viewing drives lift with 35 per cent increase compared to 2016.