The Rise of the Fractional CMO

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This infographic is based on a C-Suite Scorecard report of marketing effectiveness. The findings contained herein are based on a survey of 120 enterprise business leaders in companies of all sizes. It gave marketing high marks for 2020 performance, and nearly 70% of respondents are confident in marketing’s ability to lead growth recovery in 2021. However, it also identified key areas of performance that need improvement if marketing is to succeed.