• NEWSLETTER | SUBSCRIBE

Download Making MarTech Pay Off Report

To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. Yet fewer than one out of four marketing organizations has a very effective relationship with IT. This infographic highlights how the relationship between marketing and IT makes all the difference when it comes to making the most out of MarTech.