Suresh Balaji

Global Head of Marketing, HSBC Insurance

HSBC Retail & Wealth

Suresh is the Global Head of Marketing, HSBC Insurance at HSBC. He was previously HSBC's Global Head of Marketing Strategy, leading long term strategy for the Global Marketing Function as part of HSBC's Advertising and Marketing Communications Centre of Excellence. He also managed HSBC’s global media investment across various business lines and was responsible for HSBC’s digital marketing, new media strategy and marketing innovation. He has been with HSBC for the last 10 years in various senior positions in Marketing Communications, Product Development, Innovation and Retail across Europe, Asia and the Middle East. His previous role was Head of Marketing for HSBC in the UAE, based in Dubai. Prior to joining HSBC, he worked at United Breweries India on lifestyle brands like Kingfisher. He has also worked for WPP Group as an Account Planner on brands from Colgate Palmolive, Cadbury Schwepps and Pfizer. He started his career in sales at SmithKline Beecham in 1997. Suresh loves history of brands, multi-channel communication and all things advertising. He is a firm believer in the 'future is digital' paradigm and ROI based marketing, and is a self-proclaimed World’s No.1 Superman fan.