Global Executive, Growth Markets Area Marketing Lead & Digital Customer Solutions Lead
Camille Baumann has more than a decade of diverse experience marketing innovative brands. She currently serves as the Global Executive, Growth Markets Area Marketing Lead & Digital Customer Solutions Lead at Avanade, the #1 Microsoft solutions partner providing business technology solutions and managed services to leading companies around the globe. Prior to joining Avanade, she was the Regional Marketing Director - Asia Pacific for SAS, the largest private software company in the world. Camille drove SAS efforts to continue its 36 years of consecutive growth and profitability through positioning SAS as a leader in enterprise value based solutions post acquisitions by competitors into the analytics space. She successfully introduced Digital Marketing capabilities, Customer Advocacy Programs, and performance rigour around the way SAS generates and nurtures customer relationships and has ensured integrated marketing investments are automatically measured, benchmarked and attributable against revenue across 12 markets via a single view using none other than SAS’ own software. Previously, Camille was at Deloitte growing the integrated marketing consulting competency. She led the digital & content strategy for a national telecommunication company and led the CRM strategy for a national sporting body. She played a key role in an Australian first e-commerce solution for a national retailer, while consulting to government organisations on internal communications. Prior, Camille was Group Account Director of a publicly listed marketing communications agency. She enjoyed managing a $30m division, providing strategic advice to a portfolio of more than 200 accounts delivering re-branding, e-business marketing, and advertising/communications services through a team of 20 reports. Earlier, Camille headed up TMP Worldwide Hong Kong as GM, where she took the branch from start-up to profit in under 2 years. Today, she travels extensively for business and has been fortunate enough to have worked out of Sydney, Hong Kong, Shanghai and Kula Lumpur in the capacity of Strategy and Operations Consulting, Marketing Advisor, Project Lead and Business Development for brands such as: Shell, Colgate Palmolive, MSD, HP, FedEx, Corning, McDonald’s, Metcash, Hitachi, Bayer and various government agencies. Camille graduated from University of Technology Sydney with MBA majoring in Marketing and from Macquarie University with Bachelor of Arts, Honours in Philosophy.