Alicia Seah is the Marketing Communications Director at Dynasty Travel, one of Singapore's leading travel agencies and highest ranking travel providers. With more than 16 years of experience in the travel industry, she is responsible for orchestrating and building the brand and making advertising across both digital and traditional channels more effective while fueling business growth. Most recently, she was the Senior Vice President, Marketing and PR at Commonwealth Travel Services Corporation Pte Ltd (CTC Holidays). At CTC Holidays, she headed the Marketing and PR team and directed sustainable developments to enhance CTC Holidays' corporate brand and reputation as the company strived to expand beyond Singapore's shores globally. Alicia graduated from Southern Cross University with a Bachelor in Tourism and Hospitality Management. Alicia started her career in renowned advertising agencies such as Saatchi & Saatchi and McCann Erickson. Throughout her career from advertising to travel agencies such as Chan Brothers and SA (UIC) Tours, Alicia held responsibilities in key account management, product and brand management, sponsorships and marketing leadership roles. The most enjoyable part of her job is connecting with people from all walks of life and she looks forward to working hand-in-hand with the industry to address the challenges that lie ahead.