As the Vice President of Marketing & Communications for Allied World – one of the world’s leading general insurers and part of Fairfax Financial Holdings – Yvette is responsible for the regional marketing team, brand strategy, customer experience, strategic partnerships and full suite of marketing communications in the Asia-Pacific region.
Yvette has 20 years’ experience leading brand and integrated marketing activities at a global, regional and in-country level.
She spent the first seven years of her career delivering strategic brand projects for FMCG and Financial Services clients – starting out her career in Sydney with Landor Associates, before relocating to Japan where she worked with Dentsu and then onto Interbrand in London.
In 2008 Yvette joined RSA Insurance in London, where she held a number of senior roles including Global Brand Manager and Brand Strategy & Activation Manager for RSA’s direct-to-consumer brand, MORE THAN. In 2012, Yvette took the role of RSA’s Regional Marketing Director based in Singapore.
Yvette is a 2012 alumni of The Marketing Leaders Program, Europe and has been a board member for The Marketing Society's South East Asia chapter since 2013.