REPORT

The CMO Council has curated Marketing Performance Indicators (MPIs) from trusted third-party sources, centers of domain knowledge, and proprietary data to inform an analysis on marketing vitality for each of the five major marketing categories:

Marketing Mix + Spend
Organizational Dynamics
Market Outlook + Trends
Customer Affinity + Attachment
Technology Adoption + Execution

Our annual assessment of leading MPIs evidences a defining, milestone year ahead. It is time for marketing to move from its perception as a cost center to that of a command center powered by business-centric, real-time data-driven decisioning.

Here’s a sampling of the many notable insights:

• GenAI and data utilization technologies will enable significant marketing momentum and customer engagement moments to be tracked, attributed and measured for business value.
• Iterative strategic, creative and operational decisions will be data driven. These will be enriched by generative research and real-time market feedback from pervasive social media and search engine sensing.
• A unified and fully aligned marketing supply chain will become adaptive and responsive to customer purchasing influences and chat commerce opportunities across every channel and touch point.

Get your free copy of CMO Council’s Marketing Vitality Index today!