REPORT

MarTech procurement intentions have made a massive swing to embracing new GenAI tools, applications and analytics. Almost 60% of marketing leaders view this area of investment as offering the most value and ROI. This is good news and comes at a critical time: 1 in 3 CMOs say their campaign performance needs improvement or has underperformed. Our newest report, “CMO Intentions 2024,” examines opportunities and challenges impacting marketing planning and spend. We also look at revenue and customer attainment goals, expectations from senior management and board of directors, and differences between B2B and B2C, North America and Europe.

The findings of this report are based on a survey of nearly 200 marketing leaders. Over 90% of respondents hold CMO/CRO/CGO/CXO/SVP/VP titles, and 70% represent large corporations with annual revenues of more than $1 billion. Download your copy of the report today to see how your martech intentions stack up amongst your peers.