REPORT

Report Media Coverage

Forbes

Post-pandemic, the impact of COVID will have a number of ramifications on the way people will live including shopping. Marketers and consumers are anticipating a strong 2021. More

Toolbox Marketing

Digital engagement emerges as the top priority for marketers in 2021, according to a new study. More

AdExchanger

After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65% plan to boost their investments this year after conserving cash over the past year, according to CampaignUS. More

Chief Marketer

There is good news on the horizon. Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021. And just 10 percent plan to reduce. The study, called “Getting It Done in 2021,” surveyed approximately 200 members the CMO Council, a global network of senior marketing leaders, about their expectations for 2021 surrounding budgets, technology investments and organizational performance. Following are the key insights from the report. More

Cision PR Newswire

There's some good news and optimism from global marketing leaders looking for growth recovery in 2021. Nearly two-thirds of those surveyed by the CMO Council say they will boost marketing spend in the coming year and most don't expect to downsize or re-structure their organizations. More

The Drum

A newfound wave of optimism is sweeping through global marketing leaders, according to the CMO Council. A survey showed two-thirds expect to boost marketing spend through 2021 and a majority have ruled out the need to downsize or re-structure for the time being. More

Research Live

US – Almost two-thirds of marketers are planning to increase spending this year and a majority do not expect to cut or restructure their company, according to Chief Marketing Officer (CMO) Council research. More

Media Update

The CMO Council has announced the release of its latest report. The latest results have given good news and optimism from global marketing leaders who are looking for growth recovery in 2021.  More

Hospitality Net

There's some good news and optimism from global marketing leaders looking for growth recovery in 2021. Nearly two-thirds of those surveyed by the CMO Council say they will boost marketing spend in the coming year and most don't expect to downsize or re-structure their organizations. More