A crucial concern for many users is security, a CMO Council survey (in process) of online social network users and trusted business group participants, shows that social networks worry about their personal data being stolen, spam, phishing, accepting third-party application invites, etc. Protecting personal, professional, and corporate reputations is a growing concern as well as the attraction to cyber predators. Despite all the concerns, it is important to plan for breaches, proactively promote good practices, and offer insurance. This paper is a presentation delivered by Donovan Neale-May, executive director of the CMO Council in 2009 outlining the issues and concerns social users had specific to security across these growing digital networks. (Published: 2009)
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