REPORT

Digital innovation at the point of transaction is transforming America’s 200,000 drive-thru lanes, which serve 84 million Americans daily and account for 70% of quick-service restaurant sales.

Source this new guide to on premise, “in the-moment” marketing from the CMO Council and uKnomi. Find out how to seamlessly recognize and reward drive-thru customers at scale, enable profitable suggestive ordering conversations, and satisfy and gratify with faster more efficient service.

Personalized customer identification and engagement systems -- driven by enriched data and automated AI-driven interactions at the point-of-service -- are cost-effective to deploy and can improve operator yield by 20% and more.