NOV 22, 2020
Market World
In a CMO Council global marketer survey, 91% of marketers said that there was an expectation by senior management and board members that marketers drive measurable growth, with one in three saying that their business leaders felt that driving measurable growth was the primary mandate of marketers today. More
NOV 21, 2020
Business2Community
As the owners of CX strategies, marketers recognized the need to use data-driven insights that deliver measurable outcomes. However, getting this data in order often proved challenging. The CMO Council asked marketers to rate their organization’s overall access to customer data that is relevant to their function. According to the research, less than one in five felt relevant data was highly accessible, with 36% saying it was fairly accessible but lacked real-time capabilities and often required manual processes. Another 32% said data insights were hit or miss, with access varying wildly across functions and with little reliability to access. More
OCT 15, 2020
CMS Wire
Recent research published by the CMO Council found that 60% of marketers point to inconsistencies with the depth and granularity of their customer insights. A full 36% admit they don’t have the right data to know their consumers or anticipate their needs. Overcoming these challenges means brands must transform how they listen to their customers. More
SEP 29, 2020
Agility PR Solutions
The Council’s new report, Forging the Future of Customer Experience: Building a Unified Data Foundation for Turning Customer Insight into Action, with research partner Teradata, takes a look at how marketing leaders are approaching the data conundrum and covers the organizational allies required to make the most out of data assets.
Marketers have plenty of data, but now it’s about leveraging that data across channels and organizational touchpoints in real-time and in a way that feels personal, relevant and even anticipatory. This is the marketer’s mandate today. More
SEP 28, 2020
Marketers by AdLatina
The rise of the data-driven marketer propelled the marketing function beyond the role of chief brand advocate and has become a champion of customer experience (CX) and growth driving force. In a CMO Council survey of global marketers, when ranking who these specialists felt were primarily responsible for driving growth strategies and revenue generation, marketers ranked themselves first, even above the CEO. More
SEP 25, 2020
Retail Touch Points
Marketing and communications are two sides of the same coin, but their respective teams are often at odds within retail companies. Marketers are immersed in a world of directly measurable KPIs. In contrast, the sales impact of earned media like social posts that’s generated by the communications team can be ephemeral — but that doesn’t make it any less valuable.
“They have always had a rocky relationship because they compete for resources, but today digital content is playing a huge role in sales and how people feel about their brands,” said Tom Kaneshige, Chief Content Officer at the CMO Council in an interview with Retail TouchPoints. “Most people are hunkering down in their homes and consuming and sharing content. The rise of e-Commerce during this is indicative of how important earned media has become.” More
SEP 24, 2020
The Customer
These are the key findings in a new Chief Marketing Officer (CMO) Council report, produced in partnership with Teradata, entitled “Forging the Future of Customer Experience: Building a Unified Data Foundation for Turning Customer Insight into Action.” The report takes a look at how marketing leaders are approaching the data conundrum and covers the organizational allies required to make the most out of data assets. More
SEP 22, 2020
Cision PR Newswire
Recent CMO Council research highlights that three out of four senior marketing leaders feel their jobs could be on the line if CX strategies don't deliver profitable results. Moreover, 77% of CMOs admitted they were yet to realize the full revenue potential of today's connected customer.
The report is based on the CMO Council conducting a survey of 220 marketing executives as well as 10 in-depth interviews with executives from Ameritrade, Cisco, Comcast, Constellation Research, Gap, HSBC, Juniper Networks, Rodan+Fields, Visa and Vodafone. More
SEP 22, 2020
Retail Today
Recent CMO Council research highlights that three out of four senior marketing leaders feel their jobs could be on the line if CX strategies don’t deliver profitable results. Moreover, 77% of CMOs admitted they were yet to realize the full revenue potential of today’s connected customer.
The report is based on the CMO Council conducting a survey of 220 marketing executives as well as 10 in-depth interviews with executives from Ameritrade, Cisco, Comcast, Constellation Research, Gap, HSBC, Juniper Networks, Rodan+Fields, Visa and Vodafone. More
SEP 22, 2020
AP News
These are the key findings in a new Chief Marketing Officer (CMO) Council report, produced in partnership with Teradata, entitled ” Forging the Future of Customer Experience: Building a Unified Data Foundation for Turning Customer Insight into Action.” The report takes a look at how marketing leaders are approaching the data conundrum and covers the organizational allies required to make the most out of data assets. More
SEP 22, 2020
Street Insider
Marketers have plenty of data, but now it's about leveraging that data across channels and organizational touchpoints in real-time and in a way that feels personal, relevant and even anticipatory. This is the marketer's mandate today. More
