REPORT

SELECTED CONTENT FROM THE REPORT

Report Media Coverage

Diginomica

GDPR is a wakeup call to marketing and beyond – and not just those with business ties to Europe. Barb Mosher Zinck muses on fresh data from the CMO Council and looks at where we go from here. More

Sec Solution

A survey conducted in the third quarter of 2018 on a sample of 227 senior marketing managers from  CMO Council and SAP  shows that more than half of the respondents will no longer use the so-called "behavioral data" of users collected from browser browsing and historical research on search engines online, so as not to run the risk of incurring violations of the GDPR . More

Street Fight Magazine

In a Q3 2018 survey of 227 senior marketing executives worldwide conducted by CMO Council and SAP, 54% of respondents said they anticipate that they’ll no longer be able to use behavioral data like web browsing data and search histories if they want to stay compliant with the GDPR. More

MediaUpdate

  According to data from the CMO Council, in partnership with SAP Customer Experience, marketers from organisations who took the lead in preparing to meet and exceed GDPR data standards noted increased trust and engagement levels with customers. Here's what the data has revealed. More

PuroMarketing

An analysis, prepared by the CMO Council and SAP, has asked what types of data marketers take for granted that they will lose because of the regulations. Marketing managers are quite clear about what will begin to disappear from their list of useful information. More

MarTechSeries

CMO Council Study Points to Opportunities, Responsibilities and the Realities of Customer Data Protection and Customer Engagement in a Post-GDPR World.  More

eMarketer

In a Q3 2018 survey of 227 senior marketing executives worldwide conducted by CMO Council and SAP, 54% of respondents said they anticipate that they’ll no longer be able to use behavioral data like web browsing data and search histories if they want to stay compliant with the GDPR. About half indicated that third-party data and email addresses may not be safe to use under GDPR. More

Loyalty 360

  According to data from the CMO Council and SAP Customer Experience, brands that prepared to meet GDPR data standards, which went into effect on May 25th, noted increased trust and engagement levels with customers. Respondents to the CMO-SAP survey agreed that the implementation of GDPR standards reinforced brands’ responsibility to protect customer data, but more successful organizations seized this responsibility to create optimized experiences. More

Privacy Italia

What are the most exposed data to the new GDPR standards in digital marketing? A survey conducted in the third quarter of 2018 on a sample of 227 senior marketing managers from  CMO Council  and  SAP  shows that 54% of those interviewed will no longer use the so-called "user behavioral data" collected from browser browsing and research on online search engines to avoid the risk of incurring GDPR violations. More

Pixalate Blog

Citing a CMO Council and SAP study, eMarketer details which types of data the General Data Protection Regulation (GDPR) is expected to impact the most. More

MediaPost

GDPR is driving many firms to change or upgrade their email marketing systems — but not to go much further, according to GDPR: Impact and Opportunities, a study by the CMO Council in partnership with SAP Customer Experience. The CMO Council surveyed 227 senior marketing executives to assess their readiness for GDPR. Of that group, 27/% expect to upgrade their email marketing platform, 42% to modify it and 2% to replace it. But 29% anticipate no change. More

MarketingDive

Marketers that were prepared to meet and exceed the European Union's General Data Protection Regulation (GDPR) standards introduced in late May have seen increased consumer trust, loyalty and engagement levels, according to a new survey by the CMO Council in partnership with SAP Customer Experience. The survey, whose findings were provided via email to Marketing Dive, drew from 227 senior marketing executives.   More

McLellan Marketing Group Staff

According to data from the CMO Council, marketers from organizations who took the lead in preparing to meet and exceed GDPR data standards noted increased trust and engagement levels with customers. While survey respondents agreed that the implementation of GDPR standards reinforced a responsibility to better protect their customer’s data, the issue became whether or not an organization would seize on the responsibility and turn regulation into optimized experiences. More

AList Daily

A brand’s attitude toward GDPR compliance is directly linked to a commitment to customer experience, the CMO Council found in a white paper released on Wednesday. More

Gigya

Conducted in the spring of 2018, the survey gathered results from more than 200 marketers across the globe. While focusing primarily on marketing’s role in GDPR readiness programs, it also covers issues involving the roles of IT and security stakeholders in compliance efforts. More

MarketingWeek

While most marketing leaders see GDPR as an opportunity to secure trust, loyalty and experience, laggards assume it is someone else’s problem. In fact, 39% of this group do not feel GDPR applies to them. More

Online Video Net

While some organizations saw the May 25 enforcement deadline for the General Data Protection Regulation (GDPR) as the finish line for compliance, leading edge marketing executives saw the day as a starting point of a journey to reinforce trust and actively improve the customer experience. According to data from the CMO Council, in partnership with SAP Customer Experience, marketers from organizations who took the lead in preparing to meet and exceed GDPR data standards noted increased trust and engagement levels with customers. While survey respondents agreed that the implementation of GDPR standards reinforced a responsibility to better protect their customer’s data, the issue became whether or not an organization would seize on the responsibility and turn regulation into optimized experiences. More

Velocitize

The CMO Council and SAP recently polled marketing chiefs to establish readiness to comply with GDPR and found only half the marketers polled have a compliance plan for GDPR and have started implementing it; 23% have a plan, but haven’t started implementing and 26% either don’t have a plan or aren’t sure. More