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Report Media Coverage

ClickZ

According to the CMO Council, only 14% of marketers believe that customer-centricity is a hallmark of their companies today. So it’s clear, there’s still a lot of work to be done. There are, however, three fundamental steps to creating a customer-centric organization. First, you need to not just say that you put the customer first, but actually believe and enact a strategy that’s built around your customer. Second, you need to build meaningful relationships with your customers. Third, you need to focus on what the customer wants and needs. More

Harvard Business Review

Companies have been trying to adopt customer centricity for nearly 20 years now. But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” More