There has been little research into how broadly such incidences are eroding consumers’ trust in brands. This is the impetus for Secure the Trust of Your Brand™, a major thought leadership initiative fielded by the Chief Marketing Officer (CMO) Council. This comprehensive research effort is designed to better understand the degree to which information security, business continuity, and infrastructure integrity is shaping and determining brand assurance, confidence and value among consumers. The study includes insights from C-level executives and senior marketing decision makers and delivers the first 360-degree view of the impact of digital security and infrastructure integrity on corporate reputations. It also points out what companies can and should do to protect and enhance their brands in this digital world.
Findings of the Secure the Trust consumer audit may be seen to resemble the rumblings of an active volcano. As the number of security breaches such as ID theft, computer spyware and viruses, and e-mail scams increase worldwide, the more consumer frustration—and pressure on business to respond—builds. It’s only a matter of time until a fissure opens up separating customer and corporation. Unless businesses respond to this pressure in timely and positive way, there will be an eruption of major proportions.
HOW TO ACCESS FULL REPORT
If you are a registered CMO Council member, upgrade to a Premium Membership. Not only will you gain access to this report, you will also gain access to over 300 full data reports and studies. Premium membership delivers access to all reports, the CMO Council Insight Center and the private mentorship community, CMO+.
If membership is not the right fit, a library subscription provides access to the reports and content you value. As a subscriber, you will gain unlimited access to all CMO Council content, including over 300 reports, executive summaries and white papers as well as unlimited access to thousands of data points and articles in the curated Insight Center.