Secure the Trust of Your Brand is a major thought leadership initiative being undertaken by the Chief Marketing Officer (CMO) Council that promises to raise awareness and influence thinking about security among leading corporate marketers, brand managers and other executives. The global research initiative will provide the first comprehensive view of how digital security policies, processes and practices, as well as data and infrastructure integrity are impacting corporate reputations, and brand credibility.
Sponsored by Symantec Corporation and Factiva, Secure the Trust of Your Brand , involves extensive research and analytics by business schools such as Emory University’s Zyman Institute of Brand Science, leading media publishers, information service providers, and other experts. The goal is to assess how much security now influences customer consideration, acquisition and retention. Leading brands in banking, insurance, securities, data management, retail, healthcare, technology, transportation, travel, hospitality and professional service sectors are represented on the program’s board.
New Initiative! Extending the conversations from Secure the Trust of Your Brand, Protection from Brand Infection , a new strategic interest study, will focus on enterprise brand protection and take a deep dive into the brand image and integrity issues and implications of online counterfeit sales, gray market knock-offs, phishing attacks, cyber squatting, email scams, online brand and trademark abuse, domain kiting, pay-per-click fraud, copyright and patent infringements, as well as product piracy and fakes. Learn more »