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Interviews

Interview

Ram Krishnan

Chief Customer Officer,
PepsiCo Inc.

Global brands in the food and beverage industry reach local and global markets, and the taste profiles in different parts of regions and countries can vary greatly. These brands all adapt to accommodate their consumers, and depending on the consumer group, we ensure the brand messages transfer and r... More

Interview

Jennifer McCarthy

Former Vice President of Global Brand Design, Marketing & Operations,
Starwood Hotels & Resorts Worldwide, Inc.

It is important, in McCarthy’s experience, for global brands to adapt, modify and localize their branded and creative content for different markets and geographies while maintaining the core brand essence globally. For each of its hotel brands, Starwood developed brand positioning, brand programmi... More