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The Age of the Adaptive Marketer $50 US*
Meeting the Needs of the Connected Customer with Adaptive Brand Content
Presenting brand materials in a manner that maintains brand identity while also adapting to geographical and cultural customer preferences is a critical challenge for marketers today. Increasingly discerning consumers expect – if not demand – that the materials brands present across sales, marketing and service touch points are timely, relevant and reflect the customer’s unique c...
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The Impact of Connectedness on Competitiveness $50 US*
Creating Business Value From Operational Insight Driven by the Industrial IoT
The Industrial Internet of Things will transform business and industrial performance, delivering significant improvements in operational efficiency and uptime, as well as growth from new business models, products, services and customer experiences. Still, despite keen interest and growing expectations, most companies are unprepared to take advantage of IIoT technology and have no clear strategic ...
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Ambush Marketing $50 US*
A Global Legal Perspective
The Global Advertising Lawyers Alliance (GALA) released "Ambush Marketing: A Global Legal Perspective," which summarizes laws and other rules governing ambush marketing in 52 countries around the world. Ambush marketing, a controversial marketing practice that pits non-sponsors against rights holders, is as prevalent as ever as marketers seek to associate themselves, rightly or wrongly, with signi...
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More Gain, Less Strain $50 US*
Optimizing Marketing Partner Performance and Value in a Digital World
Just 9 percent of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities in the digital age, in contrast to 22 percent who view their agencies as struggling to transition their business models and service offerings. Another 51 percent of the 250-plus senior marketers surveyed in the CMO Council study see their agencies as playing ...
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Renovate to Innovate $50 US*
Building Performance-Driven Marketing Organizations
As businesses in every industry work to transform themselves, CMOs are being tasked with driving the bottom line as business strategists. No longer just brand managers, marketing executives are now hired as change agents and decision-makers. The CMO Council sat down with over 20 newly appointed CMOs and delved into the challenges and nuances of their role. In addition to these interviews, the repo...
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Unify to Multiply $50 US*
Marketing Ecosystem Effectiveness
Marketing must embrace the mandate for real-time adaptive marketing. Yet, in today’s increasingly complex, distributed and digitally driven marketing ecosystem global marketers are being challenged to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. Becoming more agile at exploiting opportunities, pre-empting issues or th...
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Competitive Gain In The Demand Chain $50 US*
Go-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value creation and competitive advantage for any consumer or business marketer. But, this study finds that far too many marketing executives have never assessed demand chain performance, nor...
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Understanding the Critical Factors to Achieving Marketing Supply Chain Operational Effectiveness and Optimization $50 US*
A Mapping + Tracking The Optimized Marketing Supply Chain Initiative
There is an epidemic that threatens the optimized Marketing Supply Chain. As Marketers seek to provide the most timely, fresh and of-the-moment content to customers and channel alike, old, over-ordered or un-utilized materials tend to be stored, destroyed or ignored, left to sit an occupy costly space in offices to warehouses. High levels of waste can generally be attributed to limited access to m...
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Define Where to Streamline $50 US*
Sponsored by:NVISION®...
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Bottom Line From The Front Line $50 US*
Achieving Go-To-Market Advantage Through Enhanced Capabilities
Driving the Bottom Line from the Front Line addresses the challenges facing global companies in their quest to develop world-class go-to-market capabilities. The study represents a "scorecard" that highlights an alarming trend among multinational companies: marketing and sales leaders give themselves decidedly poor marks when assessing their own go-to-market effectiveness. (Published: 2008)...
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Calibrate How You Operate $50 US*
Improving Marketing Yield, Visibility and Process
Profitable customer relationships are the lifeblood of any commercial enterprise. Yet companies do a decidedly poor job of nurturing, cultivating or even reactivating customers in order to drive sustained revenue growth, loyalty and bottom line performance. Marketers are flying blind when it comes to leveraging customer data and analytics. Few companies look within their own data silos to extract ...
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Perfect How You Project $50 US*
Assessing Diligence and Discipline in the Planning Process
The Perfect How You Project survey of over 340 financial professionals revealed that executives and financial staff, from a broad industry spectrum of small, medium and large companies, unanimously agreed that budgeting, forecasting and reporting are essential or very important to their business success. However, over 65 percent admitted they are not agile or adaptive in their financial practices,...
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Market Viligance, Product Diligence $50 US*
Powering Product Marketing Effectiveness
Competitive global forces and factors are pressuring technology companies to constantly monitor, calibrate and adjust product development, build and delivery in the face of continuous and often unpredictable demand and supply chain dynamics. Adaptive pricing, agile response to competitive moves, effective stewardship of individual products, as well as astute management of product portfolios have b...
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