REPORT

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MediaPost

Too many marketers continue to rely on last-click attribution, according to a report by ClickZ, without understanding the value played by all touchpoints in the customer journey. Here are six drivers of multi-touch attribution, by author Sam Carter,that will play a big role in 2018. More

Forbes

Recently, while visiting the West Coast, I had the opportunity to attend an incredible meeting of board members and executives from a variety of organizations and industries. More

Hospitality Net

The CMO Council and Deloitte study found that 70% of CEOs expect CMOs to lead this effort. Yet according the study, just 1 in 6 of the 200 participating CMOs reported spending a lot of their time teaming with leadership executives on global business and strategy. More

MarkLives

According to a report by the CMO Council, 68% of CEOs expect CMOs to act as primary growth/revenue drivers in their businesses. More

Campaign US

Don't let technology distract you; put it to good use, says Deloitte's first CMO. More

Adweek

Spotify booms, Snapchatters' habits and brand-safety concerns More

Adweek

Stop marketing and start engaging. More

CMS Wire

It’s not surprising when you look at the current landscape of content management systems that many companies are reevaluating their use of web CMS technologies and experience platforms. More

Markitects

According to a new report from the CMO Council and Deloitte LLP, the role of the CMO has become much more complex in today’s digital, always-on world. More