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JAN 1, 2018
Too many marketers continue to rely on last-click attribution, according to a report by ClickZ, without understanding the value played by all touchpoints in the customer journey. Here are six drivers of multi-touch attribution, by author Sam Carter,that will play a big role in 2018. More
DEC 21, 2017
Recently, while visiting the West Coast, I had the opportunity to attend an incredible meeting of board members and executives from a variety of organizations and industries. More
DEC 6, 2017
The CMO Council and Deloitte study found that 70% of CEOs expect CMOs to lead this effort. Yet according the study, just 1 in 6 of the 200 participating CMOs reported spending a lot of their time teaming with leadership executives on global business and strategy. More