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MediaPost

Too many marketers continue to rely on last-click attribution, according to a report by ClickZ, without understanding the value played by all touchpoints in the customer journey. Here are six drivers of multi-touch attribution, by author Sam Carter,that will play a big role in 2018. More

Forbes

Recently, while visiting the West Coast, I had the opportunity to attend an incredible meeting of board members and executives from a variety of organizations and industries. More

Hospitality Net

The CMO Council and Deloitte study found that 70% of CEOs expect CMOs to lead this effort. Yet according the study, just 1 in 6 of the 200 participating CMOs reported spending a lot of their time teaming with leadership executives on global business and strategy. More

MarkLives

According to a report by the CMO Council, 68% of CEOs expect CMOs to act as primary growth/revenue drivers in their businesses. More