News Coverage

Localization is a crucial piece of a larger personalization effort. A CMO Council study found that 63% of marketers are unsatisfied with their localization efforts, yet 75% are allocating less than 10% of their budgets toward improving those efforts. Such marketers recognize the importance of communicating appropriately across global markets but they continue to merely talk the talk.

According to CMO Council study, 78 percent of brand marketers said they've been negatively impacted by unintended assocaitions with objectionable content. With streaming music and podcasts on the rise in the past year, advertisers should take advantages of audio channels in crafting brand strategy.

According to the new CMO Council report, entitled “Turn Up The Volume: Rethinking Where and How Customer Voice Enhances Experience,” marketing leaders across Europe believe current listening initiatives are only “fairly good.” They believe brands have perfected listening through corporate owned and operated channels but still struggle to source customer insight across largely unstructured digital domains including social media.

Social media channels offer a real-time look into consumer experience, but many European brands don’t bother to listen, according to the CMO Council.

Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these “self expression channels” to listen more effectively to the voice of the customer. 

This is why it is striking that many marketers in Europe do not use these platforms to listen to the "voice" of their audience. About 40% of European marketers who participated in a new, pan-European survey published today by the CMO Council, admits that it fails to collect timely information directly from social media. The study, conducted in collaboration with SAP Customer Experience and Hootsuite, revealed that 39% of participants are also unable to "translate" social media content into wider information about intercultural behaviors, needs, preferences or intentions.

According to the new CMO Council report, entitled “Turn Up The Volume: Rethinking Where and How Customer Voice Enhances Experience,” marketing leaders across Europe believe current listening initiatives are only “fairly good.” They believe brands have perfected listening through corporate owned and operated channels but still struggle to source customer insight across largely unstructured digital domains including social media.

No longer the marketing boss’s long-term nemesis, the financial chief is forming an alliance to benefit business.

How to use data in brand strategy to engage emotionally connected buyers and evoke feelings of loyalty.

European companies' database may have taken a massive hit after GDPR went into effect, but they remain optimistic with the increase in engagement rate. 

The CMO Council, a network of more than 15,000 marketing executives from a range of global industries, has been dedicated to knowledge exchange, thought leadership, and relationship building for 15 years. The influential group helps members achieve success in a rapidly shifting environment through perks that help them learn, engage, and grow. With enhanced solutions, including new talent sourcing opportunities, on the way, the CMO Council is continually finding new ways to serve its growing membership community, according to Donovan Neale-May, Executive Director. 

As customer expectations continue to increase, CMOs are tasked with the ability to understand how the business works economically and competitively, and how the marketing function can effectively support and advance the company’s strategic agenda.

With more small- and medium-sized businesses switching to Amazon Marketplace to sell their products, the platform is becoming an attractive platform for online retailers as it enables them to reach an array of shoppers, while utilizing Amazon’s shipping and fulfillment capabilities.

The tools that are prized by the modern Chief Marketing Officer (CMO) continue to change as marketing becomes ever more technologically oriented. 

Advancements in cloud technology and AI are driving a seismic shift in customer behaviour towards higher expectations in customer experience, and many companies are going onboard with the trend.

The AMI has negotiated a heavily discounted CMO Council premium content subscription offer for AMI Members with savings of over $AU400. This influential marketing think tank based in the United States curates global market insights and publishes best practice studies, reports and publications. Its 15,000 members in 110 countries control some $500 billion in annual, aggregated marketing spend.

The Chief Marketing Officer (CMO) Council launched the Insight Center, a subscription service for marketers seeking real-time global knowledge and intelligence. The new service is available to CMO Council Premium Members as part of their enhanced membership. General access to the Insight Center is available for an annual subscription of $99  per year.

The Chief Marketing Officer (CMO) Council has set in motion a new subscription service for marketers seeking real-time global knowledge and intelligence in a portal. The Insight Center service is available to CMO Council Premium Members as part of their enhanced membership. Furthermore, the service houses over 1,100 individual marketing facts and statistics, 300+ of the latest senior executive appointments across marketing, a global calendar of industry events, experience and branding and hundreds of curated charts, and graphs and infographics from a range marketing research sources.

The Chief Marketing Officer (CMO) Council has announced the launch of the Insight Center (www.cmocouncil.org/insight-center), a new subscription service for marketers seeking real-time global knowledge and intelligence in an easy to navigate portal. The new service is available to CMO Council Premium Members as part of their enhanced membership. General access to the Insight Center is available for an annual subscription of $99 USD/year.

Innovating around the customer experience is one of the few ways that companies today can stay ahead of competitors and disruptive forces.