News Coverage

Too often, “omni-channel” really means “we have a great digital channel.” But consumers expect responsiveness across channels—including the physical.

Marketer responsiveness to consumer feedback has become a key factor in brand performance, according to a report from the Chief Marketing Officer (CMO) Council.

Everyone wants to be agile, right? Here's what CMOs say is holding them back.

Research by CMO Council has found that 45% of businesses are fairly responsive to customer feedback and customer needs, whilst 36% say it depends on the channel or situation, though they do try to respond quickly.

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.

Satisfacer las necesidades del consumidor es absolutamente clave para llegar primero a su bolsillo y después a su corazón.

La máxima del marketing es conectar con los gustos, preferencias y necesidades del cliente –actual y potencial– y para ello es fundamental conocer qué demanda este.

In an era of hyper-segmentation and personalization, can mainstream marketing still provide total relevance?

Just 16% of marketers believe they are truly responsive to consumer needs, a failing attributable in part to the way most brands have leveraged digital channels to date, a study from the CMO Council has revealed.

Just 16% of marketers rate their organisations as extremely good at responding to consumer input on products, packaging and programmes, according to a new report.

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance.

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance.

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance. 

“Customers fully expect for brands to engage at the speed of light,” says CMO Council SVP Liz Miller.

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report released today.

How quickly marketers respond to consumer feedback greatly impacts brand performance.

Only 16% of marketers feel their organizations are extremely responsive to the consumer, according to the Chief Marketing Officer Council in a survey report released today.

Eighty-six percent of retailer CMOs are planning to invest in AI and machine learning this year, according to a study by Persado.

Taking a leaf out of direct mail's playbook, hyperlocal influencer marketing could be the answer to your brand's personalisation problems, writes Taryn Williams.

According to a new study from the CMO Council and SAP Hybris, 47% of U.S. and European consumers surveyed said they will abandon a brand if it repeatedly provides “poor, impersonal or frustrating” customer experiences.