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De hecho, según una encuesta que llevó a cabo el CMO Council a 2.000 personas en Estados Unidos,Canadá y el Reino Unido, la gente cree más en otras fuentes que en Facebook, Twitter o Instagram. Losamigos, la televisión, los motores de búsqueda y los periódicos, hoy por hoy, son más confiables.

According to a survey conducted by the CMO Council and the Dow Jones, the most offensive consumer behavior was fraudulent or misleading advertising. The survey was conducted to collect data from consumers in North America. Of these, 22.6% said that what they did not like about marketing their brands was misleading ads, fake ads, or scams, followed by 11.3% of ads that were annoying and 11.2% of them. In addition, employees who are unable to provide product information also participate.

According to a recent study from The CMO Council, however, this could be causing a lot of damage to many brands. The survey looked at how a variety of negative ad experiences will impact consumers and their opinions of brands. 37% said that if they see an advertisement near ‘objectionable’ content, they will lose trust in that brand, and it can change the way they think about the brand, even to the point of whether or not they will make a decision to buy.

Earlier this month, in a widely reported move, both Delta and Bank of America pulled their sponsorship from the New York City-based Free Shakespeare in the Park production of Julius Caesar. The companies were worried about the political angle the production was taking and potential brand damage. Their response to the situation reinforces the latest research from the CMO Council. Titled, Brand Protection From Digital Content Infection, the research focuses on how consumers react to what brands do.

A new How Brands Annoy Fans study has again highlighted the potentially detrimental impact of publishing ads near offensive content after it found that two-thirds of consumers think more negatively about a brand if it delivers poor advertising experiences. The study, conducted as part of a Brand Protection From Digital Content Infection whitepaper by CMO Council and Dow Jones, takes a closer look at the impact of ad environments on consumer perceptions and purchase intent, a subject that has grown in importance for marketers since the turn of the year due to the high-profile extremist ad content fallout on YouTube.

Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones. The report was based on data from a survey of more than 2,000 consumers in North America and the United Kingdom.

Almost two-thirds (63%) of consumers would respond more positively to a social media ad if it appeared on a more traditional advertising channel, according to the CMO Council. Social media ranked behind friends, TV, search engines and newspapers as a trusted source and 60% of consumers say offensive content is causing them to consume more content from established media sources.

Both marketers and consumers have less and less confidence in digital advertising channels. A new report from the CMO Council shows that social media is at the top of the top 5 of least reliable sources. Over 60 percent of respondents would be more confident in a social media ad if they would be spread through a more traditional advertising platform.

A poor approach to brand safety will cost companies sales according to a new study called “How Brands Annoy Fans.” The researchers looked at digital brand safety from the consumer’s perspective and found that consumers are punishing even preferred brands if they don’t use trusted media platforms or take active steps to control the integrity of their ad environments. The goal was to assess the impact of digital advertising experiences on consumer perceptions and purchase intent.

There’s a reason Facebook has been focusing on allowing advertisers to have more control over the kind of content that their ads get placed next to. It’s because readers do notice it when your ads come up next to questionable or controversial content. At least that’s what the new survey from the CMO Council found. More specifically, about 37 percent of the people surveyed said they think negatively of brands when their ads are next to content objectionable content.

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Back in March, The Times revealed that both the Google Display Network (GDN) and YouTube were broadcasting advertisements following offensive content such as extremist and violent videos, and a recent survey by The CMO Council found that brands were indeed being affected by the association.

A good thing for marketers to pay attention to, via Marketing Charts: The Most Bothersome Aspect of Brand Marketing Is, "Consumers don’t necessarily dislike advertising – in fact, in some instances they like it. But what really irks them most about brand marketing is false or misleading advertising, according to a new CMO Council study [download page] produced in partnership with Dow Jones. In fact, this is the single biggest bother with brand marketing, per the consumers surveyed, far ahead of irritating TV commercials and brands not keeping their promises.”

The CMO Council published results of a new study from Pollfish, of adults in the US, UK and Canada, which indicated that 48% of consumers will even abandon brands they love if their ads run alongside offensive online content. 37% say it will change the way they feel about a brand, 11% say they will discontinue using it. And, 9% say they would become a vocal critic of the brand. (Sullivan, 2017)

It isn’t just marketers who are losing trust in digital advertising channels, with a new study suggesting consumers also have concerns. According to a report by the CMO Council, social media is the “least trusted” by consumers of the top five, while three-quarters (63%) would respond more positively to a social media ad if it appeared on a more traditional advertising channel.

According to the CMO Council, 60 percent of consumers across the USA, UK, and Canada say that offensive content appearing on the likes of Facebook and Twitter had already caused them to consume more content from “established media channels”. 48 percent of respondents will abandon even brands that they love if their ads appear next to ‘objectionable’ online content or on fake news sites.

When companies advertise next to objectionable content, 37 percent of consumers say they rethink purchasing from those brands, a CMO Council study called “How Brands Annoy Fans” revealed.

The importance of being in tune with one's client and their brand is highlighted today with the publication of a survey by the CMO Council, in partnership with Dow Jones, of 2,000 consumers who say they are willing to “vote with their feet” and defect from brands who fail to control where their ads appear.

According to a CMO Council study of 2,000 adults in North America and the United Kingdom, nearly half of customers would reconsider or boycott products and companies that were seen advertising near objectionable online content. That’s right, anything deemed offensive, rude, or even just mean could lose your customers faster than a bad diversity report.