News Coverage

93% of manufacturers view the ownership experience as a significant brand differentiator, but are missing opportunities to build relationships with customers, according to research by the CMO Counciil.

Research by the Chief Marketing Officer (CMO) Council highlights the need for leading brands in the $12 trillion consumer durables market to improve commitments to quality aftermarket service, 24/7 multi-channel customer support, and timely and efficient repair and parts replacement that is not dependent on retail partners. 

New research from the CMO Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector.

A report by the Chief Marketing Officer (CMO) Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector.

A new study from the CMO Council reveals that while most brands identify enhancing the product ownership experience as a key differentiator, there’s a significant gap in their efforts to take advantage of post-purchase revenue, profit and relationship-building opportunities.

According to a CMO Council study, 72% of brand advertisers engaged in programmatic buying were concerned about brand integrity and control in digital display ad placement.

A study by the CMO Council found two-thirds (67%) of brand marketers said media-buying firms should bear the primary responsibility for ensuring that brand reputation is not compromised by controversial, irrelevant or damaging ad placements.

Research from the Chief Marketing Officer (CMO) Council identifies consumer sentiment and the discrepancies in how manufacturers and retailers view and approach aftermarket consumer products, from revenue and profit to relationships with other companies and consumers. 

Research among consumer, marketer and retailer audiences by the Chief Marketing Officer (CMO) Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector.

CMO Council research reveals disparities in revenue and customer relationship-building opportunities as manufacturers and retailers struggle to drive profitable post-purchase experiences.

The CMO Council has released new research on the impact of programmatic media buying and automated digital ad placement on brand reputation, consumer perception, and customer trust.

Two-thirds of marketers worldwide say it is media buying firms that should be responsible for sound ad placement, according to a survey by the CMO Council. 

Nearly eight in 10 (78 percent) of marketers believe fallout from the brand-safety crisis has damaged their brands, according to a recent study by the CMO Council. 

According to a study by the CMO Council two-thirds of brand marketers worldwide place onus on media buying firms to ensure proper ad placement.

According to a study by the CMO Council, 67 per cent of brand marketers hold media buying firms accountable for ensuring proper ad placement. 

According to a recent study, CMO’s are focused on making sure that their brands are safe when it comes to ad placement. For instance, if your brand represents something positive, and it is placed next to any type of offensive content, it will look conflicting and alienate the desired audience.

A CMO Council study found that one-third of consumers rethink purchasing from brands when they see them advertised next to objectionable content.

A recent study from the CMO Council found that more than 70 percent of CMOs are “feeling pressure” from brand safety issues and 37 percent have pulled content due to brand safety issues.

A report by the CMO Council reveals that 72 percent of CMOs are facing pressure from their own bosses to figure out the trust issue between brands, agencies, publishers and customers, and gain tighter ad controls

A report by the Chief Marketing Officer (CMO) Council analyzes the impact of digital advertising experiences on consumer perceptions.