News Coverage

According to new research from the CMO Council and Deloitte sheds light on the changing role of the CMO from chief brand build and storyteller to chief growth officer.  But what does it take for a Chief Marketing Officer to make the transition from their traditional role to take on new goals?

GDPR is a wakeup call to marketing and beyond – and not just those with business ties to Europe. Barb Mosher Zinck muses on fresh data from the CMO Council and looks at where we go from here.

The CMO Council leveraged insights to create 5 key plays all growth-driving CMOs should have in their strategic playbook. These growth leaders stem from a combination of newer brands experiencing rapid growth, as well as more established brands that are leveraging unique marketing-led strategies to drive new routes to revenue. 

When it comes to key skills driving the growth agenda, CGOs put more emphasis on data and intelligence analysis and market insights and knowledge, where CMOs key in on storytelling in a digital world and brand building. Both leaders place a holistic view of CX as a key skill to drive growth.

According to the CMO Council, marketers 'plays' – common goals, mandates and approaches – provide a glimpse of how today’s marketing vanguard is helping advance the growth agenda and reshape the role of the modern CMO.

A survey conducted in the third quarter of 2018 on a sample of 227 senior marketing managers from  CMO Council and SAP  shows that more than half of the respondents will no longer use the so-called "behavioral data" of users collected from browser browsing and historical research on search engines online, so as not to run the risk of incurring violations of the GDPR .

In a Q3 2018 survey of 227 senior marketing executives worldwide conducted by CMO Council and SAP, 54% of respondents said they anticipate that they’ll no longer be able to use behavioral data like web browsing data and search histories if they want to stay compliant with the GDPR.

  According to data from the CMO Council, in partnership with SAP Customer Experience, marketers from organisations who took the lead in preparing to meet and exceed GDPR data standards noted increased trust and engagement levels with customers. Here's what the data has revealed.

An analysis, prepared by the CMO Council and SAP, has asked what types of data marketers take for granted that they will lose because of the regulations. Marketing managers are quite clear about what will begin to disappear from their list of useful information.

CMO Council Study Points to Opportunities, Responsibilities and the Realities of Customer Data Protection and Customer Engagement in a Post-GDPR World. 

In a Q3 2018 survey of 227 senior marketing executives worldwide conducted by CMO Council and SAP, 54% of respondents said they anticipate that they’ll no longer be able to use behavioral data like web browsing data and search histories if they want to stay compliant with the GDPR. About half indicated that third-party data and email addresses may not be safe to use under GDPR.

  According to data from the CMO Council and SAP Customer Experience, brands that prepared to meet GDPR data standards, which went into effect on May 25th, noted increased trust and engagement levels with customers. Respondents to the CMO-SAP survey agreed that the implementation of GDPR standards reinforced brands’ responsibility to protect customer data, but more successful organizations seized this responsibility to create optimized experiences.

What are the most exposed data to the new GDPR standards in digital marketing? A survey conducted in the third quarter of 2018 on a sample of 227 senior marketing managers from  CMO Council  and  SAP  shows that 54% of those interviewed will no longer use the so-called "user behavioral data" collected from browser browsing and research on online search engines to avoid the risk of incurring GDPR violations.

Citing a CMO Council and SAP study, eMarketer details which types of data the General Data Protection Regulation (GDPR) is expected to impact the most.

GDPR is driving many firms to change or upgrade their email marketing systems — but not to go much further, according to GDPR: Impact and Opportunities, a study by the CMO Council in partnership with SAP Customer Experience. The CMO Council surveyed 227 senior marketing executives to assess their readiness for GDPR. Of that group, 27/% expect to upgrade their email marketing platform, 42% to modify it and 2% to replace it. But 29% anticipate no change.

Marketers that were prepared to meet and exceed the European Union's General Data Protection Regulation (GDPR) standards introduced in late May have seen increased consumer trust, loyalty and engagement levels, according to a new survey by the CMO Council in partnership with SAP Customer Experience. The survey, whose findings were provided via email to Marketing Dive, drew from 227 senior marketing executives.  

According to data from the CMO Council, marketers from organizations who took the lead in preparing to meet and exceed GDPR data standards noted increased trust and engagement levels with customers. While survey respondents agreed that the implementation of GDPR standards reinforced a responsibility to better protect their customer’s data, the issue became whether or not an organization would seize on the responsibility and turn regulation into optimized experiences.

A brand’s attitude toward GDPR compliance is directly linked to a commitment to customer experience, the CMO Council found in a white paper released on Wednesday.

Conducted in the spring of 2018, the survey gathered results from more than 200 marketers across the globe. While focusing primarily on marketing’s role in GDPR readiness programs, it also covers issues involving the roles of IT and security stakeholders in compliance efforts.

While most marketing leaders see GDPR as an opportunity to secure trust, loyalty and experience, laggards assume it is someone else’s problem. In fact, 39% of this group do not feel GDPR applies to them.