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Marketers have plenty of data, but now it's about leveraging that data across channels and organizational touchpoints in real-time and in a way that feels personal, relevant and even anticipatory. This is the marketer's mandate today.

A study by the CMO Council highlights the problems that occur without proper alignment between the marketing and communication functions

A recent CMO Council study looks at ways in which brand leaders are unifying the two departments during these tumultuous times. The report shows that in some ways marketing and communications teams have different priorities and goals, but 81 percent of 150 brand leaders surveyed said that earned media efforts have become more important during the pandemic, underscoring the need for the groups to properly align messaging and create a consistent customer experience.

New research, produced by the CMO Council in partnership with Cision , details best practices and technologies for overcoming the challenges that chief brand officers (CBOs) face when aligning marketing and communication teams . The report entitled " Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption" reveals that the gap in communication and marketing: fostering cohesion in the age of customer interruption, in Spanish. the disconnect in strategic media activities, ROI, and earned media returns arising from lack of understanding between marketing and communication teams.

The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings.

Marketing and public relations (PR) teams within companies should soon be perfectly aligned, while the tasks carried out by both parties are pregnant with concomitant points that must necessarily be exploited to build the foundations of synergies. However , it seems that the (absolutely vital) understanding between marketing and public relations actually leaves a lot to be desired. This is clear from at least one recent CMO Council study in which 150 brand leaders took more part.  

The CMO Council report -- Bridging the Gap for Comms & Marketing, produced in partnership with Cision -- analyzes best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and communications teams.

A recent report from the CMO Council explores how content is empowering marketers during our current turbulent times. However, the report also cautions marketers to be mindful of inauthenticity and tone deafness to avoid backlash from their audience, particularly on social media.

The Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings. Download the full report.

Today, the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report – Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings.

Today, the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings.

Brand leaders are looking for better integration between public relations and marketing as COVID-19 has increased the importance of delivering cohesive messaging, according to the CMO Council’s latest report. The Bridging the Gap for Comms & Marketing report, produced in partnership with Cision, investigates the best practices and technologies CMOs need to overcome the challenges of aligning marketing and communications teams.

The Chief Marketing Officer (CMO) Council, produced in partnership with Cision, has published a new report titled, Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. New CMO Council research provides insight on creating more effective integration between public relations and marketing.

Hard evidence of serious alignment issues has been unearthed in a new Chief Marketing Officer (CMO) Council report, which lays bare the disconnect in strategic media activities, return on investment and the performance of earned media arising from a lack of understanding between marketing and comms teams.

the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings

the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption . The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings

the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings.

the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings.

the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings.

the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings.