News Coverage

the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report – Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings.

he Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings.

In terms of marketing, one powerful way to both define your brand and establish authority is to publish original content. This might include blogging, podcasting, or vlogging, which is both a simple and efficient option for companies getting into content creation. When asked about the qualities of online videos that would prove valuable to the consumer during the decision-making process, 48% of people said the video should reflect the products and services that interest them. The survey also showed that 43% of people wanted the experience to be interactive, meaning they could determine which content to watch and when to view it. (CMO Council / Pitney Bowes)

According to a Catalina Marketing and CMO Council joint study of 32 million consumers and 685 brands, brands lost 52% of their 'High Loyals' either to switching or defection during the last great recession of 2008, says Jeff Herrera, Chief Marketing Officer and Head of Partnerships at Annex Cloud. “We think it is essential for businesses to invest in personalized and experiential loyalty solutions so they can retain their most valuable and profitable customers."

New research from McKinsey surfaces the extent of Covid-19 pandemic’s impact on brands. The main theme of the pandemic’s story is one of fear and uncertainty. Given how swiftly things are changing, McKinsey takes a weekly pulse of consumer sentiment across 45 countries. Tom Kaneshige at CMO Council sat down with Gregg to learn more about the shifting consumer sentiment landscape and this tale of two stories happening during one of the most tumultuous economic times in modern history.

The study's finding that marketers want to see improvements in content marketing measurement echoes separate research by The CMO Council that found marketers struggling to measure ROI. Developing better measurement methods could help ensure that marketers continue to increase spending on content marketing, especially as the pandemic continues to put pressure on marketers.

The CMO Council has selected 25 agile and adaptive brands seeing upturns during the economic downturns worldwide. Selections were made based on financial performance, category sector growth, product or service innovation, as well as marketing and messaging dexterity.