News Coverage

Workflow automation technology automates manual tasks that can be time-consuming, like data entry. The aim is to improve and speed up your everyday business tasks, as well as to minimize the chances of errors. What's more, research by CMO Council found that businesses lose up to $1 trillion each year as a result of mismanaged tasks. This is one reason using workflow automation software can help your business save time and money.

There are a few things I see happening in Marketing that will impact our work moving forward. One is a focus on maintaining the connection to the customer. With so many of our interactions being virtual, the human experience is a key element of Marketing, especially considering our proximity to the customer and really owning that relationship. We can take full advantage of data and analytics to understand the whole customer journey through analytical tools. Marketing can track interactions and determine how to make every customer experience a positive one. In a recent study, the CMO Council and Deloitte found that only one-third of CMOs are applying their new tools in this way, so there is definitely room for opportunity here.

"In today's all-digital world, everyone needs to be a digital content creator," notes Donovan Neale-May, executive director of the CMO Council. "Remote banking and finance employees need to be able to whip up, mark up and share documents as easily and more frequently as handing out paper documents to customers in an office setting."

Banking and finance firms need to act fast and fix these problems. As PDF power users and advanced PDF features become mission critical, banking and finance firms need to re-examine their PDF software strategy with designs on cost efficiency and better user support. "In today's all-digital world, everyone needs to be a digital content creator," notes Donovan Neale-May, executive director of the CMO Council. "Remote banking and finance employees need to be able to whip up, mark up and share documents as easily and more frequently as handing out paper documents to customers in an office setting."

According to the CMO Council, only 14% of marketers believe that customer-centricity is a hallmark of their companies today. So it’s clear, there’s still a lot of work to be done. There are, however, three fundamental steps to creating a customer-centric organization. First, you need to not just say that you put the customer first, but actually believe and enact a strategy that’s built around your customer. Second, you need to build meaningful relationships with your customers. Third, you need to focus on what the customer wants and needs.

Recent research published by the CMO Council found that 60% of marketers point to inconsistencies with the depth and granularity of their customer insights. A full 36% admit they don’t have the right data to know their consumers or anticipate their needs. Overcoming these challenges means brands must transform how they listen to their customers.

The Covid-19 pandemic may have forced a change in some respects, but a new report from the CMO Council makes it clear: marketing and comms are still too adversarial, and more media cohesion is needed. In its report ‘Bridging the Gap for Comms and Marketing’, the council, alongside Cision, surveyed more than 150 brand leaders, as well as conducting interviews with executives from Schneider Electric, IBM, Nokia, and more.

When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. However, more than half of marketing and comms leaders say there isn't strong alignment on their company's earned-media efforts. That disconnect begins with priorities: Comms leaders say earned media requires the fewest resources, whereas Marketing leaders say owed media requires the fewest resources. How can that gap be bridged?

Marketers love to talk about the customer experience, but maybe this sort of thinking needs to change—or at least, expanded, argues Tom Kaneshige, Chief Content Officer at the CMO Council.

A recent survey published by the Chief Marketing Officer (CMO) Council found that 90% of businesses planned to make changes to their marketing strategy during the peak of the coronavirus outbreak in March. However, the same survey revealed 69% were not satisfied with their decision-supporting data, forcing them to make blind changes during a time of crisis.

It’s not about pushing short-term campaigns or even long-term purchases. You want to win over customers to your side, according to the CMO Council. Here’s how you can make emotional loyalty work for you.

Eighty-one percent of business leaders agree that the change in our business environment due to social unrest and the fallout from COVID-19 has led to the rise of importance in earned media, according to a new report from the CMO Council in collaboration with earned media company Cision. This change has prompted a need for greater alignment across marketing and communications teams for greater brand consistency to effectively build loyalty and rapport with customers.

The Council’s new report, Forging the Future of Customer Experience: Building a Unified Data Foundation for Turning Customer Insight into Action, with research partner Teradata, takes a look at how marketing leaders are approaching the data conundrum and covers the organizational allies required to make the most out of data assets. Marketers have plenty of data, but now it’s about leveraging that data across channels and organizational touchpoints in real-time and in a way that feels personal, relevant and even anticipatory. This is the marketer’s mandate today.

The rise of the data-driven marketer propelled the marketing function beyond the role of chief brand advocate and has become a champion of customer experience (CX) and growth driving force. In a CMO Council survey of global marketers, when ranking who these specialists felt were primarily responsible for driving growth strategies and revenue generation, marketers ranked themselves first, even above the CEO.

Marketing and communications are two sides of the same coin, but their respective teams are often at odds within retail companies. Marketers are immersed in a world of directly measurable KPIs. In contrast, the sales impact of earned media like social posts that’s generated by the communications team can be ephemeral — but that doesn’t make it any less valuable. “They have always had a rocky relationship because they compete for resources, but today digital content is playing a huge role in sales and how people feel about their brands,” said Tom Kaneshige, Chief Content Officer at the CMO Council in an interview with Retail TouchPoints. “Most people are hunkering down in their homes and consuming and sharing content. The rise of e-Commerce during this is indicative of how important earned media has become.”

These are the key findings in a new Chief Marketing Officer (CMO) Council report, produced in partnership with Teradata, entitled “Forging the Future of Customer Experience: Building a Unified Data Foundation for Turning Customer Insight into Action.” The report takes a look at how marketing leaders are approaching the data conundrum and covers the organizational allies required to make the most out of data assets.

Recent CMO Council research highlights that three out of four senior marketing leaders feel their jobs could be on the line if CX strategies don't deliver profitable results. Moreover, 77% of CMOs admitted they were yet to realize the full revenue potential of today's connected customer. The report is based on the CMO Council conducting a survey of 220 marketing executives as well as 10 in-depth interviews with executives from Ameritrade, Cisco, Comcast, Constellation Research, Gap, HSBC, Juniper Networks, Rodan+Fields, Visa and Vodafone.

New research, developed by the CMO Council and titled Bridging the Marketing and Communications Gap: Fostering Cohesion in the Age of Customer Interruption , looks at best practices and technologies to overcome the challenges facing communication and marketing teams. of the companies, in order to detail the disconnection between them in relation to strategic activities. The study was based on a series of interviews with the brand managers of a good number of companies, which addressed, among other issues, how COVID-19 has increased the importance of taking care of the communication of brands, with the aim of reaching consistent messages to customers.

Recent CMO Council research highlights that three out of four senior marketing leaders feel their jobs could be on the line if CX strategies don’t deliver profitable results. Moreover, 77% of CMOs admitted they were yet to realize the full revenue potential of today’s connected customer. The report is based on the CMO Council conducting a survey of 220 marketing executives as well as 10 in-depth interviews with executives from Ameritrade, Cisco, Comcast, Constellation Research, Gap, HSBC, Juniper Networks, Rodan+Fields, Visa and Vodafone.

These are the key findings in a new Chief Marketing Officer (CMO) Council report, produced in partnership with Teradata, entitled ” Forging the Future of Customer Experience: Building a Unified Data Foundation for Turning Customer Insight into Action.” The report takes a look at how marketing leaders are approaching the data conundrum and covers the organizational allies required to make the most out of data assets.