Building Performance-Driven Marketing Organizations
As businesses in every industry work to transform themselves, CMOs are being tasked with driving the bottom line as business strategists. No longer just brand managers, marketing executives are now hired as change agents and decision-makers. The CMO Council sat down with over 20 newly appointed CMOs and delved into the challenges and nuances of their role. In addition to these interviews, the report also features a decade-long assessment of CMO effectiveness on the job, and in-depth historical review and commentary by Egon Zehnder International.