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Modern Marketing Today

According to new research from the CMO Council and Deloitte sheds light on the changing role of the CMO from chief brand build and storyteller to chief growth officer.  But what does it take for a Chief Marketing Officer to make the transition from their traditional role to take on new goals? More

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According to the CMO Council, marketers 'plays' – common goals, mandates and approaches – provide a glimpse of how today’s marketing vanguard is helping advance the growth agenda and reshape the role of the modern CMO. More