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Routes to Revenue

Routes to Revenue benchmarked the state of customer revenue realization, encouraging the adoption and the uses of technologies, solutions and professional services that drive deeper interaction and communication with customers...in one of the most challenged financial times. With fielding of the study starting on the day that Leihman's Brothers closed and financial collapse was immenent, marketers were looking to identify new engagement opportunities in budget-strapped times. Centered around Customer Revenue Optimization (CRO), this report, sponsored by InfoPrint Solutions Company, drills into targeted strategies and solutions that significantly impact customer acquisition, monetization and ROI while exploring new developments in database, customer insight and print technologies.

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