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Report Media Coverage

Forbes

Marketers may understand the importance of data, but according to a February 2019 report from the CMO Council and Harte Hanks, that doesn’t mean they know how to use it. After polling more than 150 executives, they found that none indicated they were equipped to use new intelligence points to improve brand engagement.  More

AgilityPR

New research from the CMO Council, in partnership with Harte Hanks, indicates that 42 percent of marketers believe these marquee experiential brands are not just developing better relationships, but are more effectively leveraging customer experience as a driver for profitability and growth. More

Marketing Dive

Customer and human relationships are also getting lost in the marketing industry's push to master data and marketing technology, and marketers see a focus on "small data," or specific personal attributes delivered through channels like Internet of Things, could bring a human touch back to marketing, according to a CMO Council and Harte Hanks study. More

BizCommunity

New research from the CMO Council indicates that 42% of chief marketing officers believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right, looking at omnichannel engagement as a means to guide and inspire customers on a journey, and not just push them forward in a buying process. More

MediaPost

The report, entitled "Bringing A Human Voice To Customer Choice," found that a significant number of senior marketing executives (29%) are having a hard time thinking of their customers as "humans" instead of "targets." More

MarTech Series

CMO Council research lists Amazon, Starbucks, Apple and Google as leaders in guiding the customer journey and using experience for competitive advantage; Issues call to action for brands to identify micro-moments of opportunity to further more meaningful “human” relationships. More

MediavataarMe

New research from the CMO Council, in partnership with Harte Hanks, indicates that 42 percent of marketers believe these marquee experiential brands are not just developing better relationships, but are more effectively leveraging customer experience as a driver for profitability and growth. More

a.list

Consumer voices are everywhere in this connected world, but listening and interpreting those voices often proves difficult according to a new report by the CMO Council.  More

Marketing Dive

Marketers believe that the customer and human relationship element of their business is getting lost amid demands to master data and marketing technology, according to new research from the CMO Council and Harte Hanks More

ChiefMarketer

“Marketers admit that the biggest challenge the organization faces while working to develop lasting customer relationships is actually remembering the relationship itself and not solely focusing on getting campaigns out the door,” according to the “Bringing a Human Voice to Customer Choice” report from the CMO Council and Harte Hanks. More