REPORT

SELECTED CONTENT FROM THE REPORT

Interviews

Interview

Marcos Arias

Director of Call Centers and Customer Experience,
AT&T

For AT&T, every interaction is viewed as a chance to make a difference in the lives of its customers, so creating real-time, data-based engagements for their subscribers is critical. While some areas of the business have a full, complete view of customers, others fall behind the curve. Marcos Arias,... More

Interview

Roger Ares

Senior Vice President of Marketing Analytics and Consumer Insights,
SunTrust Banks

SunTrust Banks Inc. maintains a very client-centric approach when interacting with its customers and places a heavy emphasis on understanding their individual circumstances in order to have meaningful conversations with them. Because of this focus, the ability to personalize more of its interactions... More

Related Reports

Report Media Coverage

CMO.com

The CMO Council senior VP of marketing, Liz Miller, said the industry must be "hyper vigilant" in developing transparency and authenticity with customers in partnership with the platforms being leveraged to connect with them.  "Think long and hard about how you explain data policies and the value intelligence will bring to your customers, and then deliver - every time," she advised. "Our customers are willing to provide us with data, and they will volunteer it in exchange for value. But thanks to Cambridge Analytica, some of that trust is eroded and we will need to win it back." More

Search Engine Land

SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results. More

Baseline

A significant number of global marketers said that even though they have ample access to customer-related data, their current technology resources make it difficult to use that data to make decisions in real time, according to a recent survey from the Chief Marketing Officer (CMO) Council and RedPoint Global. More

Media Village

If I’m an investor, the love for anything adtech-related has faded and I’m already looking to put my money anywhere else that makes sense. More