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Sparking MarTech Migration + Digital Innovation

Marketing Leader Intentions and Projections in Europe, Middle East, Africa and Latin America

As companies look to transform and embrace this digital-first reality in 2021, they cannot lose what makes their brand resonate with their audience: human connection. The ability to balance digital advancements with authenticity is the holy grail for marketers today. 

This study sponsored by HCL Software highlights perspectives from a global CMO Council member survey about their experiences in 2020 and priorities for 2021. Those survey results are shared in aggregate along with regional perspectives gleaned from interviews with CMO Council Advisory Board members across the Middle East, Africa, Europe and Latin America. 

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