This is the first of what will be quarterly briefings from the CMO Council team, available exclusively for our premium members and library subscribers. As May marked the one-year anniversary of GDPR, this first exclusive cut investigates the impacts and ramifications of this regulatory event.
Diving into such areas as the cost of compliance – or non-compliance, for those companies that felt the strong shock of massive fines levied for various levels of breaches; new updates to the regulation, and new regulations on the horizon, we also took a look at whether GDPR was in fact an opportunity for more honest and beneficial engagement with customers.
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